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"Pengukuran kualitas terjemahan satire perlu mempertimbangkan parameter kesepadanan makna dan kemiripan interpretatif. Tujuan penelitian ini adalah pencapaian kualitas terjemahan satire yang melibatkan makna tekstual dan relevansi kontekstual. Analisis makna tekstual meliputi analisis tema, analisis naming dan proses, serta analisis polaritas dan modalitas. Analisis relevansi kontekstual digunakan untuk menentukan derajat relevansi yang menunjukkan kesamaan interpretasi maksud satire pada TSu dan TSa. Adapun analisis kualitas terjemahan digunakan untuk menentukan kualitas terjemahan satire. Penelitian ini adalah penelitian kualitatif yang berupa studi kasus penerjemahan satire dalam novel Animal Farm dengan mengkaji produk penerjemahan novel Animal Farm sebagai TSu dan novel Binatangisme sebagai TSa. Data yang digunakan berupa satire pada TSu dan terjemahannya di dalam TSa. Hasil analisis menunjukkan adanya makna tekstual yang tetap lebih banyak daripada makna tekstual yang bergeser. Makna tekstual yang tetap berfungsi mempertahankan makna, sedangkan makna tekstual yang bergeser untuk menambahkan makna satire. Pemertahanan makna tekstual ditunjukkan dengan struktur tema, naming dan proses, serta polaritas dan modalitas yang tidak bergeser. Penelitian ini juga menunjukkan derajat relevansi tinggi pada satire lebih banyak daripada derajat relevansi rendah. Derajat relevansi berpengaruh pada interpretasi satire. Pengukuran derajat relevansi satire melibatkan eksplikatur, premis terimplikasi, dan kesimpulan terimplikasi. Kesamaan premis dan kesimpulan terimplikasi menunjukkan tingginya derajat relevansi satire, sedangkan perbedaan premis dan kesimpulan terimplikasi menunjukkan rendahnya derajat relevansi satire. Makna tekstual dan derajat relevansi berkontribusi terhadap pengukuran kualitas terjemahan satire.

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Translation quality assessment concerned in the equivalence of meaning and interpretative resemblance. The research aims to accomplishment of translation quality assessment satire using the textual meaning and contextual relevance. Textual meaning covers analysis of theme, naming and process as well as polarity and modality. Relevance analysis is determined by relevance degree and shows the similar interpretation of satire in source text (ST) and target text (TT). Meanwhile, translation quality analysis indicates the translation quality of satire. The study belongs to qualitative research with a case study of translation satire in Animal Farm novel. It discusses Animal Farm novel as ST and its translation Binatangisme as TT. The data is satire in ST and its translation in TT. The results show that the maintenance of textual meaning of translation satire is more than a shift of textual meaning. The maintenance of textual meaning preserves the meaning of satire, while the shift of textual meaning adds the meaning of satire. The maintenance of textual meaning indicates the preserving theme, naming and process, as well as modality and polarity. The results also describe high relevance degree in satire more than low relevance degree. The relevance degree has impacted in interpretation of satire. The evaluation of relevance degree involves explicature, implicated premises, and implicated conclusion. The similar implicated premise dan conclusion indicate the high relevance degree, while the difference implicated premise and conclusion shows the low relevance degree. Textual meaning and degree of relevance contribute to translation quality assessment of satire."

"Tren penggunaan sneakers di kalangan anak muda, khususnya di Jakarta, mencerminkan perubahan nilai sosial karena sneakers tidak hanya dinilai dari fungsi utilitasnya, tetapi sebagai simbol status dan validasi sosial. Penelitian ini bertujuan untuk menganalisis bagaimana meme satire yang diunggah oleh akun @sltyhub di Instagram berkontribusi dalam membentuk citra merek sneakers melalui kritik terhadap perilaku konsumtif, strategi pemasaran manipulatif, hingga perilaku sneakerhead. Dengan menggunakan metode analisis konten, penelitian ini mengamati unggahan dari akun Instagram @sltyhub yang mencakup 10 unggahan meme satire terkait sneakers. Pengamatan mencakup isi konten berupa meme, caption, serta komentar yang relevan di setiap unggahan. Sebagai acuan analisis, penelitian ini menggunakan konsep citra merek yang terdiri dari dua dimensi utama, yaitu dimensi fungsional dan dimensi hedonis. Hasil penelitian menunjukkan bahwa meme satire memainkan peran signifikan dalam memengaruhi citra merek. Pada dimensi fungsional, meme satire mengungkap ketidaksesuaian antara fungsi asli produk dan penggunaannya di konteks sosial, sementara pada dimensi hedonis, meme ini menciptakan narasi emosional yang memperkuat atau melemahkan asosiasi sosial terhadap merek tertentu. Selain itu, penelitian ini mengungkapkan bahwa meme satire tidak hanya alat hiburan, tetapi medium kritik sosial yang memiliki kekuatan untuk membentuk persepsi konsumen terhadap merek secara kolektif di komunitas digital.

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The trend of sneaker usage among youth people, particularly in Jakarta, reflects a shift in social values, as products are no longer judged solely for their utilitarian functions but also as symbols of status and social validation. This study aims to analyze how satire memes uploaded by the Instagram account @sltyhub contribute to shaping the brand image of sneakers through critiques of consumptive behavior, manipulative marketing strategies, and sneakerhead culture. Using content analysis methods, this study examines 10 satire meme posts from the Instagram account @sltyhub, focusing on their content, captions, and relevant comments. The analysis is guided by the concept of brand image, which comprises two main dimensions: functional and hedonic. The findings reveal that satire memes play a significant role in influencing brand image. In the functional dimension, satire memes highlight the mismatch between the original function of a product and its use in social contexts. In the hedonic dimension, these memes create emotional narratives that either reinforce or weaken social associations with certain brands. Moreover, this study reveals that satire memes are not merely a source of entertainment but also a medium of social critique capable of collectively shaping consumer perceptions of brands within digital communities."

"The Literature of Satire is an accessible but sophisticated and widerangingstudy of satire from the classics to the present in plays, novels, and the press aswell as in verse. In it Charles Knight analyses the rhetorical problems created by satire’s complex relations to its community, and examines how it exploits the genres it borrows. He argues that satire derives froman awareness of the differences between appearance, ideas, and discourse. Knight provides illuminating readings of such satirists familiar and unfamiliar as Horace, Lucian, Jonson, Moli`ere, Swift, Pope, Byron, Flaubert, Ostrovsky, Kundera, and Rushdie. This broad-ranging examination sheds new light on the nature and functions of satire as a mode of writing, as well as on theoretical approaches to it. "

"Sastra Prancis pada abad ke-19 ditandai oleh kemunculan beberapa aliran besar dalam berbagai ilmu pengetahuan, yaitu Romantisisme, Positivisme, Realisme, Idealisme, Naturalisme dan Simbolisme, dan masing-masing aliran-aliran tersebut melahirkan banyak sastrawan dan pemikir-pemikir besar yang namanya dikenal sampai sekarang. Salah satu dari sastrawan tersebut adalah Alfred Jarry, dengan dramanya yang kontroversial, Ubu Roi. Melalui drama ini, Jarry menjungkirbalikkan aturan-aturan dan norma-norma yang dianggap lazim pada masa itu, serta melayangkan kritik dan sindiran terhadap kaum borjuis melalui berbagai simbol dalam drama Ubu Roi, terutama dalam tokoh utama dari drama tersebut, Père Ubu. Artikel ini bertujuan untuk melakukan penelitian terhadap drama Ubu Roi karya Alfred Jarry, dan unsur-unsur satire yang terdapat dalam drama ini yang digunakan oleh Jarry sebagai kritik terhadap kaum borjuis. Drama ini bercerita tentang Père Ubu, yang bersama istrinya Mère Ubu, berencana untuk merebut takhta kerajaan Polandia dan membunuh semua anggota kerajaan. Artikel ini akan menggunakan metode kualitatif, bersamaan dengan teori semiotika Roland Barthes, dan skema aktan yang dikembangkan oleh A.J. Greimas untuk menganalisis struktur naratif. Struktur naratif menunjukkan bahwa cerita digerakkan oleh ketamakan Père Ubu dan obsesinya terhadap harta dan tahta. Analisis menunjukkan bahwa terdapat berbagai simbol dalam tokoh Père Ubu, dan hasil analisis menunjukkan bahwa simbol-simbol tersebut merupakan kritik dari Jarry terhadap kaum borjuis yang memiliki sifat tamak dan tidak peduli terhadap rakyat jelata.

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French literature in the 19th century was marked by the emergences of numerous genres in various sciences, which are Romanticism, Positivism, Realism, Idealism, Naturalism and Symbolism, and each one of these genres gave birth to many great writers and thinkers whose names are still recognized even now. One of such writers was Alfred Jarry, with his controversial play, Ubu Roi. Through this play, Jarry overturned the rules and norms that were prevalent in that period, and flung numerous critiques and satires directed at the bourgeoise through various symbols in the drama Ubu Roi, particularly in the play’s protagonist, Père Ubu. This article aims to do a research on the play Ubu Roi by Alfred Jarry, and the satirical elements contained within this play used by Jarry as critiques on the bourgeoise. This play tells the story of Père Ubu, who, with his wife Mère Ubu, plots to usurp the throne of Poland and assassinate the royal family. This article will be using the qualitative method, with Roland Barthes’ theory on semiotics, and the actantial model developed by A.J. Greimas to analyze the narrative structure. The narrative structure shows that the story is moved by Père Ubu’s greed and his obsession of power and riches. The analysis shows that various symbols can be found within the character Père Ubu, and the analysis results shows that the aforementioned symbols are a form of critique from Jarry towards the bourgeoise who were greedy and have an uncaring attitude towards the common people."

"In this groundbreaking study, Jonathan Greenberg locates a satiric sensibility at the heart of the modern. By promoting an antisentimental education, modernism denied the authority of emotion to guarantee moral and literary value. Instead, it fostered sophisticated, detached and apparently cruel attitudes toward pain and suffering. This sensibility challenged the novel's humanistic tradition, set ethics and aesthetics into conflict and fundamentally altered the ways that we know and feel. Through lively and original readings of works by Evelyn Waugh, Stella Gibbons, Nathanael West, Djuna Barnes, Samuel Beckett and others, this book analyzes a body of literature, late modernist satire - that can appear by turns aloof, sadistic, hilarious, ironic and poignant, but which continually questions inherited modes of feeling. By recognizing the centrality of satire to modernist aesthetics, Greenberg offers not only a new chapter in the history of satire but a persuasive new idea of what made modernism modern."

"Penerjemahan pada berita penting karena membahas hubungan antara norma jurnalistik dan peran penerjemahan. Studi ini bertujuan mendeskripsikan prosedur penerjemahan, metode penerjemahan, dan ideologi penerjemahan yang diterapkan dalam penerjemahan berita. Sampel yang digunakan dalam penelitian ini adalah dua artikel berita berbahasa Inggris dan terjemahan berita bahasa Indonesianya yang diambil dari situs berita Amerika Serikat, yaitu CNN, sebagai dua teks sumber dan dua teks terjemahannya disediakan oleh CNN Indonesia sebagai teks sasaran. Penelitian ini dilakukan dengan menggunakan metode analisis berbasis tekstual dan metode deskriptif kualitatif. Terjemahan setia disajikan sebagai perbandingan untuk mengetahui strategi penerjemahan yang diterapkan dalam teks sasaran. Melalui analisis, makalah penelitian ini mengungkap perbedaan mencolok yang terjadi dalam proses penerjemahan berita pada teks sumber dan teks sasaran. Hasil analisis ini menjelaskan bahwa penggunaan prosedur penerjemahan dan metode penerjemahan dalam sampel yang dipilih mengadopsi ideologi domestikasi sebagai cara untuk mendekatkan teks sasaran dengan kebutuhan pembaca sasaran.

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News translation is important because it discusses the relationship between journalistic norms and the roles of translation. This paper attempts to describe translation procedures, translation methods, and translation ideology applied in news translation. The samples used in this research are two English news articles that have their Indonesian news translations taken from a US news website, namely CNN, as the two source texts and their two translated texts provided by CNN Indonesia as the target texts. The research was conducted by employing textual-based analysis and descriptive qualitative methods. The faithful translations were presented as comparisons to find out the translation strategies applied in the target texts. Through the analysis, this research paper unveils the notable differences that happen in the process of translating news articles. The results of this analysis explicate that the use of translation procedures and translation methods in the selected samples adopts domestication ideology as the way to make the target text close to the target reader’s need."

"[ABSTRAKTesis ini menyuguhkan terjemahan beranotasi novel The Kaisho. Anotasi dilakukan untuk menjelaskan masalah penerjemahan istilah budaya dan penyelesaiannya. Keunikan novel dari segi budaya dan keinginan untuk memperkenalkan budaya latar TSu menjadi dasar penerjemahan yang menganut ideologi pengasingan, tanpa mengabaikan ideologi pelokalan. Ideologi pelokalan hanya digunakan pada bagian-bagian tertentu untuk mencapai pemahaman pembaca TSa. Metode penerjemahan yang digunakan adalah metode semantis-komunikatif dengan penggunaan berbagai teknik yang mendukung kesepadanan makna dan kewajaran bentuk. Penerjemahan yang melibatkan teks sumber (TSu) yang menghadirkan sejumlah budaya kuat memerlukan upaya dari penerjemah agar tidak terjadi ?penjajahan budaya?. Keterlibatan teks sumber yang menghadirkan sejumlah budaya kuat di dalam penerjemahan ini memerlukan upaya penerjemah untuk menghindari ?penjajahan budaya?. Dalam situasi ini, penerjemah perlu mencondongkan pada lima aspek, (1) pemahaman karakteristik TSu; (2) pemahaman tentang calon pembaca TSa; (3) pemahaman budaya-budaya di dalam TSu dan budaya sasaran; (4) pemahaman makna dalam penyampaian pesan; dan (5) pemahaman bahwa ada perbedaan cara pengungkapan suatu ide pada dua budaya yang berlainan.

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ABSTRACTThis thesis presents an annotated translation of the novel The Kaisho. Annotation is performed to explain the problem and its solution translation of the cultural terms. The uniqueness of the novel in terms of culture and the desire to introduce the cultural background of the source text become a basic of translation that adheres to the ideology of foreignization, without ignoring the localization of ideology. The localization only used on certain parts to achieve the target text reader comprehension. Translation method used is semantic-communicative methods with the use of various techniques that support the equivalence of meaning and reasonableness shape. The involvement of the source text that presents a strong culture in this translation requires some effort of the translator to avoid the ?culturally imperialistic?.In this situstion, translator needs to be leaned on five aspects of understanding, (1) understanding of the characteristics of source text; (2) understanding of the potential reader of the target text; (3) understanding of the cultures in the source text and the target text; (4) understanding of the meaning in the delivery of the message; and (5) an understanding that there are different ways of expressing an idea in two different cultures.;This thesis presents an annotated translation of the novel The Kaisho. Annotation is performed to explain the problem and its solution translation of the cultural terms. The uniqueness of the novel in terms of culture and the desire to introduce the cultural background of the source text become a basic of translation that adheres to the ideology of foreignization, without ignoring the localization of ideology. The localization only used on certain parts to achieve the target text reader comprehension. Translation method used is semantic-communicative methods with the use of various techniques that support the equivalence of meaning and reasonableness shape. The involvement of the source text that presents a strong culture in this translation requires some effort of the translator to avoid the “culturally imperialistic”.In this situstion, translator needs to be leaned on five aspects of understanding, (1) understanding of the characteristics of source text; (2) understanding of the potential reader of the target text; (3) understanding of the cultures in the source text and the target text; (4) understanding of the meaning in the delivery of the message; and (5) an understanding that there are different ways of expressing an idea in two different cultures., This thesis presents an annotated translation of the novel The Kaisho. Annotation is performed to explain the problem and its solution translation of the cultural terms. The uniqueness of the novel in terms of culture and the desire to introduce the cultural background of the source text become a basic of translation that adheres to the ideology of foreignization, without ignoring the localization of ideology. The localization only used on certain parts to achieve the target text reader comprehension. Translation method used is semantic-communicative methods with the use of various techniques that support the equivalence of meaning and reasonableness shape. The involvement of the source text that presents a strong culture in this translation requires some effort of the translator to avoid the “culturally imperialistic”.In this situstion, translator needs to be leaned on five aspects of understanding, (1) understanding of the characteristics of source text; (2) understanding of the potential reader of the target text; (3) understanding of the cultures in the source text and the target text; (4) understanding of the meaning in the delivery of the message; and (5) an understanding that there are different ways of expressing an idea in two different cultures.]"

"Sastra Indonesia adalah hasil-hasil kesastraan yang memanfaatkan bahasa Indonesia sebagai pengekspresi gagasan yang ada di sebalik karya yang bersangkutan. Setiap karya sastra yang dihasilkan oleh sastrawan di daerah, yang ditulis dalam bahasa Indonesia, merupakan sastra Indonesia. Salah seorang sastrawan yang tinggal di daerah dan menuliskan karyanya dalam bahasa Indonesia ialah A.A. Navis. Namanya mulai mencuat di tahun 1955 ketika Robohnya Surau Kami menjadi cerpen terbaik majalah kisah. Tidak hanya cerpen, ia pun menulis puisi dan novel. Melalui karya-karyanya itulah satire terhadap berbagai persoalan yang ada di sekitamya disampaikan. Penelitian mengenai satire dalam cerpen-cerpen A.A. Navis-dengan Politik Warung Kopi sebagai landasan-menghasilkan beberapa kesimpulan. Pertama, topik-topik yang disatire terkait dengan masalah politik, ekonomi, dan moral. Kedua, satire disampaikan dengan gaya humor dan ironi. Ketiga, tokoh-tokoh yang terdapat dalam cerpen identik dengan gelar adat, nama suku bangsa, atau budaya Minangkabau. Keempat, satire disampaikan melalui tiga proses: pembuka, stimulasi, dan penyampaian. Kelima, untuk mendapatkan rima akhir yang sama, A.A. Navis melakukan manipulasi fonologis dan semantis yang menimbulkan efek humor. Keenam, pada tataran sintaksis, repetisi kata, gagasan utama, pertentangan, dan bentuk aktif-pasif dimanfaatkan untuk memberikan penekanan pada gagasan utama, sebagai bagian yang disatire."