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"ABSTRAKArtikel ini membahas bekerjanya modal budaya orang bukan dari kalangan selebritas dapat menjadi terkenal melalui Instagram selebgram dan memikat pengguna Instagram. Studi-studi sebelumnya membahas selebgram sebagai social media influencer dan modal budaya pada media baru. Berkaitan dengan kedua pemetaan tersebut, peneliti berargumen bahwa proses menjadi selebgram dilatarbelakangi oleh modal budaya selebgram dan pihak eksternal dan terjadi negosiasi modal budaya khususnya ide-ide dalam berpakaian untuk ditampilkan secara visual di akun instagram selebgram. Dalam upaya melengkapi studi-studi sebelumnya, artikel ini berfokus pada bekerjanya modal budaya dalam proses menjadi selebgram di bidang fesyen dan bagaimana negosiasi modal budaya yang dilakukan baik selebgram dengan pihak eksternal sebagai pihak yang memiliki intensitas tinggi dalam membantu selebgram sehingga tercipta kesepakatan yang di repsesentasikan melalui akun selebgram secara visual. Artikel ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data wawancara mendalam, observasi, dan studi literatur. Adapun subyek penelitian dalam artikel ini adalah 1 selebgram yang terkenal di bidang fesyen, 2 memiliki jumlah pengikut instagram aktif diatas 3.000 followers 3 bekerjasama dengan korporasi sebagai endorser 4 tergolong kelas sosial tertentu 5 dan pihak eksternal yang membantu selebgram yaitu teman dan keluarga.

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ABSTRACTThis article is discussing about how cultural capital, which can turn people from non ndash; celebrity background into celebrity in Instagram, or what people usually call selebgram and have successfully attracted Instagram users. Previous studies discussed selebgrams as social media influencer and cultural capital to new form of social media. Based on the said mappings, this study was conducted under the assumption that the process of being an Instagram celebrity and attracted Instagram users were based on the properly working cultural capital from celebgrams and external parties that assisted them and there was a negotiation of cultural capital between the celebgrams and the external parties in the self-celebrification process especially in the idea of dressing. In the effort to complement previous studies, this article is focusing on the work of cultural capital from the selebgrams and how it rsquo;s negotiation between selebgrams and external parties with high intensity, helped selebgrams to reach the agreement which is represented by the selebgrams account visually. This article uses qualitative methods by using in-depth interviews, observations and literature studies. The subjects of this research are 1 selebgrams who are most known on the field of fashion, 2 currently followed by more than 3.000 active followers, 3 currently co-operating with companies as an endorser, 4 belong to a certain social class 5 external parties who have helped the creation of such figure such as friends and family. "

"Disertasi ini membahas tentang proses terbentuknya kapital budaya melaluikegiatan eksrakurikuler di kampus. Studi yang dilakukan di Universitas KatolikIndonesia Atma Jaya Jakarta, mengkaji pengalaman mahasiswa menggunakanwaktu luang dengan mengikuti kegiatan ekstrakurikuler. Studi ini menggunakanpendekatan kualitatif. Mahasiswa yang mengikuti kegiatan ekstrakurikuler dapatmeningkatkan kapital budaya dalam dimensi manusia dan institusional. Mengikutikegiatan esktrakurikuler di kampus merupakan salah satu representasi aktivitaswaktu luang terstruktur. Habitus mahasiswa menggunakan waktu luang denganaktivitas waktu luang terstruktur merupakan habitus yang terbentuk melaluikonstruksi budaya, melalui peran tiga agen sosialisasi yaitu keluarga, institusipendidikan, dan kelompok teman sebaya. Temuan studi ini menunjukkan bahwahabitus mahasiswa mengisi waktu luang dengan aktivitas waktu luang terstrukturmerupakan reproduksi budaya melalui keluarga dan/atau sekolah. Namundemikian, kegiatan ekstrakurikuler dapat memberi peluang bagi proses produksisosial dan dapat meningkatkan kapital sosial mahasiswa.

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This dissertation discusses the formational process of cultural capital through on

campus extracurricular activities. This Studies conducted in Indonesia Atma Jaya

Catholic University Jakarta, examined the experience of students who use their

free time by participating in extracurricular activities. This study used a

qualitative approach. Students who participate in the extracurricular activities can

enhance the cultural capital dimensions in human and institutional dimensions.

Participate in the on-campus extracurricular activities is one of representation of

structured leisure time activities. Habitus of students to use free time with

structured leisure time activities is habitus which is formed through construction

of culture, through the role of three of socialization agents, namely families,

educational institutions, and peer groups. The findings of this study suggest that

the habitus of students to fill their free time with structured leisure time activities

are reproduction of culture through family and/or school. However,

extracurricular activities can provide opportunities for social production process

and can increase the social capital of students."

"Meningkatnya popularitas karya-karya budaya populer yang mengangkat tema Zaman Sengoku di kalangan anak muda Jepang, atau yang dikenal dengan Sengoku Boom, telah menciptakan kecenderungan baru dalam bidang pariwisata. Ueda merupakan kota bersejarah tempat lahirnya Klan Sanada, salah satu keluarga ternama di Zaman Sengoku yang juga sering muncul sebagai tokoh dalam karya- karya budaya populer. Skripsi ini membahas mengenai bentuk-bentuk pemanfaatan sumberdaya budaya yang dilakukan Ueda untuk mendapatkan keuntungan ekonomi melalui contents tourism. Penelitian ini merupakan kajian pustaka dengan metode deskriptif analisis. Hasil penelitian menunjukkan bahwa bentuk-bentuk pemanfaatan sumberdaya budaya di bidang ekonomi melalui kegiatan contents tourism di Ueda adalah dengan menciptakan fasilitas-fasilitas penunjang dan mengkreasikan produk wisata sesuai dengan permintaan wisatawan.

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The increasing popularity of the works of popular culture with the theme of the Sengoku Period in Japan among young people, also known as the Sengoku Boom, has created a new trend in the field of tourism. Ueda is the historic town and the birhtplace of Sanada clan, one of the leading families in the Sengoku Period who also frequently appears as a character in the works of popular culture. This script discusses the forms of cultural resource utilization which is done by Ueda for economic benefit through contents tourism. This research is a literature study with descriptive-analysis method. The results showed that the forms of cultural resource utilization in the economic field through contents tourism in Ueda was done by creating supporting facilities and creation of tourism products according to the demand of tourists."

"Penelitian ini bertujuan untuk menganalisis proses perubahan budaya organisasi pada PT Angkasa Pura II (Persero) (Studi dari Budaya “PEDULI” menjadi Budaya “THE BEST”). Pertanyaan dalam penelitian ini adalah bagaimana proses perubahan budaya organisasi pada PT Angkasa Pura II (Persero). Pendekatan yang digunakan untuk penelitian ini adalah penelitian kualitatif dan tujuan penelitian ini bersifat deskriptif. Berdasarkan hasil penelitian, proses perubahan budaya organisasi ini dilakukan dalam beberapa tahapan, antara lain adalah melakukan tinjauan ulang terhadap visi dan misi perusahaan, melakukan tinjauan ulang terhadap strategi perusahaan, merumuskan nilai-nilai budaya baru, melakukan workshop kepada Dewan Direksi dan jajarannya, serta melakukan sosialisasi awal kepada karyawan PT Angkasa Pura II (Persero).

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This study aims to analyze the process of organizational cultural change in PT Angkasa Pura II (Persero) (Study of culture “PEDULI” becomes culture "THE BEST". Question in this research is how the process of cultural change in the organization of PT Angkasa Pura II (Persero). The approach used for the research is qualitative research and the purpose of this research is descriptive. Based on the result of this research, organizational culture change process is carried out in several stages, among others, is to conduct a review of the vision and mission of the company, conducts a review of the company's strategy, formulating value-new cultural values, conduct workshops to the Board and staff, and the last is the socialization to employees of PT Angkasa Pura II (Persero). "

"ABSTRAKKhalayak kini lebih mempercayai ulasan dan pengalaman penggunaan produk yang mereka dapatkan di internet ketimbang pesan iklan. Salah satu strategi yang dilakukan oleh pemasar untuk dunia online adalah dengan menggunakan strategi influencer marketing. Influencer adalah mereka yang bertindak sebagai endorser, baik selebriti atau konsumen biasa yang dibayar untuk mem posting foto/tulisan/video pada laman media sosial pribadinya dengan tujuan promosi sebuah produk maupun jasa. Strategi ini digunakan untuk meningkatkan kesadaran khalayak terhadap suatu brand maupun jasa melalui media sosial yang dianggap dekat dengan khalayak. Media sosial kini menghadirkan konsep selebriti baru yaitu selebriti online, pada Instagram dikenal dengan Selebgram. Ketenaran dan tingginya respon khalayak pada Selebgram inilah yang dimanfaatkan pengiklan sebagai influencer, salah satu brand yang menggunakan Selebgram dalam strategi pemasarannya adalah UNIQLO Indonesia. Walaupun UNIQLO merupakan brand fashion yang berasal dari Jepang tetapi mereka memiliki akun khusus untuk Indonesia dan cukup aktif. UNIQLO Indonesia secara rutin menggunakan banyak selebgram untuk mempromosikan produknya di Instagram. Tiap bulannya UNIQLO Indonesia menggunakan banyak selebgram untuk mendukung lebih dari tiga produknya. Selebgram yang dinilai berdasarkan market reach, frequency of impact, quality of impact, dan closeness to decision.

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ABSTRACTNowadays, audiences tend to trust reviews and experience they get from the internet rather than advertising. So, marketers use influencer marketing to reach the audiences. Influencers are those who act as an endorser, either celebrities or ordinary consumers who are paid to post a photo article video on their social media account with the aim of promotion of a product or service. This strategy is used to increase brand or services awareness through social media which has significantly impacted most of their audiences daily live. Social media is now presenting a new concept of celebrity, an online celebrity, that on Instagram was known as Selebgram. Advertiser uses Selebgram rsquo s fame and the high engagement rate to influence their audience about their brands or services. One of the brands in Indonesia that uses Selebgram in their marketing strategy is UNIQLO Indonesia. Even though UNIQLO is a fashion brand from Japan, but they have an impressive social media presence in Indonesia. Constantly, UNIQLO Indonesia uses Selebgram to promote their products in Instagram. The measurement criteria for influencers are market reach, frequency of impact, quality of impact, and closeness to decision."

"[ABSTRAKPesatnya pertumbuhan media sosial membawa banyak perubahan. Dengankarakternya yang berbeda dengan media lama, media sosial membuka banyakkemungkinan, termasuk bagi representasi identitas lokal. Seperti komunitasBanyumas, mereka menjadikan media sosial sebagai ruang baru untukmenunjukkan identitasnya. Sebuah pertanyaan mengemuka, apakah kehadiranmedia sosial yang berkarakter global akan melemahkan identitas lokal, atausebaliknya justru memperkuatnya.Penelitian ini mencoba melihat transformasiidentitas komunitas Banyumas dari ranah offline ke online, dengan melihatbagaimana realitas kontemporer praktik kebahasaan orang Banyumas dalamkehidupan sehari-hari dan di media sosial. Pengamatan praktik kebahasaan dimedia sosial dikhususkan pada pesan-pesan terpilih di blog, Twitter, danFacebook. Analisis dilakukan dengan menggunakan teori Pierre Bourdieu yangmelihat identitas sebagai sebuah kontestasi dalam sebuah ranah dinamis. Hasilpenelitian menunjukkan bahwa karakter dasar orang Banyumas seperti cablaka,penjorangan, dan dopokan, tergambar kuat dalam berbagai pesan di media sosial.Uniknya, pesan-pesan ini banyak yang ditampilkan secara kreatif, sebagai bentukadaptasi karakter media sosial. Sebagai sebuah kontestasi, representasi identitaslokal dipengaruhi oleh relasi antara ranah, habitus, dan modal. Ranahmenunjukkan setting media sosial itu sendiri. Sedangkan habitus ditunjukkan olehkecenderungan yang berbeda di antara para pengguna Banyumas dengan latarbelakang yang beragam. Sementara modal, ditandai kepemilikan modal yangberbeda, baik yang berupa modal sosial, budaya, simbolik, maupun modalekonomi. Secara teoritis, hasil penelitian ini menunjukkan perbedaan nilai dankekuatan modal, antara realitas offline dan online. Jika di ranah online, modalekonomi menjadi dominan perannya, maka di ranah online, modal simbolik lebihberperan. Secara praktis, hasil penelitan ini menumbuhkan optimisme bahwaidentitas lokal akan terus bertahan, bahkan menguat, di era media sosial.;

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ABSTRACTThe rapid growth of social media brings many changes. Distinguishing characterswith the old one, social media opens many possibilities, including therepresentation of local identity. For instance, Banyumas community uses socialmedia as a new space to show their identity. A question arose whether thepresence of social media which has global character may weaken or strengthentheir local identities instead. This study tries to figure out the transformation ofidentity of Banyumas community from offline to online field, by paying moreattention on how the contemporary reality of Banyumas people‟s linguisticpractices in their daily life and in social media is. The Observation on linguisticpractices in social media particularly focuses on the selected messages available inblogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieutheories that viewed identity as a contestation within a dynamic field. The resultsshowed that the basic characters of the Banyumas people, such as cablaka,penjorangan, and dopokan, were strongly reflected in various messages availablein social media. These messages were uniquely displayed in creative ways, asforms of character adaptation in social media. As contestation, the representationof local identity was influenced by the relationship between field, habitus, andcapitals. Field showed the setting of social media itself. Habitus were shown bythe different tendencies among users of Banyumas with different backgrounds.Capitals were marked by the possession of different capitals, either in the form ofsocial, cultural, symbolic, or economic capital. Theoretically, the results of thisstudy showed differences in values and capital powers, between offline and onlinereality. If in online field, the economic capital had the dominant roles, thesymbolic capital had more roles. Practically, the results of this study growoptimism that local identity will surely survive and even be stronger in the era ofsocial media.;The rapid growth of social media brings many changes. Distinguishing characterswith the old one, social media opens many possibilities, including therepresentation of local identity. For instance, Banyumas community uses socialmedia as a new space to show their identity. A question arose whether thepresence of social media which has global character may weaken or strengthentheir local identities instead. This study tries to figure out the transformation ofidentity of Banyumas community from offline to online field, by paying moreattention on how the contemporary reality of Banyumas people‟s linguisticpractices in their daily life and in social media is. The Observation on linguisticpractices in social media particularly focuses on the selected messages available inblogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieutheories that viewed identity as a contestation within a dynamic field. The resultsshowed that the basic characters of the Banyumas people, such as cablaka,penjorangan, and dopokan, were strongly reflected in various messages availablein social media. These messages were uniquely displayed in creative ways, asforms of character adaptation in social media. As contestation, the representationof local identity was influenced by the relationship between field, habitus, andcapitals. Field showed the setting of social media itself. Habitus were shown bythe different tendencies among users of Banyumas with different backgrounds.Capitals were marked by the possession of different capitals, either in the form ofsocial, cultural, symbolic, or economic capital. Theoretically, the results of thisstudy showed differences in values and capital powers, between offline and onlinereality. If in online field, the economic capital had the dominant roles, thesymbolic capital had more roles. Practically, the results of this study growoptimism that local identity will surely survive and even be stronger in the era ofsocial media., The rapid growth of social media brings many changes. Distinguishing characterswith the old one, social media opens many possibilities, including therepresentation of local identity. For instance, Banyumas community uses socialmedia as a new space to show their identity. A question arose whether thepresence of social media which has global character may weaken or strengthentheir local identities instead. This study tries to figure out the transformation ofidentity of Banyumas community from offline to online field, by paying moreattention on how the contemporary reality of Banyumas people‟s linguisticpractices in their daily life and in social media is. The Observation on linguisticpractices in social media particularly focuses on the selected messages available inblogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieutheories that viewed identity as a contestation within a dynamic field. The resultsshowed that the basic characters of the Banyumas people, such as cablaka,penjorangan, and dopokan, were strongly reflected in various messages availablein social media. These messages were uniquely displayed in creative ways, asforms of character adaptation in social media. As contestation, the representationof local identity was influenced by the relationship between field, habitus, andcapitals. Field showed the setting of social media itself. Habitus were shown bythe different tendencies among users of Banyumas with different backgrounds.Capitals were marked by the possession of different capitals, either in the form ofsocial, cultural, symbolic, or economic capital. Theoretically, the results of thisstudy showed differences in values and capital powers, between offline and onlinereality. If in online field, the economic capital had the dominant roles, thesymbolic capital had more roles. Practically, the results of this study growoptimism that local identity will surely survive and even be stronger in the era ofsocial media.]"

"Proses relokasi swadaya adalah sebuah pilihan yang sering diambil akibat adanya pembangunan infrastruktur. Pemerintah saat ini lebih cenderung berpatokan pada proses ganti rugi dan berasumsi bahwa mereka sudah melakukan tanggungjawabnya. Pada poin ini, pemerintah seringkali melupakan bagaimana masyarakat bisa beradaptasi. Proses adaptasi diasumsikan akan berjalan dengan baik selama ada pemenuhan finansial berupa ganti rugi. Hal tersebut seringkali memandang faktor sosial yang ada pada masyarakat sebagai hal yang bisa teratasi dengan ganti rugi. Padahal tantangan yang dihadapi oleh masyarakat justru lebih besar, mulai dari hilangnya pekerjaan, minimnya pendidikan, adanya ikatan sosial yang dimiliki oleh masyarakat hingga pengetahuan untuk adaptasi dalam proses relokasi. Penelitian ini menawarkan sebuah analisa yang lebih sosiologis dengan menunjukkan peran modal sosial dalam pemberdayaan masyarakat akibat dampak dari pembangunan infrastruktur. Data yang dikumpulkan dengan menggunakan pendekatan kualitatif ini menghasilkan sebuah artikel yang menyimpulkan bahwa peranan modal sosial khususnya trust dari internal masyarakat bisa menjadi jalan keluar dari permasalahan adaptasi yang dihadapi oleh masyarakat.

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The self-relocation process is an option that is often taken a consequence of infrastructure development. The government are prefers to the process of compensation and assume that they already perform its responsibilities. At this point, the government often forget how the societies can adapt. The adaptation process is assumed to be going well as long as there fulfillment of financial compensation. It often see the social factors that exist in society as a thing can be resolved with compensation. While the challenges facing by the society is larger than be thought, ranging from loss of employment, lack of education, the social bonds owned by the community and knowledge for adaptation in the process of relocation. This research offers a more sociological analysis to demonstrate the role of social capital in the community empowerment as a consequence of infrastructure development. The data were collected using a qualitative approach and produces an article that concluded the role of social capital, especially trust could be a solution of the problems faced by the community adaptation."

"Latar Belakang: Umpan balik merupakan komponen penting dalam pendidikan kedokteran yang dapat meningkatkan pembelajaran. Umpan balik pada tahap akademik memegang peran penting dalam pembelajaran konsep dasar untuk persiapan tahap klinik. Banyak faktor yang mempengaruhi efektivitas proses umpan balik ini, salah satu di antaranya yaitu aspek budaya. Penelitian ini bertujuan untuk mengeksplorasi aspek budaya dalam proses umpan balik pada peserta didik dan staf pengajar di pendidikan kedokteran tahap akademik. Metode: Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi. Pengumpulan data dilakukan selama bulan Februari sampai Maret 2016 melalui Focus Group Discussion (FGD) peserta didik angkatan 2009 hingga 2014, observasi latihan KKD dan wawancara mendalam staf pengajar di Fakultas Kedokteran Universitas Tarumanagara (FK UNTAR). Hasil FGD dan wawancara dituliskan dalam bentuk transkrip verbatim, kemudian dilanjutkan dengan analisis tematik dan koding. Analisis hasil observasi dilakukan dengan analisis tematik. Selanjutnya dilakukan reduksi dan penyajian data. Hasil: Hasil penelitian ini menunjukkan banyaknya faktor yang berperan dalam proses umpan balik, baik pada saat pencarian maupun pada saat penerimaan dan pemberian umpan balik yang selanjutnya akan menentukan efektivitasnya. Aspek budaya berperan dalam beberapa hal. Budaya collectivism, high power distance dan sopan santun berperan dalam perilaku mencari umpan balik. Budaya femininity, masculinity pada peserta didik, serta terdapatnya kompetensi budaya pada staf pengajar dan dipegangnya prinsip pendidikan nasional Indonesia, Tut Wuri Handayani, berkontribusi dalam efektivitas umpan balik. Kesimpulan: Aspek budaya memegang peran penting dalam proses umpan balik. Peran budaya tampak pada perilaku mencari umpan balik dan merupakan faktor penting untuk meningkatkan efektivitas umpan balik. Institusi perlu meningkatkan kemampuan staf pengajar dan peserta didik dalam memaknai proses umpan balik yang sadar budaya. Kompetensi budaya merupakan salah satu kemampuan yang dapat mendukung hal tersebut. Selain itu, institusi perlu menyusun kebijakan untuk membudayakan umpan balik pada lingkungan pendidikan kedokteran.

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Background: Feedback is an important element in medical education since it can improve learning. Feedback has a significant role in learning in basic concepts during undergraduate medical program as a preparation for learning in the clinical years. A lot of factors influencing feedback process effectiveness, one of them is cultural aspect. This research was aimed at exploring cultural aspect related to feedback process within medical students and faculty in undergraduate medical education program.

Method: A qualitative study using an ethnography approach was applied as a research method. Data collection was conducted between February and March 2016 through Focus Group Discussion (FGD) with 2009-2014 batch of medical, direct observation of skills teaching in clinical skills laboratory and in-depth interview with the faculty members of Faculty of Medicine Tarumanagara University. Thematic analysis and coding were used to analyze FGD and in-depth interview transcripts and also observational data. Data reduction and presentation were then conducted.

Results: The themes emerged are related to influencing factors in feedback-seeking behaviour, feedback process and feedback effectiveness. Cultural aspects play an important role at some points within the feedback process. Collectivism, high power distance and politeness are cultural aspects found in feedback-seeking behaviour. Femininity-masculinity in medical students along with cultural competence of faculty members and also the principle of ?Tut Wuri Handayani? (the identity of Indonesian national education) are contributing factors in feedback effectiveness.

Conclusion: Cultural aspects are the key to understand the influencing factors in feedback-seeking behaviour and feedback effectiveness. There is a need for medical education institution to encourage faculty and medical students‟ cultural awareness within the feedback process. Cultural competence is an important component fit for that purpose. Moreover, institution needs to set a policy in order to establish feedback culture in medical education."

"Disertasi ini membahas mengenai peranan modal budaya dan modal sosial dalam perkembangan klaster industri seni keramik Kasongan. Penelitian dilakukan dengan menggunakan metode penelitian kualitatif. Hasil penelitian menunjukkan arti penting modal budaya dalam perubahan laster dan mobilitas sosial di antara para pengusaha. Modal sosial penting dalam memfasilitasi transaksi ekonomi dan dalam usaha mendapatan modal budaya, modal ekonomi dan modal simbolik. Terdapat hubungan dominasi, subordinasi dan resistensi di antara para pengusaha. Pengusaha dominan menggunakan berbagai modal untuk mempertahankan dominasinya dan beberapa pengusaha kecil melakukan resistensi terhadap praktik dominasi.

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This dissertation discusses the role of cultural capital and social capital in the industrial cluster development of ceramic art craft of Kasongan. The study was conducted using qualitative research methods. The results show the importance of cultural capital in change of the cluster and in social mobility among enterpreneurs. Social capital is important in facilitating economic transactions and in pursuing economic capital, cultural capital and symbolic capital. There is a relationship of dominance, subordination and resistance among enterpreneurs. Dominant enterprenurs make use of a variety of capital to maintain its dominataion and some small-enterpreneurs do resistance act to the domination practices."

"Kurangnya kesadaran dan pengetahuan konsumen menjadi hambatan dalam memobilisasi fashion berkelanjutan. Komunitas yang memiliki visi bersama dalam aksi global untuk meningkatkan kesadaran mengenai fashion berkelanjutan seperti Slow Fashion Indonesia memerlukan komitmen yang berkelanjutan dari anggotanya. Dalam mempertahankan komitmen secara berkelanjutan, dibutuhkan identitas kolektif dari komunitas. Penelitian ini bertujuan untuk mengetahui identitas kolektif dalam komunitas Slow Fashion Indonesia menggunakan strategi penelitian etnografi digital. Hasil penelitian menemukan bahwa komunitas Slow Fashion Indonesia telah mengembangkan identitas kolektif melalui kesamaan persepsi serta pengetahuan terhadap slow fashion dan komunitas, hubungan kedekatan dan keakraban akibat diskusi dan interaksi antar anggota komunitas, serta investasi emosional terhadap komunitas. Identitas kolektif yang telah terbentuk kemudian menumbuhkan kesamaan persepsi dan nilai bersama yang mengikat anggota untuk terus menjalankan dan mengembangkan komunitas.

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The lack of consumer awareness and expertise poses a significant barrier to promoting sustainable fashion. Communities such as Slow Fashion Indonesia, which aim to promote sustainable fashion and create worldwide awareness, necessitate their members' solid and sustainable commitment. A collective community identity is necessary to ensure long- term dedication to sustainability. This study aimed to determine the collective identity within the Slow Fashion Indonesia community by employing the digital ethnography research strategy. The findings indicated that the Slow Fashion Indonesia community has established a collective identity based on similar perceptions and knowledge of slow fashion and the community, a sense of closeness and familiarity resulting from discussions and interactions among community members, and a strong emotional commitment to the community. Forming a collective identity encourages the development of shared values and similar perceptions, motivating members to sustain and advance the community."