Hasil Pencarian  ::  Simpan CSV :: Kembali

"Penelitian ini mengkaji tentang eksploitasi diri di antara nano beauty influencer (influencer industri kecantikan dengan jumlah followers 1000 - 10.000) melalui kerja digtal lewat produksi konten-konten kecantikan. Studi terdahulu melihat konten kecantikan beauty influencer meningkatkan pengetahuan dan konsumsi produk kecantikan pada target pasar brand kecantikan, namun tidak fokus pada kondisi kerja dari beauty influencer. Studi terdahulu juga membahas bahwa anggapan beauty influencer bekerja sesuka hati mengkondisikan pada kondisi menantang pada kerja di media sosial. Peneliti melihat masih belum banyak dibahas kondisi kerja nano beauty influencer terutama yang mengkondisikan eksploitasi diri. Hasil penelitian ini menunjukkan bahwa produksi konten kecantikan sebagai kerja digital mengkondisikan nano beauty influencer untuk mengeksploitasi diri karena mekanisme kontrol pasca disiplin dan berada pada kondisi kerja rentan lewat aspirational labour dan emotional labour. Eksploitasi diri pada aspirational labour ditunjukkan lewat risiko ketidakcocokan produk kecantikan, upah rentah, status pekerja sampingan, mengaburkan waktu luang dan waktu kerja, dan ancaman ketidakstabilan kerja. Eksploitasi diri pada emotional labour ditunjukkan lewat pemenuhan hasil kerja mengikuti brand dan audiens. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus pada nano beauty influencer dalam komunitas kecantikan bernama Girls Support Girls. Pengumpulan data dalam penelitian ini menggunakan metode studi literatur, wawancara mendalam, dan observasi secara daring.

---

This research examines self-exploitation among nano beauty influencers (beauty industry influencers with 1,000 - 10,000 followers) through digital work through the production of beauty content. Previous studies looked at the beauty content of beauty influencers increasing knowledge and consumption of beauty products in the target market for beauty brands, but did not focus on the working conditions of beauty influencers. Previous studies also discussed that the assumption that beauty influencers work as they please conditioned them to the challenging conditions of working on social media. Researchers see that there is still not much discussion about the working conditions of nano beauty influencers, especially those that condition self-exploitation. The results of this study indicate that the production of beauty content as digital work conditions nano beauty influencers to exploit themselves due to post-discipline control mechanisms and being in vulnerable working conditions through aspirational labor and emotional labor. Self-exploitation in aspirational labor is shown through the risks of mismatching beauty products, low wages, the status of side workers, obscuring leisure and work time, and the threat of job instability. Self-exploitation of emotional labor is shown through the fulfillment of work results according to brands and audiences. This study uses a qualitative approach with a case study of nano beauty influencers in a beauty community called Girls Support Girls. Collecting data in this study used the method of literature study, in-depth interviews, and online observation."

"Buku ini terbagi menjadi dua bagian yaitu teori (definisi psikologi komunitas, masalah-masalah yang ada, metode penelitian dll) dan penerapan (berbagi psikologi dengan pekerja di pelayanan manusia, prevensi, pemehaman, dan perubahan organisasi"

"Media sosial memiliki banyak kegunaan di era ini yang menjadi penting bagi kehidupan sehari-hari masyarakat terutama bagi berbagai perusahaan untuk meningkatkan penjualan dengan cara menggunakan promosi iklan. Ketika platform media sosial berkembang dan pengguna mulai meningkat, pemasar kemudian mulai menggunakan peluang ini dengan cara menggunakan influencer di media sosial untuk mempromosikan produk mereka dan meningkatkan citra merek serta niat beli. Melihat kesuksesan di balik pemasaran influencer, berbagai perusahaan mulai menggunakan para influencer dan membayar mereka untuk mempromosikan perusahaan mereka, dengan harapan dapat meningkatkan citra merek dan konsep diri di dalam pelanggan. Di Indonesia, salah satu merek yang terkenal menggunakan influencer adalah MS Glow yang merupakan brand lokal perawatan kulit nomor satu di Indonesia. Penelitian ini ingin menganalisis efektivitas influencer MS Glow terhadap citra merek, konsep diri, dan niat beli MS Glow. Data dari penelitian ini diolah dengan menggunakan SEM Smart PLS 3.0, Microsoft Excel, Google Docs, dan SPSS. Hasil penelitian menunjukkan bahwa MS Glow Influencer memiliki pengaruh yang signifikan terhadap niat beli, citra merek, dan konsep diri MS Glow. Selain itu, hasil penelitian menunjukkan bahwa citra merek dan konsep diri MS Glow berpengaruh signifikan terhadap niat beli. Namun, konsep diri tidak berdampak pada citra merek MS Glow.

---

As the social media platforms evolved and users started to increase, individuals then started to take advantage of it. Many individuals, also known as influencers, then took this opportunity to make money by doing businesses with brand owners to promote their brand in order to increase brand image as well as purchase intention, which then lead to influencer marketing. Seeing the success behind influencer marketing, brand owners start to embrace them and pay them more money to promote their brands, in hopes to increase its brand image and self concept within the customers. In Indonesia, one of the brands that uses influencer is MS Glow, which is the number one skin care local brand in Indonesia. This research aims to analyze the effectiveness of MS Glow influencers toward brand image, self concept, and purchase intention. The data obtained is processed using SEM Smart PLS 3.0, Microsoft Excel, Google Docs, and SPSS. The results have shown that MS Glow Influencers have a significant impact toward MS Glow’s purchase intention, brand image, and self concept. Also, results have shown that MS Glow’s brand image and self concept have significant impact toward purchase intention. However, self concept doesn't have an impact toward MS Glow’s brand image."

"ABSTRAKTesis ini membahas mengenai pengaruh influencer terhadap brand awareness sertapengaruh keduanya terhadap keputusan pembelian konsumen. Penelitian ini adalahpenelitian kuantitatif dengan responden followers dari media sosial Diana Rikasariberjumlah 178 orang. Metode analisa data dilakukan dengan analisa statistikdeskriptif dan regresi linier untuk membuktikan hipotesa dalam penelitian ini. Hasilpenelitian menunjukkan bahwa influencer berpengaruh terhadap pembentukanbrand awareness, dan keduanya juga memiliki pengaruh terhadap keputusanpembelian konsumen. Penelitian ini menunjukkan bahwa dimensi yang palingdominan dari influencer yang berpengaruh terhadap pembentukan brand awarenessadalah kredibilitas. Selain itu, meskipun baik influencer dan brand awarenesssama-sama memiliki pengaruh terhadap keputusan pembelian, ternyata dihasilkandalam penelitian ini bahwa brand awareness memiliki pengaruh yang lebih tinggiterhadap keputusan pembelian dibandingkan dengan influencer

---

ABSTRACTThis research discusses the effect of influencer to brand awareness and consumerpurchasing decisions. This research is a quantitative research and the respondentsare followers of Diana Rikasari amounted to 178 people. Method of data analysiswas done with descriptive statistical analysis and linear regression to prove thehypothesis in this study. The results showed that the influencers affect theestablishment of brand awareness, and both also have an effect on consumerpurchasing decisions. This study shows that the most dominant dimension ofinfluencers that affect the establishment of brand awareness is credibility. Inaddition, although both influencers and brand awareness have the same influenceon purchasing decisions, it is produced in this study that brand awareness has ahigher impact on purchase decisions compared with influencer."

"The Girls' Guide to Power and Success shows readers how. It's packed with frank advice and hard-won lessons including: * It's not what you say, it's how you say it. Learn to strip out the hesitant ""buts""; intimate details; and indirect phrasings -- and assert yourself effectively. * Develop the confidence to ask for what you want. Learn how to create opportunities for yourself rather than waiting for them to be offered. * Look for companies that ""get it."""

"ABSTRAKArtikel ini membahas mengenai pergeseran makna kecantikan di kalangan perempuan muda di era berkembangnya media baru di Indonesia. Penulis berangkat dari studi sebelumnya yaitu dimana nilai-nilai kecantikan yang dibentuk lebih difokuskan pada postur tubuh perempuan secara keseluruhan. Berbeda dengan studi sebelumnya, artikel ini melihat bahwa makna kecantikan yang dibentuk dalam konteks media baru telah memfokuskan perhatiannya pada bentuk dan tampilan wajah seperti yang digambarkan oleh beauty vlogger. Penulis beragumen bahwa pada masyarakat digital, realita kecantikan yang direpresentasikan oleh beauty vlogger telah menguatkan pemaknaan remaja akan tren kecantikan pada tampilan wajah dan berimplikasi pada munculnya representasi diri secara online. Hasil analisis menunjukan bahwa makna kecantikan yang dibangun oleh beauty vlogger terhadap tubuh telah menghadirkan: kecantikan sebagai ldquo;simbol rdquo; dan kecantikan sebagai ldquo;agen rdquo;. Proses dari pemaknaan kecantikan tersebut, kemudian direpresentasikan melalui selfies, caption dan pemberian filter pada foto yang dibagikan di media sosial. Artikel ini menggunakan pendekatan kualitatif dengan teknik observasi dan wawancara mendalam kepada delapan remaja perempuan yang berusia 17-24 tahun dan menjadi viewers beauty vlogger.

---

ABSTRACTThis article discusses the shifting meaning of beauty among young women in the era of the development of new media in Indonesia. The author sets out from previous studies where the values ??of beauty that is formed more focused on the shape of the female body as a whole. In contrast to previous studies, this article sees that the meaning of beauty shaped in the context of new media has focused its attention on the shape and appearance of faces as portrayed by beauty vloggers. The authors argue that in the digital community, the beauty reality represented by beauty vlogger has reinforced the adolescent meaning of beauty trends in facial appearance and has implications for the emergence of self-representation online. The results of the analysis show that the beauty meaning built by beauty vlogger against the body has presented: beauty as symbol and beauty as agent . The process of the meaning of beauty, then represented through selfies, captions and filtering on photos that are shared on social media. This article uses a qualitative approach with observation techniques and in-depth interviews to eight girls aged 17-24 years old and become beauty vlogger rsquo;s viewers."

"Reserpine is the most important alkaloid content in Rauvolfia serpentina Benth's. (Pule Pandak) rppt. To figure out the relationship of Pule Pandak morphological character with the reserpine content, an observation based analysis was done. The environment, fertilizing treatment, and fenotipe observation data were collected and analyzed. In Pule Pandak cultivated at 600 m - 450 m above sea level under the teaks (Tektona grandis) or sengon (Paraseriantes falcattaria), in latosol soil and fertilizer doses at 20 t/ha - 30 t/ha, we found that the leaf numbers and root diameter would followed by the root's dry weight and the increase of root diameter will be followed by the increase of its reserpine content."

"Delinquent girls : contexts, relationships, and adaptation synthesizes what is known about girls involved in delinquent behavior and their experiences at different points in the juvenile justice system.This breakthrough volume adds to the understanding of this population by offering empirical analysis not only of how these behaviors develop but also about what is being done to intervene. Employing multiple theoretical models, qualitative and quantitative data sources, law enforcement records, and insights across disciplines, leading scholars review causes and correlates, the roles of family and peers; psychological and legal issues, policy changes resulting in more arrests of young women; and evidence-based prevention and intervention strategies.Each chapter covers its subject in depth, providing theory, findings, and future directions. "