Hasil Pencarian  ::  Simpan CSV :: Kembali

"Tugas akhir ini membahas implementasi event Yahoo Messenger Jenis penelitian menggunakan kualitatif deskriptif dengan metode studi kasus pengumpulan data didapatkan dengan teknik interaktif dan noninteraktif Kesimpulan menunjukan implementasi event terorganisir dengan baik Event dapat menciptakan brand awareness pada Yahoo Indonesia khususnya Yahoo Messenger Kesimpulan juga menunjukan beberapa hambatan yaitu bagaimana menarik pengunjung untuk datang bagaimana membuat mekanisme download gangguan koneksi internet dan pengunjung tidak membawa device yang memadai Kesimpulan menunjukan solusi dari hambatan tersebut yaitu melibatkan artis menyediakan hadiah mekanisme download yang mudah menyiapkan modem untuk koneksi internet dan tim mengajarkan cara download pada pengunjung yang tidak bawa device memadai.

---

This research focuses on event marketing rsquo s implementation by Yahoo Type of this research is descriptive qualitative using case study method while the data collection obtained by interactive and non interactive technique The result shown the event was conducted with well organized This event also succeeded in created brand awareness It stated there were several constraints which were how to attract the audience to come how to make a mechanism for download internet connection interference and no compatible device carried by audiences The last result shown the solution which were involved artists provided presents setting an easy mechanism for download prepared an adequate modem and team taught how to download "

""Walk through the tightly packed, hierarchically flattened corridors of America's businesses and what do you hear? Not the sounds of harmony. Instead, you'll probably hear the grumbles of irritation as people with wholly different ways of working, talking, and thinking have been tossed together side by side, cubicle by cubicle. It's the teeth-gritting sound of generations in collision."

"Skripsi ini membahas mengenai pemanfaatan permainan dalam menciptakan belajar sepanjang hayat di Perpustakaan Goethe-Institut Jakarta. Koleksi permainan merupakan koleksi yang masih jarang di Perpustakaan terutama di wilayah Indonesia, karena koleksi permainan banyak dikaitkan dengan dampak negatif yang ada pada permainan. Tentunya selain dampak negatif, terdapat juga dampak positif dari permainan. Pada beberapa permainan dengan genre tertentu, memberikan tantangan yang mengharuskan pengguna permainan berpikir kritis dan perlu mengatur strategi yang benar agar ia bisa memenangkan permainan. Penilaian perilaku pemustaka sebagai seorang yang termasuk dalam kriteria belajar sepanjang hayat, menggunakan konsep profil seorang lifelong learner yang dicetuskan oleh Candy dan kawan-kawan. Penelitian ini menggunakan metode kuantitatif.

---

This thesis discussed about the utilizing games to create lifelong learning at Goethe Institut Library Jakarta. Game collections are seldom in the library, mostly in Indonesia. That rsquo s because the negative effects from the games. Besides negative effects, it must be also positive effects from games. There are games in a certain genre, which are challenging to the player, so they have to think critically. They also have to plan and manage their strategy so they could win the game. To assest their behavior and to know if they rsquo re a lifelong learner, I rsquo m using a concept from Candy et.al about profile of lifelong learner. This research uses quantitative methods."

"How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people not only to take notice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unknown into a star."

"Dalam perkembangannya, industri kini menjadi semakin dinamis dan kompetitif. Hal ini menuntut sebuah merek untuk semakin kreatif dalam merancang strategi yang tepat kepada konsumennya untuk berlomba menciptakan daya tarik dan minat khalayak terhadap suatu merek tersebut. Keterlibatan konsumen yang kuat kemudian menjadi unsur yang ingin dicapai dari sebuah merek demi memenangkan hati konsumen di antara merek-merek lain. Pemahaman akan konsumen dapat dianalisis menurut subkultur umur yang antara lain terbagi ke dalam generasi X dan Y. Makalah ini meneliti keterlibatan konsumen yang terbangun dalam kampanye perayaan 100 tahun Oreo dikaitkan dengan karakter generasi X dan Y. Melalui penelitian kualitatif dengan metode penelitian studi kasus, makalah ini ingin membuktikan bagaimana pemahaman akan konsumen dilihat dari kategori umurnya, dapat menghasilkan strategi komunikasi yang tepat dan menciptakan keterlibatan konsumen yang kuat dengan sebuah merek.

---

Nowadays, industries are acting dynamically and competitively as their development. This is the reason, that brands are competing against each other when it comes to creativity, and planning the right strategy that eventually create public awareness and interests for the brand itself. Customer engagement is the key factor for a brand to win the hearts of consumer among other brands. Understanding the consumer behavior can be analyze by doing an age sub-culture that are divided by X generation and Y generation.

This paper is about a research of customer engagement that applied on the Oreo 100th year anniversary that is associated with X generation and Y generation. By doing a qualitative research with study case method on the research, this paper wants to prove how understanding consumer based on their age, can create an effective communication strategies and strong involvement between consumer and brands."