Hasil Pencarian  ::  Simpan CSV :: Kembali

"Walaupun konsumsi daging di Indonesia terus meningkat dari tahun ke tahun, peningkatan tersebut ternyata tidak dibarengi dengan produksi daging dalam negeri. Oleh karena itu, impor daging halal diperbolehkan. Dengan perspektif tersebut, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk daging impor halal pada konsumen muslim di Indonesia. Penelitian ini mengadopsi Theory of Planned Behavior dan Push-Pull Mooring Theory serta pendekatan kuantitatif melalui metode Covariance-Based Struktural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 913 responden Muslim Indonesia yang pernah membeli produk daging impor halal (mentah/belum diolah) dalam 3 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel yang memiliki pengaruh signifikan positif terhadap intensi pembelian produk daging impor halal adalah kandungan nutrisi, kontrol perilaku, dan sikap. Sementara variabel harga ditemukan berpengaruh signifikan negatif terhadap intensi pembelian produk daging impor halal. Adapun variabel religiusitas, berperan sebagai variabel mediasi, memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk daging impor halal. Sedangkan variabel norma subjektif, daya tarik sensorik, dan kesadaran halal tidak signifikan terhadap intensi pembelian produk daging impor halal. Hasil penelitian ini diharapkan bisa memberikan masukan kepada pelaku industri halal, khususnya importir daging halal, dalam menyusun strategi pemasaran yang cocok berdasarkan pada faktor-faktor yang ditemukan signifikan dalam penelitian ini. Hasil ini juga diharapkan bermanfaat bagi pemerintah dan peternak lokal agar bisa mendorong produksi daging yang baik kandungan nutrisinya dan terjangkau harganya, karena faktor kesehatan dan harga inilah yang dianggap konsumen sebagai faktor terpenting yang memengaruhi intensi mereka mengkonsumsi daging impor. Hasil penelitian ini juga diharapkan bisa menjadi rujukan bagi penelitian sejenis dan memperkaya literatur terkait industri halal di Indonesia dan secara global.

---

Although meat consumption in Indonesia continues to increase from year to year, this increase is not accompanied by domestic meat production. Therefore, the import of halal meat is allowed. With this perspective, this study aims to determine the factors that influence the intensity of purchasing imported halal meat products by Muslim consumers in Indonesia. This study adopted the Theory of Planned Behavior and PushPull Mooring Theory as well as a quantitative approach through the Covariance-Based Structural Equation Modeling (CB-SEM) method. Primary data was collected using a non-probability sampling method and involved 913 Indonesian Muslim respondents who had purchased imported halal products (raw/unprocessed) in the last 3 months. The results showed that the variables that had a significant positive effect on the intensity of purchasing imported halal meat products were nutritional content, behavioral control, and attitudes. Meanwhile, the price variable has a significant negative effect on the purchase intensity of imported halal meat products. The religiosity variable, which acts as a mediating variable, has a significant positive effect on attitudes to buying imported halal meat products. Meanwhile, the variables of subjective norms, sensory attractiveness, and halal awareness are not significant to the intensity of purchasing imported halal meat products. The results of this study are expected to provide input to the halal industry players, especially importers of halal meat, in a suitable marketing strategy based on the factors found to be significant in this study. This result is also expected to be useful for the government and local breeders so that they can encourage the production of meat that is good in nutritional content and affordable in price, because these health and price factors are considered by consumers as the most important factors affecting their intensity of consuming imported meat. This result is also expected to be a reference for similar research and literature related to the halal industry in Indonesia and globally."

"Sebagai negara dengan mayoritas penduduknya menganut agama Islam dan menjadi negara dengan penduduk muslim terbanyak di dunia, sangat menarik dan penting untuk melakukan penelitian terkait praktik halal di Indonesia. Sejalan dengan hal tersebut, dengan menggunakan pendekatan kuantitatif dan desain penelitian deskriptif yang mengumpulkan 346 responden berkewarganegaraan Indonesia yang berdomisili di Indonesia, beragama Islam, berusia antara 18 hinggga 65 tahun, dan pernah mengonsumsi makanan bersertifikat halal, penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi intensi pembelian produk makanan halal konsumen muslim Indonesia, yakni halal marketing, religious belief, halal awareness, halal logo certification, personal societal perception, dan product ingredients. Penelitian ini juga menganalisis pengaruh dari religious belief dan halal logo certification terhadap halal awareness, serta mencari tahu bagaimana peran mediasi dari halal awareness terhadap pengaruh tidak langsung dari religious belief dan halal logo certification terhadap halal purchase intention. Dengan menggunakan metode Partial Least Square - Structural Equation Modelling (PLS-SEM) melalui software SmartPLS 4, penelitian ini menemukan bahwa halal marketing, halal awareness, personal societal perception, dan product ingredients berpengaruh positif terhadap halal purchase intention. Selain itu, halal logo certification juga memiliki pengaruh yang positif dan signifikan baik terhadap halal awareness maupun halal purchase intention. Di sisi lain, penelitian ini menemukan bahwa religious belief tidak berpengaruh secara signifikan terhadap halal awareness dan halal purchase intention. Dengan segala keterbatasan penelitian yang ada, hasil dari penelitian ini dapat dimanfaatkan oleh pemerintah, Majelis Ulama Indonesia (MUI), Badan Penyelenggara Jaminan Produk Halal (BPJPH) dalam bersinergi guna membangun halal awareness konsumen Muslim Indonesia. Pelaku usaha, khususnya para produsen makanan halal dapat memanfaatkan hasil penelitian untuk meningkatkan penjualan produk makanan halal mereka.

---

As a country with the majority of its population adhering to Islam and being the country with the largest Muslim population in the world, it is very interesting and important to conduct research related to halal practices in Indonesia. In line with this, using a quantitative approach and a descriptive research design that collected 346 respondents who are Indonesian citizens who live in Indonesia, are Muslim, aged between 18 to 65 years, and have consumed halal-certified food, this study aims to analyze the factors that affect the intention to purchase halal food products for Indonesian Muslim consumers, namely halal marketing, religious belief, halal awareness, halal logo certification, personal societal perception, and product ingredients. This study also analyzes the influence of religious belief and halal logo certification on halal awareness, and finds out the mediating role of halal awareness on the indirect effect of religious belief and halal logo certification on halal purchase intention. Using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software, this study found that halal marketing, halal awareness, personal societal perception, and product ingredients have a positive effect on halal purchase intention. In addition, halal logo certification also has a positive and significant impact on both halal awareness and halal purchase intention. On the other hand, this study found that religious belief did not have a significant effect on halal awareness and halal purchase intention. With all the limitations of existing research, the results of this research can be utilized by the government, “Majelis Ulama Indonesia”(MUI), “Badan Penyelenggara Jaminan Produk Halal” (BPJPH) in synergy to build halal awareness for Indonesian Muslim consumers. Business actors, especially halal food producers, can take advantage of research results to increase sales of their halal food products."

"Maraknya isu lingkungan telah membuat masyarakat lebih banyak mengonsumsi produk hijau, salah satunya kosmetik hijau (green cosmetics) yang tidak hanya ramah lingkungan namun sejalan dengan prinsip syariah. Namun demikian, penjualan kosmetik hijau di Indonesia masih sangat terbatas. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk kosmetik hijau oleh konsumen Muslim di Indonesia. Penelitian ini mengadopsi kerangka Theory of Planned Behavior dengan tambahan beberapa variabel dan metode penelitian kuantitatif dengan Covariance-Based Structural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 500 responden Muslim Indonesia yang pernah membeli produk kosmetik hijau dalam 6 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel sikap, norma subjektif, dan kontrol perilaku memiliki hubungan signifikan positif terhadap intensi pembelian produk kosmetik hijau, dimana sikap memiliki pengaruh yang paling signifikan positif terhadap intensi tersebut. Adapun variabel pengetahuan lingkungan, motif ekologi, dan religiositas memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk kosmetik hijau. Sedangkan variabel kesadaran kesehatan dan kolektivitas tidak memiliki pengaruh yang signifikan terhadap sikap untuk membeli produk kosmetik hijau. Hasil penelitian ini diharapkan dapat memberikan masukkan terhadap pelaku industri kosmetik hijau dalam menyusun strategi pemasaran yang sesuai, antara lain dengan mempromosikan produk kosmetik hijau oleh ahli dibidang terkait, memasukkan nilai religiositas ke dalam iklan, dan pelabelan ramah lingkungan pada kosmetik hijau. Hasil ini juga diharapkan bermanfaat bagi pemerintah untuk meningkatkan pengetahuan masyarakat seputar lingkungan serta akademisi sebagai rujukan bagi penelitian sejenis dan memperkaya literatur terkait kosmetik hijau di Indonesia maupun global.

---

The rise of environmental issues has made people consume more green products, one of which is green cosmetics that are not only environmentally friendly but in line with sharia principles. However, sales of green cosmetics in Indonesia are still very limited. Therefore, this study aims to determine the factors that influence the purchase intention of green cosmetics products by Muslim consumers in Indonesia. This study adopts the Theory of Planned Behavior framework with the addition of several variables and quantitative research methods with Covariance-Based Structural Equation Modeling (CB-SEM). Primary data was collected using non-probability sampling method and involved 500 Indonesian Muslim respondents who had purchased green cosmetics products in the last 6 months. The results showed that the variables of attitude, subjective norms, and behavioral control have a significant positive relationship with the intention to purchase green cosmetics products, where attitude has the most significant positive influence on the intention. The variables of environmental knowledge, ecological motives, and religiosity have a significant positive influence on the attitude to buy green cosmetics products. While the variables of health awareness and collectivity do not have a significant influence on the attitude to buy green cosmetics products. The results of this study are expected to provide input to green cosmetics industry players in developing appropriate marketing strategies, including promoting green cosmetics products by experts in related fields, incorporating religiosity values into advertisements, and environmentally friendly labeling on green cosmetics. These results are also expected to be useful for the government to increase public knowledge about the environment and academics as a reference for similar research and enrich the literature related to green cosmetics in Indonesia and globally."

"Indonesia merupakan salah satu negara dengan populasi Muslim terbesar di dunia. Hal itu membuat industri makanan di Indonesia terus berkembang. Hal ini tidak terlepas dari kesadaran masyarakat tentang pentingnya sertifikasi makanan halal. Pertumbuhan produsen frozen food bersertifikat halal dapat meningkatkan persaingan, sehingga produsen perlu mempertimbangkan faktor-faktor apa yang memengaruhi intensi pembelian frozen food bersertifikat halal. Penelitian ini bertujuan untuk mengetahui apakah faktor-faktor halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, dan halal marketing memengaruhi intensi pembelian terhadap frozen food halal di Indonesia. Data dalam penelitian ini diperoleh dari penyebaran kuesioner kepada konsumen frozen food bersertifikat halal dalam rentang waktu 6 bulan terakhir. Data ini diproses menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa halal awareness, attitude, perceived behavioral control, halal certification, dan halal marketing signifikan memengaruhi purchase intention pada frozen food bersertifikat halal di Indonesia.

---

Indonesia is one of the countries with the largest Muslim population in the world. This makes the food industry in Indonesia continue to grow, as it can not be separated from the public awareness of the importance of halal food certification. As the producers of halal certified frozen food keep growing, it can increase competition, so the producers need to consider what factors that might influence the intention to purchase halal-certified frozen food. This study aims to determine whether factors (halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, and halal marketing) influence purchase intentions of halal frozen food in Indonesia. The data in this study were obtained from distributing questionnaires to halal certified frozen food consumers in the last 6 months. This data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that halal awareness, attitude, perceived behavioral control, halal certification, and halal marketing significantly affect purchase intention of halal certified frozen food in Indonesia."

"Indonesia memiliki jumlah masyarakat muslim yang besar dan perilaku donasi yang tinggi, hal ini menjadi potensi untuk menerapkan cause-related marketing (CRM) sebagai strategi marketing. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat memengaruhi intensi pembelian produk kosmetik halal dengan CRM pada konsumen muslim di Indonesia. Data yang didapatkan pada penelitian ini sebanyak 780 data dari responden wanita muslim. Penelitian ini dilakukan dengan memberikan dua jenis ilustrasi produk kosmetik dengan CRM yang mana setiap responden akan mendapatkan satu ilustrasi yang sesuai dengan kelas kosmetik yang biasa digunakan. Pengolahan data menggunakan SEM-PLS yang menunjukan hasil bahwa altruisme, materialisme, religiositas, dan moderasi rasa bersalah (guilt) memengaruhi intensi pembelian kosmetik halal dengan CRM. Diharapkan penelitian ini dapat mengindikasikan potensi strategi pemasaran CRM untuk segmen konsumen muslim.

---

Indonesia has a large number of Muslim population and relatively high donation behavior which means it has the potential to implement cause-related marketing (CRM) as a marketing strategy. This study aims to determine what factors can influence the intention to purchase halal cosmetic products with CRM for Muslim consumers in Indonesia. Data obtained in this study were 780 data from Muslim female respondents. This research was conducted by providing two types of cosmetic product illustrations with CRM where each respondent would get one illustration that was in accordance with the usual cosmetic class used. Data was processed using PLS-SEM which shows the results that altruism, materialism, religiosity, and moderation effect of consumer guilt have significant effect on the intention to purchase halal cosmetics with CRM. It is hoped that this research can indicate the potential of CRM marketing strategies for the Muslim consumer segment."

"Penelitian ini membahas mengenai faktor-faktor sikap, norma subjektif, dan persepsi kendali perilaku yang mempengaruhi intensi pembelian mi Samyang halal. Penelitian ini adalah penelitian kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa norma subjektif dan persepsi kendali perilaku memiliki pengaruh positif dan signifikan terhadap intensi pembelian mi Samyang halal. Sikap memiliki pengaruh positif namun tidak signifikan terhadap intensi pembelian mi Samyang halal.

---

This study discusses the factors attitudes, subjective norms, perceived behavior control that affect the intention of purchasing mi Samyang halal. This study is a quantitative descriptive research. The result of this research shows that subjective norms and perceived behavior control have positive and significant influence on Samyang noodle purchase intention. Attitudes have positive but not significant influence on Samyang noodle purchase intention. "

"

Studi ini meneliti faktor-faktor berikut: religiositas, halal awareness, sertifikat halal, pemasaran makanan halal, dan persepsi pribadi sosial tentang keinginan untuk membeli makanan halal dalam kalangan Gen Z Muslim di Indonesia. Studi ini dilakukan dengan survei yang mendapat 215 responden dan metode menggunakan SEM PLS dengan SmartPLS dan SPSS. Studi ini menemukan bahwa faktor religiositas, Halal awareness, sertifikat Halal, serta persepsi pribadi dan sosial secara khusus berpengaruh terhadap intensi untuk membeli makanan halal pada kalangan Gen Z Muslim Indonesia. Namun, penelitian ini tidak berhasil membuktikan pengaruh pemasaran makanan Halal intensi untuk membeli makanan halal.

---

The study examined the following factors: religiousness, halal awareness, halal certification, halal food marketing, and personal social perceptions of the desire to buy halal food among Muslims in Indonesia. The study was conducted with a survey of 215 respondents and methods using SEM PLS with SmartPLS and SPSS. The study found that religious factors, Halal awareness, halal certificates, as well as personal and social perceptions specifically influenced the intensity of buying halal food among Gen Z Muslims. However, this study failed to prove the impact of intense Halal food marketing on buying halal foods.

"

"Permintaan akan produk halal terus meningkat, dengan banyaknya kuliner halal di seluruh dunia dan meningkatnya jumlah produsen. Perlu adanya pemahaman makna halal, konotasi keagamaannya, dan persyaratan kesadaran halal untuk menjangkau pasar yang lebih luas. Studi ini meneliti perilaku konsumen Muslim usia kerja di Bali terkait makanan halal, memberikan wawasan tentang tantangan dan motif mereka. Pertanyaan utama yang ingin dijawab adalah apakah faktor-faktor seperti keyakinan, sikap, kontrol perilaku yang dirasakan, norma subjektif, religiusitas, dan keakraban dengan kuliner halal berdampak langsung pada keinginan membeli makanan halal. Selain itu, studi ini meneliti sejauh mana religiusitas dan pengetahuan tentang kuliner halal memengaruhi sikap dan niat membeli makanan halal. Data dikumpulkan melalui survei lintas bagian dengan Google Forms dari Muslim penduduk asli Bali atau yang pernah berkunjung dan membeli makanan halal setahun sebelumnya. Temuan menunjukkan bahwa niat membeli makanan halal dipengaruhi secara signifikan oleh sikap, norma subjektif, kontrol perilaku yang dirasakan, dan kesadaran halal, tetapi tidak oleh agama. Agama memengaruhi persepsi positif tentang kuliner halal, yang mendorong kecenderungan membeli. Penelitian ini menegaskan kapasitas TPB untuk memprediksi perilaku konsumen terkait pembelian makanan halal. Kolaborasi antara pemerintah, media, dan perusahaan dapat meningkatkan kesadaran publik tentang manfaat kesehatan makanan halal, mendorong restoran untuk mendapatkan sertifikasi halal,

---

The demand for halal products is growing, evidenced by the global abundance of halal cuisine and the increase in producers. There’s a need to understand halal's meaning, religious connotations, and the necessity of halal awareness to reach a broader market. This study explores the halal food behaviors of working-age Muslim consumers in Bali, focusing on their challenges and motivations. It examines whether beliefs, attitudes, perceived behavioral control, subjective norms, religiosity, and familiarity with halal cuisine directly impact the willingness of Bali's working-age Muslims to purchase halal food, and how religiosity and knowledge of halal cuisine influence attitudes and purchase intentions. The study uses Ajzen's Theory of Planned Behavior (TPB) and considers factors like religion and halal knowledge. Data were collected through a cross-sectional survey via Google Forms from Muslims who were Bali natives or visitors who bought halal food. Key findings show that attitude, subjective norms, perceived behavioral control, and halal awareness significantly influence the intention to buy halal food, while religion has no direct significant effect. Religion and understanding of halal food positively influence views on halal cuisine, promoting purchase inclinations. The research suggests that collaboration between the government, media, and companies can enhance public awareness of halal food's health benefits, encourage halal certification for restaurants, and maintain the halal integrity chain."

"Saat ini sertifikasi halal dan pelabelan halal semakin gencar dilakukan diberbagai belahan dunia, termasuk di Indonesia. Namun sayangnya, masih banyak restoran di Indonesia yang belum mengantongi sertifikat halal untuk produk makanan yang mereka sediakan. Oleh karena itu penelitian ini bertujuan untuk mengetahui bagaimana theory of planned behavior, food quality, price fairness, dan servicescape mempengaruhi revisit intention konsumen restoran yang belum memiliki sertifikasi halal. Data dari penelitian ini diuji dengan menggunakan metode Partial Least Square Structural Equations Modeling (PLS-SEM). Pengambilan data dilakukan dengan menyebar kuesioner online dan diisi secara individu oleh responden. Berdasarkan 386 sampel konsumen muslim yang mengonsumsi makanan pada restoran yang belum memiliki sertifikasi halal, theory of planned behavior yang terdiri dari attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Food quality, substantive stage of servicescape, dan communicative stage of servicescape tidak memiliki pengaruh yang signifikan terhadap revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude. Attitude memediasi hubungan antara price fairness terhadap revisit intention dan food quality terhadap revisit intention. Trust tidak memberikan efek moderasi dalam pengaruh attitude, subjective norm, dan perceived behavioral control terhadap revisit intention. Berdasarkan hasil wawancara terhadap 5 narasumber konsumen muslim di Indonesia terhadap restoran yang sudah memiliki sertifikasi halal. Faktor attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude.

---

Nowadays, halal certification and halal labeling are increasingly being done in various parts of the world, including Indonesia. In the other hand, there are still many restaurants in Indonesia that have not obtained halal certification for the food they make and provide to the masses. Therefore, this study aims to determine how theory of planned behavior, food quality, price fairness, and servicescape affect the revisit intention of consumers for restaurants that do not have any halal certification. The data from this study were tested using the method known as Partial Least Square Structural Equations Modeling (PLS-SEM). Data collection is carried out by distributing online questionnaires that are filled out individually by respondents. Based on 386 samples of Muslim who consume food at restaurants that do not have halal certification, the theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Food quality, substantive stage of servicescape, and communicative stage of servicescape have no significant effect on revisit intention. Price fairness and food quality have a significant effect on attitude. Attitude mediates the relationship between price fairness on revisit intention and food quality on revisit intention. Trust does not provide a moderating effect in the relationship between attitude, subjective norm, and perceived behavioral control on revisit intention. Based on the results of interviews with 5 Muslim consumer in Indonesia to restaurants that already have halal certification. Theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Price fairness and food quality have a significant effect on attitude."

"Meningkatnya jumlah masyarakat beragama Islam di dunia diiringi dengan meningkatnya masyarakat dengan penghasilan menengah keatas membuat konsumsi akan produk atau jasa yang memenuhi kebutuhan gaya hidup juga meningkat. Salah satu kebutuhan gaya hidup adalah wisata ke luar negeri. Hal ini ditandai dengan gencarnya pihak maskapai yang mengadakan travel fair, khususnya di Indonesia. Saat melakukan travelling, selain mengunjungi tempat wisata, wisatawan juga akan melakukan wisata kuliner ke restoran maupun tempat makan di negara yang akan dikunjungi. Bagi wisatawan muslim, tidak semua makanan dapat dikonsumsi, karena adanya batasan halal dan haram. Penelitian ini ditujukan untuk melihat dari beberapa faktor sikap terhadap logo halal, religiusitas, pemasaran halal, dan persepsi pribadi dan sosial terhadap intensi pembelian halal konsumen. Penelitian ini juga mengembangkan model penelitian melalui integrasi antara konsep Theory of Reason Action TRA dengan model penelitian sebelumnya. Model yang dikembangkan kemudian divalidasi menggunakan Structural Equation Modelling SEM berdasarkan data yang diperoleh melalui survei kepada muslim yang berdomisili di Jabodetabek dengan kisaran usia antara 18 hingga 65 tahun. Hasil penelitian ini mengonfirmasi bahwa sikap terhadap logo halal dan persepsi pribadi dan sosial merupakan faktor-faktor mampu memengaruhi intensi pembelian halal konsumen. Implikasi manajerial serta saran bagi penelitian selanjutnya juga dibahas pada penelitian ini.

---

The increasing number of Islamic religious communities in the world and accompanied by Upper middle class community will provide the consumption of products or services that improve their lifestyle. One of the lifestyle needs is to travel abroad. This is marked by the many of airline companies held travel fair, especially in Indonesia. When traveling, in addition to visiting tourist attractions, tourists will also do culinary tours to restaurants or places to eat in the country to be visited. For Muslim tourists, not all food could be eaten, because of the limitations of halal and haram.

This study aims to see from several factors attitudes toward halal logo, religiosity, halal marketing, and personal societal perception to the halal purchase intention. This research also develops research model through integration between Theory of Reason Action TRA concept with previous research model. The developed model was then validated using Structural Equation Modeling SEM based on data obtained from the survey to Muslims domiciled in Jabodetabek at a price between 18 and 65 years.

The results of this study confirm that attitudes toward halal logos and personal and social perceptions are factors that can affect halal purchase intention. Managerial implications of suggestions for further research on this research."