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"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi slow fashion consumption. Sampel dari penelitian ini merupakan generasi Z di Jabodetabek. Terdapat sebanyak 228 responden yang diperoleh dengan menggunakan metode purposive sampling. Penelitian ini menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM) untuk menganalisis pengaruh dari theory of planned behavior, ethical considerations, dan conscious consumption intention terhadap slow fashion consumption. Hasil dari penelitian ini menunjukkan bahwa hanya ethical considerations dan conscious consumption intention yang memengaruhi slow fashion consumption. Namun, pro-environmental attitude, subjective norms, dan ethical considerations memengaruhi conscious consumption intention. Penelitian ini juga menunjukkan bahwa subjective norms memengaruhi pro-environmental attitude. Hasil penelitian ini dapat menjadi referensi bagi pelaku usaha di industri fashion untuk memprioritaskan aspek ethicality dalam proses produksinya dan menargetkan konsumen yang conscious. Penelitian berikutnya dapat menambahkan pertanyaan penyaring pada instrumen penelitian terkait apakah responden pernah membeli pakaian dari brand slow fashion untuk menghindari outcome bias.

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This study aims to investigate the factors influencing slow fashion consumption. The samples used in this study includes generation Z in Jabodetabek. There were 228 respondents obtained using purposive sampling method. This study uses Partial Least Square Structural Equation Modelling (PLS-SEM) to analyze the effect of theory of planned behavior, ethical considerations, and conscious consumption intention on slow fashion consumption. The results of this study show that only ethical considerations and conscious consumption intention that affect slow fashion consumption. However, pro-environmental attitude, subjective norms, and ethical considerations affect conscious consumption intention. This study also show that subjective norms affect pro-environmental attitude. The results of this study can be used as a reference for business in fashion industry to prioritize ethicality aspects in the production process and targeting conscious consumers. Future research can add a screening question about whether the respondent has purchased clothes from slow fashion brand in order to avoid outcome bias."

"Dalam konteks esport, diperlukan keterlibatan pemain videogame esport mulai dari keterlibatan kognitif, keterlibatan afektif, dan keterlibatan perilaku dibutuhkan untuk mendorong consumption behaviour pada para pemain videogame esport itu sendiri; community engagement, coproduction, new player recruitment, dan word of mouth. Desain penelitian yang digunakan pada penelitian ini adalah cross-sectional dengan metode purposive sampling. Penelitian ini menganalisis 219 responden dengan rentang usia 17-25 tahun yang telah bermain videogame esport lebih dari satu tahun dan bermain videogame esport selama lebih dari 4 jam selama satu minggu. Metode pengumpulan data yang digunakan adalah survei online dan data yang didapat diolah dengan teknik Partial Least Squares – Structural Equation Modelling (PLS-SEM). Hasil dari olahan data menunjukkan bahwa Affective Engagement dan Behavioral Engagement memiliki pengaruh positif terhadap seluruh dimensi consumption behaviour. Namun, cognitive engagement hanya memiliki pengaruh positif terhadap word of mouth.

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In the context of esports, the engagement of esports videogame players, starting from cognitive engagement, affective engagement, and behavioral engagement is needed to encourage consumption behavior in esports videogame players themselves; community engagement, coproduction, new player recruitment, and word of mouth. The research design used in this study was cross-sectional with purposive sampling method. This study analyzed 219 respondents with an age range of 17-25 years who had played esports videogames for more than one year and played esports videogames for more than 4 hours for one week. The data collection method used is an online survey and the data obtained is processed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique. The results of the processed data show that Affective Engagement and Behavioral Engagement have a positive influence on all dimensions of consumption behavior. However, cognitive engagement only has a positive effect on word of mouth."

"Penelitian ini bertujuan untuk menjelaskan perilaku konsumsi di kalangan generasi Z melalui live shopping Shopee pada pembelian skincare, saat ini masyarakat melakukan konsumsi barang karena keinginan (desire) alih-alih kebutuhan (needs). Studi-studi terdahulu menemukan bahwa hadirnya Shopee sebagai platform belanja online meningkatkan minat beli konsumen dan terjebak dalam gaya hidup konsumtif. Studi terdahulu membahas bagaimana konsumen Shopee membeli produk yang sedang tren atau viral, termasuk skincare. Namun, studi-studi terdahulu belum membahas peran live shopping Shopee sebagai media belanja online mendorong perilaku konsumsi barang karena keinginan (desire) alih-alih kebutuhan (needs). Melalui konsep needs vs desire mengenai perilaku konsumsi masyarakat dari Zygmunt Bauman, studi ini berargumen bahwa hadirnya fitur live shopping di e-commerce Shopee mengkondisikan pergeseran pola perilaku konsumsi masyarakat yang sebelumnya untuk memenuhi keinginan, kini berganti menjadi memenuhi hasrat, emosional, bahkan untuk identitas diri. Untuk melakukan penelitian ini, peneliti menggunakan metode penelitian kualitatif dan melakukan pengumpulan data dengan metode in-depth interview terhadap generasi Z dengan rentang usia 19 - 23 tahun. Pengumpulan data juga dilakukan dengan metode observasi digital dan studi literatur. Hasil temuan penelitian ini menyatakan terdapat pergeseran aktivitas konsumsi masyarakat yang sebelumnya dilakukan untuk memenuhi kebutuhan, kini menjadi untuk memuaskan emosionalnya. Hal ini disebabkan oleh beberapa faktor yang terdapat dalam live shopping Shopee yaitu tergiur dengan produk viral, terdapat harga murah, bundling produk, voucher, hingga praktisnya pembayaran, membuat keinginan informan untuk berbelanja meningkat. Masyarakat juga merasa tidak puas dan ingin mencoba produk skincare dengan jenis dan brand yang berbeda. Pembelian skincare dengan fitur live shopping kemudian membuat konsumen merasa seperti melakukan berbelanja langsung ke Offline Store. Hal ini menunjukkan pembelian produk skincare untuk memenuhi keinginan (desire), bukan kebutuhan (needs) dan akhirnya terjerat dalam gaya hidup yang konsumtif.

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This research aims to explain consumption behavior among generation Z through live shopping Shopee when purchasing skincare. Currently, people consume goods because they want rather than need. Previous studies have found that the presence of Shopee as an online shopping platform increases consumers' buying interest and makes them trapped in a consumerist lifestyle. Previous studies discussed how Shopee consumers buy products that are trending or viral, including skincare. However, previous studies have not discussed the role of Shopee live shopping as an online shopping medium that encourages goods consumption behavior out of desire rather than need. Using the need vs desire concept regarding people's consumption behavior from Zygmunt Bauman, this study argues that the presence of the live shopping feature in Shopee e-commerce has conditioned a shift in people's consumption behavior patterns which were previously to fulfill desires, now have changed to fulfilling desires, emotions, even for self-identity. To conduct this research, researchers used qualitative research methods and collected data using in-depth interviews with generation Z with an age range of 19 - 23 years. Data collection was also carried out using digital observation methods and literature studies. The findings of this research state that there is a shift in people's consumption activities, which were previously carried out to fulfill their needs, now to satisfy their emotions. This is caused by several factors in Shopee live shopping, namely being tempted by viral products, low prices, product bundling, vouchers, and the convenience of payments, making the informant's desire to shop increase. People also feel dissatisfied and want to try skincare products with different types and brands. Purchasing skincare with the live shopping feature then makes consumers feel like they are shopping directly at an offline store. This shows that purchasing skincare products is to fulfill desires, not needs and ultimately becomes entangled in a consumptive lifestyle."

"Masa awal pandemi covid-19 di Indonesia merupakan periode yang paling mengubah perilaku masyarakat, salah satunya perilaku konsumsi, panic buying. Perilaku panic buying yang sempat menggemparkan dunia menimbulkan pertanyaan mengenai kebenarannya, khususnya di DKI Jakarta. Penelitian ini ingin menganalisis bagaimana kondisi panic buying yang terjadi di DKI Jakarta yang dianalisis menggunakan data penjualan supermarket yang dibagi menjadi 11 kategori produk, serta menganalisis faktor-faktor yang dapat mempengaruhi perilaku panic buying seperti adanya perbedaan karakteristik supermarket dan karakteristik wilayah/masyarakat. Dengan menggunakan data cross section pada tingkat analisis kecamatan pada tahun 2020 menggunakan metode analisis statistik deskriptif dan ordered logit model ditemukan bahwa panic buying terjadi pada bulan pertama terjadinya pandemi covid-19 di DKI Jakarta. Produk yang menjadi sasaran panic buying adalah produk seafood, meat, health & beauty, fruit & veggie, food, DIY, dairy frozen, dan cleaning. Ditemukan pula pada penelitian ini bahwa perbedaan karakteristik supermarket dan wilayah/masyarakat memberikan dampak yang signifikan terhadap panic buying.

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The early stage of Covid-19 pandemic in Indonesia changes people's behavior, including one of the consumption behavior, which is panic buying. This behavior that once shocked the world then raises questions about its validity, especially in DKI Jakarta. This study aims to analyze whether panic buying behavior occurs in DKI Jakarta, using supermarket sales which is divided into 11 product categories, as well as analyzing factors that can influence panic buying behavior such as differences in the characteristics of supermarkets and characteristics of region/society. By using cross sectional data at the sub-district level in 2020 with descriptive analysis method and ordered logit model, it was found that panic buying occurred in the first month of pandemic in DKI Jakarta. The products targeted for panic buying are seafood, meat, health & beauty, fruit & veggie, food, DIY, dairy frozen, and cleaning. It was also found in this study that differences in the characteristics of supermarkets and region/society had a significant impact on panic buying."

"Konsumsi ikan berkelanjutan merupakan salah satu program pemerintah yang sedang gencar dilaksanakan untuk menanggulangi gizi buruk di masyrakat, meningkatkan kesehatan dan mensejahterakan masyarakat. Penelitian ini bertujuan untuk menguji dan melakukan analisis faktor-faktor anteseden yang mempengaruhi intensi konsumen untuk konsumsi ikan berkelanjutan, melalui perspektif model Theory of Planned Behavior (TPB) dan peranan kepercayaan diri konsumen. Analisis dilakukan dengan menggunakan Analisis Regresi Stepwise untuk menguji kekuatan lima hipotesis dari hubungan variabel dalam model. Responden yang dipilih melalui purposive sampling adalah 200 orang ibu-ibu yang hobi dan secara rutin mengkonsumsi ikan. Hasil penelitian menunjukkan bahwa sikap dan persepsi efektivitas konsumen berdampak langsung dan berpengaruh positif terhadap intensi untuk konsumsi ikan berkelanjutan. Kepercayaan hanya mempengaruhi attitude terhadap intensi konsumen. Sedangkan persepsi ketersediaan dan norma subjektif tidak berpengaruh secara signifikan terhadap intensi untuk konsumsi ikan berkelanjutan.

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Sustainable fish consumption is one of the government programs that are being intensively implemented to overcome malnutrition in society, improve health and public welfare. This study aims to examine and analyze the antecedent factors that influence consumer intentions to increase fish consumption, through the perspective of Theory of Planned Behavior model (TPB) and the role of consumer confidence. The analysis was performed by using Stepwise Regression Analysis to test the strength of five hypotheses of the variable relationship in the model. Respondents selected through purposive sampling are 200 mothers who hobbies and regularly consume fish. The results showed that attitude and perceived consumers effectiveness have a direct impact and positif influence towards intention to sustainable fish consumption. Confidence only affects attitudes toward consumer intentions. While perceived availability and subjective norms do not significantly influence the intention to sustainable fish consumption."

"Tesis ini mengkaji praktik konsumsi budaya fesyen serta pemaknaan terhadap konten TikTok pada fenomena Citayam Fashion Week. Para sarjana mengkaji konsumsi budaya sebagai faktor yang melahirkan hierarki kelas sosial berbasis modal budaya atau selera, termasuk konsumsi budaya fesyen. Hierarki pada praktik konsumsi budaya fesyen menempatkan kelas pekerja pada posisi inferior secara artistik dibandingkan dengan kelas elite. Selera fesyen kelas pekerja dianggap bersifat terbatas secara ekonomi dan mereka hanya meniru selera kelas dominan. Anggapan ini membuat apropriasi budaya fesyen kelas pekerja dianggap sebagai sesuai yang asing dan subordinat. Tesis ini meneliti tren fenomena Citayam Fashion Week yang populer melalui media sosial TikTok. Partisipan Citayam Fashion Week yang diteliti dalam tesis ini berasal dari kalangan kelas pekerja. Untuk itu, studi ini menganalisis praktik konsumsi budaya fesyen partisipan Citayam Fashion Week serta bagaimana pemaknaan mereka terhadap tren konten TikTok guna memahami fenomena dari sisi internal partisipan. Studi ini menunjukkan partisipan Citayam Fashion Week mengonsumsi budaya fesyen dengan cara yang spesifik, yakni dengan konsumsi aktif yang mengeksplorasi mode fesyen, konsumsi pragmatis, dan konsumsi pasif. Sementara itu, partisipan juga memiliki posisi pemaknaan yang khusus terhadap konten TikTok. Dari hasil temuan, penelitian menyimpulkan adanya hierarki sosial pada fenomena Citayam Fashion Week melalui praktik konsumsi budaya fesyen dan tren konten TikTok. Apropriasi fesyen partisipan Citayam Fashion Week diperlakukan sebagai suatu hal yang abnormal dan representasi serta identitas mereka ditentukan oleh kelompok dominan. Temuan ini menunjukkan konsumsi budaya fesyen dan tren konten TikTok tentang Citayam Fashion Week melanggengkan kendali posisi kelas dan ekonomi oleh kelompok dominan.

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This thesis examines the consumption practices of fashion culture and the meaning of TikTok content in the Citayam Fashion Week phenomenon. Scholars have studied cultural consumption as a factor that creates social class hierarchies based on cultural capital or tastes, including the consumption of fashion culture. Hierarchy in the practice of cultural consumption of fashion places the working class in an artistically inferior position compared to the elite class. The fashion tastes of the working class are considered to be economically limited and they primarily imitate the tastes of the dominant class. This assumption considers the cultural appropriation of working-class fashion as foreign and subordinate. Following this assumption, this thesis studies the the trend of the Citayam Fashion Week phenomenon which is popular through social media TikTok. It researches Citayam Fashion Week participants who come from the working class. For this reason, this study analyzes the consumption practices of Citayam Fashion Week participants' fashion culture and how they interpret the trend of TikTok content in order to understand the phenomenon from the participants’s side. This study shows that Citayam Fashion Week participants consume fashion culture in distinctive ways, namely by exploring fashion, pragmatic consumption, and passive consumption. Meanwhile, participants also have specific interpretations of TikTok content. From the findings, the study concluded that there is a social hierarchy in the Citayam Fashion Week phenomenon through the practice of consuming fashion culture and TikTok content trends. The fashion appropriation of Citayam Fashion Week participants is treated as something foreign and their representation and identity are determined by the dominant group. These findings show that consumption of fashion culture and TikTok content trends regarding Citayam Fashion Week perpetuate control of the class and economic positions by the dominant group."

"Education Consultant is a service business operations that can not be seperated from the need for effective marketing commumnications is expected to touch consumers and to stay connected with services that are intagible products. The success of the communication strategy refers to the values embodied in consumption value. Value products such covers functional values, social value, conditional value and epistemic value.Authors in this study wanted to know the forms of communication that have been run by tutoring in the area of Depok and determine the relationship between the consumption values that is owned by a decision selecting education consultant.Result of this study show that consumers education consultant SG,NF and GO have a basic consideration choosing a value based education consultant is emotional value and conditional value. Both values are positively related to the decision to choose education consultant. More consumers see that the emotional value that refers to a special feeling and also the conditional value refers to the situational factors at the time of election education consultant."