Hasil Pencarian  ::  Simpan CSV :: Kembali

"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan dokter di Indonesia dalam meresepkan obat yang mengandung bahan halal. Hal ini penting mengingat mayoritas populasi Indonesia beragama Islam, di mana konsumsi produk halal menjadi salah satu aspek penting dalam kehidupan sehari-hari, termasuk dalam bidang kesehatan. Penelitian lain telah banyak berfokus pada sisi konsumen atau pasien, namun sedikit sekali yang mengkaji penelitian dari perspektif dokter dalam konteks farmasi. Studi ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 286 dokter, baik dokter umum, dokter spesialis, dokter subspesialis, maupun doktor dari 20 provinsi di Indonesia. Pengumpulan data dilakukan melalui kuesioner yang dirancang berdasarkan kombinasi antara Teori KAP (Knowledge, Attitude, Practice) dan TPB (Theory of Planned Behavior), dengan menambahkan variabel religiusitas, faktor produk, faktor pasien, persepsi, dan perilaku. Hasil penelitian menunjukkan bahwa bahwa sikap, faktor produk, persepsi, dan norma subjektif berpengaruh signifikan terhadap intensi seorang dokter dalam meresepkan obat halal. Hal ini ditemukan serupa pada 3 model, baik model KAP, TPB, maupun teori gabungan antara KAP & TPB. Namun, faktor pasien dan kontrol perilaku yang dirasakan ternyata tidak berpengaruh terhadap intensi dokter dalam meresepkan obat halal pada teori gabungan dan TPB. Teori KAP dan TPB sendiri dinyatakan memperkuat teori gabungan antara Teori KAP dan TPB dalam uji analisisnya karena hasil dari ketiga model telah sama. Penelitian ini menyimpulkan bahwa terdapat keinginan yang kuat dari para dokter untuk meresepkan obat yang mengandung bahan halal, terutama ketika mereka memahami pentingnya aspek halal bagi pasien mereka, namun belum terealisasi dengan baik dikarenakan adanya keterbatasan pada ketersediaan obat halal. Rekomendasi dari penelitian ini adalah perlunya peningkatan edukasi dan sosialisasi mengenai obat halal di kalangan tenaga medis, serta penyediaan informasi yang memadai tentang ketersediaan obat halal di pasaran. Hal ini diharapkan dapat mendukung keputusan klinis yang lebih sesuai dengan kebutuhan dan kepercayaan pasien, serta mendorong industri farmasi untuk lebih aktif dalam memproduksi obat-obatan yang memenuhi standar halal.

---

This study aims to analyze the factors that affect doctors' decisions in Indonesia in prescribing drugs containing halal ingredients. This is important considering that the majority of Indonesia's population is Muslim, where the consumption of halal products is one of the important aspects of daily life, including in the health sector. Other studies have focused heavily on the consumer or patient side, but very few have examined research from a physician's perspective in the pharmaceutical context. This study uses a quantitative approach with a survey method involving 286 doctors, both general practitioners, specialist doctors, subspecialist doctors, and doctors from 20 provinces in Indonesia. Data collection was carried out through a questionnaire designed based on a combination of KAP (Knowledge, Attitude, Practice) and TPB (Theory of Planned Behavior) Theory, by adding variables of religiosity, product related factors, patient related factors, perception, and behavior. The results of the study show that attitudes, product factors, perceptions, and subjective norms have a significant effect on a doctor's intention in prescribing halal drugs. This was found to be similar in 3 models, both the KAP and TPB models, as well as the combined theory between KAP & TPB. However, the patient factor and perceived behavior control did not affect the doctor's intention in prescribing halal drugs on the combined theory and TPB. The KAP and TPB theories themselves are stated to strengthen the combined theory between the KAP and TPB Theories in their analysis tests because the results of the three models are the same. This study concludes that there is a strong desire from doctors to prescribe drugs containing halal ingredients, especially when they understand the importance of halal aspects for their patients, but it has not been well realized due to the limitations of the availability of halal drugs. The recommendations of this study are the need to increase education and socialization about halal drugs among medical personnel, as well as the provision of adequate information about the availability of halal drugs on the market. This is expected to support clinical decisions that are more in line with patient needs and beliefs, as well as encourage the pharmaceutical industry to be more active in producing medicines that meet halal standards."

"Penggunaan produk skincare saat ini mulai banyak diminati kaum generasi Z, baik laki-laki maupun Perempuan. Sebagai seorang muslim, penggunaan skincare harus jelas kehalalannya dan keamanannya. Sehingga produk skincare berlabel halal menjadi sebuah solusi untuk para muslim dalam menggunakan produk skincare. Penelitian ini bertujuan ingin mengetahui sebuah pengaruh dari literasi halal, ingredients terhadap produk skincare dan kesadaran halal terhadap niat beli produk skincare berlabel halal, studi pada generasi Z di Indonesia. Selain itu, penelitian ini ingin meneliti Tingkat kemampuan literasi halal generasi Z di Indonesia melalui tes soal literasi halal. Penelitian mendapatkan 141 responden, baik laki-laki dan perempuan dari generasi Z (lahir tahun 1997-2012) di Indonesia. Penelitian ini merupakan kuantitatif. Berdasarkan analisis instrument data didapatkan bahwa kuesioner peneltiian ini bersifat valid dan reliabel. Berdasarkan uji asumsi kalsik, penelitian ini bersifat normal, tidak multikolinearitas dan tidak heteroskedastisitas. Hasil analisis data menggunakan regresi linear berganda. Berdasarkan uji hipotesis, bahwa variable X1 (literasi halal), X2 (ingredients) dan X3 (kesadaran halal) generasi z di Indonesia berpengaruh secara simultan terhadap variable Y (niat beli produk skincare berlabel halal) sebesar 51 %, sedangkan 49% dipengaruhi oleh variable lainnya. Secara parsial, variable X2 dan X3 berpengaruh terhadap variable Y. Adapun variable X1 tidak berpengaruh secara parsial terhadap variabel Y. Kemudian berdasarkan soal tes literasi halal menunjukan bahwa Tingkat literasi halal generasi z di Indonesia berkategori baik atau tinggi dengan nilai 73,9%. Hasil penelitian ini memberikan kontribusi terhadap para stakeholder industri halal; Pemerintah, BPJPH, Kemendikbud, Kemenag, Pendidik, Influencer dan lainnya berupa bahan evaluasi dan informasi terkait tingkat literasi halal, pengetahuan ingredients skincare dan kesadaran halal yang dimiliki generasi z di Indonesia dengan meningkatkan edukasi halal dan ingredients skincare yang menjadi titik kritis halal.

---

The use of skincare products is now becoming increasingly popular with Generation Z, both men and women. However, as a Muslim, the use of skincare must be clearly halal and safe. So that skincare products labeled halal become a solution for Muslims when using skincare products. This research aims to find out the influence of halal literacy, ingredients in skincare products and halal awareness on the intention to purchase skincare products labeled halal, a study on generation Z in Indonesia. Apart from that, this research wants to examine the level of halal literacy abilities of Generation Z in Indonesia through a halal literacy test. The research obtained 141 respondents, both men and women from generation Z (born 1997- 2012) in Indonesia. This research is quantitative. Based on instrument data analysis, it was found that this research questionnaire was valid and reliable. Based on the classical assumption test, this research is normal, not multicollinearity and not heteroscedastic. Results of data analysis using multiple linear regression. Based on hypothesis testing, variables X1 (halal literacy), X2 (ingredients) and other. Partially, variables X2 and X3 influence variable Y. The variable X1 has no partial effect on the variable Y. Then, based on the halal literacy test questions, it shows that the halal literacy level of Generation Z in Indonesia is in the good or high category with a score of 73.9%. The results of this research contribute to halal industry stakeholders; The government, BPJPH, Ministry of Education and Culture, Ministry of Religion, Educators, Influencers and others in the form of evaluation materials and information regarding the level of halal literacy, knowledge of skincare ingredients and halal awareness of generation z in Indonesia by increasing halal education and skincare ingredients which are the critical points for halal."

"ABSTRAKPenelitian ini membahas menggenai faktor-faktor Halal Awarenesss, Persepsi Pribadi dan Sosial, Pemasaran Halal, Sertifikat Halal, Kepercayaan Religius, Pengetahuan yang mempengaruhi intensi pembelian produk Halal pada rentang usia 17 hingga 30 tahun. Metode penelitian ini menggunakan teknik kuantitatif dengan alat ukur kuisioner. Hasil data primer diolah menggunakan metode SEM-PLS. Temuan hasil dari penelitian menunjukan Faktor-faktor yang ada mempengaruhi intensi pembelian sebesar 72,6 persen. Dari enam variabel yang ada tiga variabel tidak signifikan mempengaruhi intensi pembelian.

---

ABSTRACTThis study discusses the factors Halal Awarenesss, Personal and Social Perceptions, Halal Marketing, Halal Certificates, Religious Faith, Knowledge that affect the intention of purchasing Halal products at the age of 17 to 30 years. This research method using quantitative technique with questionnaire measuring instrument. The result of primary data is processed using SEM PLS method. Findings of research results 3 factors are significantly affecting intention to purchase halal product."

"Penelitian ini memiliki tujuan untuk mengetahui pengaruh personal intrinsic religiosity dan halal product knowledge millenial Muslim Indonesia terhadap intensi pembelian produk makanan halal. Data responden yang digunakan dalam penilitian sebanyak 710 responden millenial Muslim Indonesia. Analisis Structural Equation Modelling (SEM) dengan bantuan software LISREL 8.8 digunakan untuk mengevaluasi hubungan hipotesis antar variabel yang ada dalam penelitian ini. Hasil penelitian ini menemukan bahwa terdapat pengaruh personal intrinsic religiosity (PIR) terhadap halal product awareness (HPA), halal product knowledge (HPK) terhadap halal product awareness (HPA), personal intrinsic religiosity (PIR) terhadap halal purchase intention (HPI), halal product knowledge (HPK) terhadap halal purchase intention (HPI), serta halal product awareness (HPA) terhadap halal purchase intention (HPI). Penelitian ini juga menemukan peran mediasi parsial HPA pada pengaruh PIR terhadap HPI, dan  peran mediasi parsial HPA pada pengaruh HPK terhadap HPI.

---

This study aims to determine the influence of personal intrinsic religiosity and halal product knowledge Indonesian Muslim millenial on halal food product purchase intention. Data used in this study were 710 data from Indonesian Muslim millennials respondents. Structural Equation Modelling (SEM) analysis with LISREL 8.8 software was used to evaluate the hypothesized relationships between variables in this study. The study results found that there was 13.008px13.008px; personal intrinsic religiosity (PIR) 13.008px;-size: 13.008px;"halal product awareness (HPA), halal product knowledge (HPK) towards halal product awareness (HPA), personal intrinsic religiosity (PIR) towards halal purchase intention (HPI), halal product knowledge (HPK) towards halal purchase intention (HPI), and halal product awareness (HPA) towards halal purchase intention (HPI).  This study also found that there is parcial mediation of HPA in the influence PIR towards HPI, and parcial mediation of HPA in the influence HPK towards HPI."

"Sebagai negara dengan mayoritas penduduknya menganut agama Islam dan menjadi negara dengan penduduk muslim terbanyak di dunia, sangat menarik dan penting untuk melakukan penelitian terkait praktik halal di Indonesia. Sejalan dengan hal tersebut, dengan menggunakan pendekatan kuantitatif dan desain penelitian deskriptif yang mengumpulkan 346 responden berkewarganegaraan Indonesia yang berdomisili di Indonesia, beragama Islam, berusia antara 18 hinggga 65 tahun, dan pernah mengonsumsi makanan bersertifikat halal, penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi intensi pembelian produk makanan halal konsumen muslim Indonesia, yakni halal marketing, religious belief, halal awareness, halal logo certification, personal societal perception, dan product ingredients. Penelitian ini juga menganalisis pengaruh dari religious belief dan halal logo certification terhadap halal awareness, serta mencari tahu bagaimana peran mediasi dari halal awareness terhadap pengaruh tidak langsung dari religious belief dan halal logo certification terhadap halal purchase intention. Dengan menggunakan metode Partial Least Square - Structural Equation Modelling (PLS-SEM) melalui software SmartPLS 4, penelitian ini menemukan bahwa halal marketing, halal awareness, personal societal perception, dan product ingredients berpengaruh positif terhadap halal purchase intention. Selain itu, halal logo certification juga memiliki pengaruh yang positif dan signifikan baik terhadap halal awareness maupun halal purchase intention. Di sisi lain, penelitian ini menemukan bahwa religious belief tidak berpengaruh secara signifikan terhadap halal awareness dan halal purchase intention. Dengan segala keterbatasan penelitian yang ada, hasil dari penelitian ini dapat dimanfaatkan oleh pemerintah, Majelis Ulama Indonesia (MUI), Badan Penyelenggara Jaminan Produk Halal (BPJPH) dalam bersinergi guna membangun halal awareness konsumen Muslim Indonesia. Pelaku usaha, khususnya para produsen makanan halal dapat memanfaatkan hasil penelitian untuk meningkatkan penjualan produk makanan halal mereka.

---

As a country with the majority of its population adhering to Islam and being the country with the largest Muslim population in the world, it is very interesting and important to conduct research related to halal practices in Indonesia. In line with this, using a quantitative approach and a descriptive research design that collected 346 respondents who are Indonesian citizens who live in Indonesia, are Muslim, aged between 18 to 65 years, and have consumed halal-certified food, this study aims to analyze the factors that affect the intention to purchase halal food products for Indonesian Muslim consumers, namely halal marketing, religious belief, halal awareness, halal logo certification, personal societal perception, and product ingredients. This study also analyzes the influence of religious belief and halal logo certification on halal awareness, and finds out the mediating role of halal awareness on the indirect effect of religious belief and halal logo certification on halal purchase intention. Using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software, this study found that halal marketing, halal awareness, personal societal perception, and product ingredients have a positive effect on halal purchase intention. In addition, halal logo certification also has a positive and significant impact on both halal awareness and halal purchase intention. On the other hand, this study found that religious belief did not have a significant effect on halal awareness and halal purchase intention. With all the limitations of existing research, the results of this research can be utilized by the government, “Majelis Ulama Indonesia”(MUI), “Badan Penyelenggara Jaminan Produk Halal” (BPJPH) in synergy to build halal awareness for Indonesian Muslim consumers. Business actors, especially halal food producers, can take advantage of research results to increase sales of their halal food products."

"Pariwisata halal di Indonesia semakin berkembang setelah pelonggaran aturan lockdown dan pembatasan perjalanan. Pengembangan pariwisata berkelanjutan juga menjadi penting, mengingat meningkatnya kesadaran akan keberlanjutan (sustainability). Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi untuk mengunjungi green halal tourism pada masyarakat muslim di Indonesia. Penelitian ini menggunakan kerangka Theory of Planned Behavior (TPB) dengan tambahan beberapa variabel, yaitu religiosity, travel motivation dan moral reflectiveness. Penelitian kuantitatif ini dianalisis dengan Partial Least Square–Structural Equation Modeling (PLS-SEM). Data dikumpulkan dari 310 responden muslim di Indonesia menggunakan metode non-probability sampling. Kuesioner survei disebarkan secara daring melalui WhatsApp, Line, Instagram, dan Twitter (X). Hasil penelitian menunjukkan bahwa attitude, subjective norm, perceived behavioral control, religiosity, dan destination trust memiliki pengaruh positif langsung terhadap intention to visit. Halal awareness, destination image, travel motivation, dan moral reflectiveness tidak secara langsung memengaruhi intensi tersebut. Travel motivation, moral reflectiveness, dan religiosity berpengaruh positif terhadap attitude. Religiosity juga berpengaruh positif terhadap halal awareness. Religiosity dan travel motivation memengaruhi destination image, yang kemudian memengaruhi intention to visit setelah dimediasi oleh destination trust. Hasil penelitian ini diharapkan dapat bermanfaat bagi praktisi dan industri pariwisata dalam mengembangkan strategi serta memperluas literatur terkait green halal tourism.

---

Halal tourism in Indonesia is growing rapidly after lifting the lockdown regulations and travel restrictions. The development of sustainable tourism has also become crucial due to rising awareness of sustainability. This research aims to identify factors influencing the intention to visit green halal tourism among Indonesian muslims. This research uses the Theory of Planned Behavior (TPB) with added variables such as religiosity, travel motivation, and moral reflectiveness. This quantitative research was analyzed with Partial Least Square–Structural Equation Modeling (PLS-SEM). Data was collected from 310 muslim respondents in Indonesia through non-probability sampling. The survey questionnaire was distributed online via WhatsApp, Line, Instagram, and Twitter (X). The results show that attitude, subjective norm, perceived behavioral control, religiosity, and destination trust positively influence the intention to visit. Halal awareness, destination image, travel motivation, and moral reflectiveness do not directly affect this intention. Travel motivation, moral reflectiveness, and religiosity positively impact attitude. Religiosity also positively affects halal awareness. Religiosity and travel motivation influence destination image, which then affects the intention to visit, after mediated by destination trust. These results are expected to be useful for practitioners and the tourism industry in developing strategies and expanding the literature on green halal tourism."

"Dalam dekade terakhir kunjungan wisatawan muslim mengalami peningkatan yang drastis. Skripsi ini membahas tentang factor-faktor yang menyebabkan intensi berkunjung wisatawan muslim Indonesia dengan menggunakan variabel-variabel yang dibuat berdasarkan theory of planned behavior yaitu Attitude, Subjective Norm dan Perceived Behavioral Control, juga disertai variabel lain yaitu City Branding dan Halal Branding. Penelitian ini mengunakan pendekatan kuantitatif dengan menggunakan kuesioner sebagai media pengumpulan datanya. Hasil dari penelitian ini membuktikan bahwa secara signifikan city branding dan halal branding mempengaruhi intensi berkunjung secara tidak langsung yaitu melalui attitude individu; serta halal branding hanya signifikan pengaruhnya terhadap intensi mengunjungi saat termediasi oleh attitude individu.

---

In the last decade the total of muslim travelers going on travel had drastically increased. In this study will be talking about factors that causing visiting intention's Indonesian muslim travellers using variables from theory of planned behaviour, which are Attitude, Subjective Norm and Perceived Behavioral Control, and also other variables which are City Branding and Halal Branding. This study is using quantitative approach using questioner as the data collecting media. The result of the research which include that significantly city branding and halal branding affecting visiting intention indirectly by individual attitude; and halal branding only significantly influence toward visiting intention after mediation of individual attitude."

"Indonesia merupakan salah satu negara dengan populasi Muslim terbesar di dunia. Hal itu membuat industri makanan di Indonesia terus berkembang. Hal ini tidak terlepas dari kesadaran masyarakat tentang pentingnya sertifikasi makanan halal. Pertumbuhan produsen frozen food bersertifikat halal dapat meningkatkan persaingan, sehingga produsen perlu mempertimbangkan faktor-faktor apa yang memengaruhi intensi pembelian frozen food bersertifikat halal. Penelitian ini bertujuan untuk mengetahui apakah faktor-faktor halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, dan halal marketing memengaruhi intensi pembelian terhadap frozen food halal di Indonesia. Data dalam penelitian ini diperoleh dari penyebaran kuesioner kepada konsumen frozen food bersertifikat halal dalam rentang waktu 6 bulan terakhir. Data ini diproses menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa halal awareness, attitude, perceived behavioral control, halal certification, dan halal marketing signifikan memengaruhi purchase intention pada frozen food bersertifikat halal di Indonesia.

---

Indonesia is one of the countries with the largest Muslim population in the world. This makes the food industry in Indonesia continue to grow, as it can not be separated from the public awareness of the importance of halal food certification. As the producers of halal certified frozen food keep growing, it can increase competition, so the producers need to consider what factors that might influence the intention to purchase halal-certified frozen food. This study aims to determine whether factors (halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, and halal marketing) influence purchase intentions of halal frozen food in Indonesia. The data in this study were obtained from distributing questionnaires to halal certified frozen food consumers in the last 6 months. This data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that halal awareness, attitude, perceived behavioral control, halal certification, and halal marketing significantly affect purchase intention of halal certified frozen food in Indonesia."

"ABSTRAKPerkembangan tren restoran Jepang merupakan hal penting dan perlu disoroti konsumen Indonesia yang merupakan negara dengan mayoritas penduduk muslim. Hal ini dikarenakan terdapat isu-isu seputar tidak halalnya makanan Jepang. Isu-isu terkait tidak halalnya makanan Jepang meliputi isu tentang proses penyembelihan hewan ternak dan penggunaan bumbu-bumbu masakan Jepang yang mengandung sake dan mirin. Penelitian ini membahas faktor-faktor (halal awareness, religious belief, knowledge, attitude, subjective norm, perceived behavioral control, halal certification, dan marketing of halal food) yang memengaruhi intensi pembelian terhadap restoran Jepang bersertifikat halal di Indonesia. Hasil penelitian menunjukkan bahwa religious belief, subjective norm, dan perceived behavioral control signifikan memengaruhi attitude terhadap restoran Jepang bersertifikat halal di Indonesia. Dari ketiga variabel yang memiliki pengaruh ke variabel attitude, variabel religious belief adalah variabel dengan pengaruh paling besar yaitu sekitar 55,5. Kemudian halal awareness, attitude, subjective norm, halal certification dan marketing of halal food signifikan memengaruhi purchase intention pada restoran Jepang bersertifikat halal di Indonesia. Dari lima variabel yang memiliki pengaruh ke variable purchase intention, variable attitude adalah variabel yang memiliki pengaruh paling besar yaitu sekitar 32,1.

---

ABSTRACTThe emergence of Japanese restaurants in Indonesia is a phenomenon that should be highlighted by Indonesian consumer. Since Indonesia is a muslim majority country, issues regarding Japanese restaurants questionable halalness must be taken seriously. The non-halal issues of Japanese food include the slaughtering process and the seasonings used that may contain sake and mirin. This study refers to previous research about factors affecting purchse intention on halal products in Pakistan. This study discusses the factors (halal awareness, religious belief, knowledge, attitude, subjective norm, perceived behavioral control, halal certification, marketing of halal food) that affect the intention of purchasing in halal Japanese restaurant in Indonesia. The results showed that religious beliefs, subjective norms, and perceived behavioral control significantly affected the attitude towards halal Japanese restaurants in Indonesia. From those three variables, religious belief has the biggest influence on attitude, which is around 55,5. Furthermore, halal awareness, attitude, subjective norms, halal certification and marketing of halal food significantly influence the purchase intention toward halal Japanese restaurants in Indonesia. From the five variables, attitude has the biggest influence on purchase intention, which is around 32,1."

"

Kosmetik halal, secara khusus skincare, merupakan salah satu produk kebutuhan sehari-hari yang banyak diminati oleh konsumen di Indonesia. Kehalalan skincare menjadi hal yang diperhatikan oleh masyarakat Indonesia karena ajaran agama serta jaminan keamanan dan kualitas ganda yang terjamin oleh pihak Majelis Ulama Indonesia. Meski demikian, studi mengenai skincare halal belum banyak dilakukan terhadap populasi umum. Penelitian ini bertujuan untuk melihat pengaruh halal awareness dan persepsi sertifikasi halal terhadap intensi konsumen generasi dalam membeli produk perawatan wajah (skincare) halal melalui e-commerce. Penelitian ini merupakan penelitian eksperimental between-group design terhadap 318 partisipan perempuan dewasa muda (18-25 tahun). Hasil penelitian menunjukkan bahwa persepsi sertifikasi halal secara signifikan mempengaruhi intensi membeli skincare halal, namun tingkat halal awareness tidak mempengaruhi intensi membeli skincare halal. Dari hasil penelitian dapat dilihat bahwa semakin tinggi persepsi sertifikasi halal maka semakin tinggi pula intensi membeli kosmetik daring. Hal ini mengimplikasikan bahwa responden menganggap sertifikasi halal penting untuk produk kosmetik dan tertarik untuk membeli kosmetik dengan sertifikasi halal, sehingga pelaku usaha perlu mendaftarkan dan memverifikasi produk kosmetik mereka agar mendapatkan sertifikasi halal.

---

Halal skincare is one of the most used products in people’s day to day life, specifically for moslem consumers that are required by their religion to consume halal and permissible products. This study aimed to investigate the effect of halal awareness and halal certification perception towards intention to purchase halal skincare through e-commerce. The study used experimental, between-subject design on 318 young adult female participants (18-25 years old). The results showed that halal certification perception significantly predicted intention to purchase halal skincare, while halal awareness doesn’t have any significant effect on intention to purchase halal skincare. From the results, this study concludes that halal certification perception scores can positively predict intention to purchase halal cosmetics through e-commerce. This implies that generation Z consumers perceive halal certification as important and have the intention to purchase cosmetics with halal certification, thus manufacturers and brands need to register their cosmetic products to obtain halal certification.

"