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"This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty."

"In the face of the recent financial crisis there is increased focus on long-term investment strategies. This is particularly true for institutional investors who manage our retirement savings. Simultaneously there is increased demand that financial assets be invested with an understanding of long-term environmental and social sustainability. Responsible investing provides a long-term sustainable investment strategy that values environmental, social and governance (ESG) factors in investment decision-making. Responsible Investing has always had a broad mandate. Put simply, it is a long-term sustainable investment strategy that seeks to reduce risk in investment portfolios through managing ESG issues in today’s corporations. The next generation of responsible investment explores this topic in an edited volume intended for those with an interest in finance and business."

"ABSTRACTIn this thesis, I examine the performances of 128 European SRI funds and 1037 European conventional funds. I also analyze whether the performances of SRI funds are related to the features of the screening process. I find evidence that only the conventional funds are able to out perform the market. Further, I show that only sustainability-themed screening strategy increases financial performance, while best in-class, exclusion and combination strategy have no impact. Last, when the criteria of SRI selection process is based on the ESG criteria, I find that its impact on funds performance is not significant.

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ABSTRAKSkripsi ini menganalisa kinerja 128 Investasi Bertanggung Jawab Sosial dan 1037 Investasi Konvensional di Eropa. Skripsi ini juga meniliti apakah proses sceening mempengaruhi kinerja dari Investasi Bertanggung Jawab Sosial. Hasil penelitian menunjukkan hanya model investasi konvensional yang mampu mengungguli pasar. Selanjutnya, hasil penilitian juga menunjukkan hanya strategi screening yang berfokus pada sustainabilitas yang mampu meningkatkan kinerja investasi. Sedangkan proses screening dengan strategi best-in-class, exclusion dan combination tidak memberikan dampak pada kinerja investasi. Hasil penelitian ini juga menunjukkan,proses seleksi Investasi Bertanggung Jawab Sosial yang di dasarkan pada kriteria ESG tidak memberikan dampak yang signifikan pada kinerja investasi"

"ABSTRAKKualitas layanan memiliki tiga elemen penting, yaitu kepuasan, kepercayaan dan komitmen. Untuk memberikan pelayanan yang berkualitas, marketing mix memiliki peran penting. Dalam penelitian ini, penulis berfokus pada strategi marketing mix yang diterapkan oleh Bank Sumsel Babel sebagai salah satu dari 26 bank daerah di Indonesia. Penelitian ini bertujuan untuk mengukur loyalitas sikap pelanggan Bank Sumsel Babel dan loyalitas perilaku masa depan dengan melihat hubungan antara relationship quality dan dimensi marketing mix untuk Perusahaan Jasa. Data dikumpulkan melalui kuesioner yang disebarluaskan kepada 280 nasabah Bank Sumsel Babel. Data kemudian diolah dan dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa semua hubungan kualitas (kepuasan, kepercayaan dan komitmen) memiliki pengaruh positif dan signifikan terhadap loyalitas sikap dan perilaku. Selanjutnya, dari semua variabel marketing mix, kualitas produk ditemukan memiliki pengaruh terbesar pada kepuasan, sedangkan variabel tempat memiliki pengaruh terbesar pada kepercayaan. Hasil penelitian ini bermanfaat sebagai masukan bagi industri perbankan dalam menilai kinerja dan membuat keputusan manajemen untuk dapat merumuskan strategi perusahaan yang tepat.

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ABSTRACTThe relationship quality of services has three important elements, namely satisfaction, trust and commitment. To provide the best quality service, the marketing mix has an important role. In this study, the authors focused on the marketing mix strategy applied by Bank Sumsel Babel as one of the 26 regional banks in Indonesia. This research aims to measure the attitudinal loyalty of customers of the Bank Sumsel Babel and future behavioural loyalty by looking at the relationship between relationship quality and dimensions of marketing mix for Services Company. The data was collected through the questionnaire that was disseminated to 280 customers of Bank Sumsel Babel. The data then processed and analysed using Structural Equation Modeling (SEM). The results of the research show that all the relationship quality (satisfaction, trust and commitment) have positive and significant influence on attitudinal and behavioural loyalty. Furthermore, from all marketing mix variables, product quality is found to have the biggest influence on satisfaction, while place has the biggest influence on trust. These results are useful as inputs for banking industry in assessing performance and making management decisions to be able to formulate the right corporate strategy."

"ABSTRAKTesis ini membahas kegiatan business coaching pada UMKM "Ini Kertas", usaha yang bergerak di bidang usaha pembuatan kerajinan tangan dari limbah kertas, berlokasi di Citayam dan Ciputat. Produk utama UMKM "Ini Kertas" adalah hiasan dinding, tas tangan, dan pigura yang terbuat dari hasil olahan limbah kertas. Permasalahan yang dihadapi UMKM "Ini Kertas" adalah belum ada pembelian berulang atau pesanan barang dalam jumlah besar sejak didirikan tahun 2015. Tujuan dari penulisan tesis ini adalah membantu menyusun strategi bauran pemasaran untuk UMKM "Ini Kertas" berdasarkan kegiatan analisis visi-misi, benchmarking, dan survei, serta memberikan saran indikator penerapan strategi bauran pemasaran yang disusun.

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ABSTRACTThis thesis discusses business coaching activities on MSME "Ini Kertas", a micro enterprise in handicrafts from waste paper located in Citayam and Ciputat. Their main products are wall decoration, hand bag, and picture frame made from recycled paper. Problem faced by the enterprise is they haven't received many order for their product since they were established in 2015. The purpose of this thesis is to formulate marketing mix strategy based on company vision and mission analysis, benchmarking, and survey, and giving the strategy performance indicator."

"Socially Responsible Marketing adalah suatu aktivitas bisnis / usaha yang dalam pelaksanaannya juga memikirkan kepentingan di luar perusahaan terkait untuk memelihara dan memperbaiki kesejahteraan / kesehatan dari konsumen maupun lingkungan sekitar. Sedangkan CSR adalah komitmen perusahaan untuk memperbaiki komunitas sekitar untuk lebih baik dengan kebebasan cara melalui praktik bisnis dan kontribusi perusahaan. Penelitian ini membahas tentang pengaruh aktivitas Socially Responsible Marketing dan CSR terkait kampanye sosial dari Pepsodent yaitu ?Senyum Sehat Senyum Pepsodent terhadap Brand Image dan Corporate Reputation dari Pepsodent dan PT. Unilever. Hasil penelitian menunjukkan bahwa kegiatan Socially Responsible Marketing mempunyai pengaruh secara positif terhadap Brand Image, namun tidak mempunyai pengaruh positif secara langsung terhadap Corporate Reputation. Sedangkan kegiatan CSR secara positif terbukti dapat mempengaruhi Brand Image suatu produk dan Corporate Reputation. Dan terakhir, Brand Image secara positif mempengaruhi Corporate Reputation. Dengan demikian terlihat bahwa aktivitas Socially Responsible Marketing tidak dapat secara langsung mempengaruhi Corporate Reputation, namun harus melalui mediasi Brand Image dari produk yang diciptakan perusahaan tersebut. Berdasarkan hasil penelitian ini, maka sebaiknya pasta gigi merek Pepsodent dan PT. Unilever itu sendiri terus melaksanakan dan meningkatkan program Socially Responsible Marketing dan CSR secara lebih terencana dan berkelanjutan sebagai wujud kepedulian dari Pepsodent dan PT. Unilever dalam meningkatkan kualitas hidup masyarakat khususnya terkait kesehatan mulut dan gigi yang lebih baik.

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Socially Responsible Marketing is a business activity which in the marketing process implementation are also thinking outside the related enterprises to maintain and improve the welfare / health to consumer and the environment around the consumer. While CSR is a corporate commitment to improving the community around for a better way through business practices and corporate contributions. This study discusses the influence of the activity of Socially Responsible Marketing and CSR on Brand Image and Corporate Reputation.

The results show that the activities of Socially Responsible Marketing has a positive effect on Brand Image, but do not have a direct positive influence on Corporate Reputation. CSR activities are proven to positively affect the Brand Image of a product and Corporate Reputation. And lastly, Brand Image positively affects the Corporate Reputation. Thus can be seen that the activity of Socially Responsible Marketing cannot be affect directly to Corporate Reputation, but through the mediation of Brand Image of the company products.

Based on these results, the company should continue to implement Socially Responsible Marketing and CSR with better planned and sustainable as a form of awareness of Pepsodent dan PT. Unilever in improving the quality of life, especially which related to oral and dental health."

""This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher."

"ABSTRACTA business can originate from a hobby. A trading card game is one those hobbiesthat has been generating profits for the manufacturers, retailers, and even thepeople that play the game. The company GA Corp is a virtual company that triesto do business on trading card game. The company wishes to do business in thesecondary market which involves buying and selling of single cards. Before thiscompany can go further and create a business plan, it must do some analysis. Thisanalysis is to identify the problems which they are currently facing or will face inthe future.The purpose of this study is to prepare and create a business plan that would beconvenient for the company to use. The preparation of the business plan starts bydoing internal and external analysis. The analysis is mostly done by primaryresearch but some are secondary research. From the analysis, the data would beput for processing a new strategy for the company. The strategy formation will beusing the Blue Ocean Strategy method because it is found to be effective in thissecondary market place. Finally, the new strategy will be translated into the newfour P?s of marketing."

"Pandemi COVID-19 yang terjadi beberapa tahun belakangan memiliki dampak besar pada perubahan gaya hidup masyarakat dan mendorong berbagai perubahan di berbagai sektor bisnis, seperti pada bisnis restoran dimana mereka harus melakukan perubahan dalam pola operasi yang mungkin belum pernah diterapkan sebelumnya. Omah Ndelik merupakan salah satunya, bisnis restoran yang menggunakan strategi tempat makan privat dengan sistem pelayanan sendiri (self-service) sehingga meminimalisir kontak dengan orang selain. Namun, strategi tempat makan privat ternyata juga telah banyak diterapkan oleh restoran lain karena kecenderungan masyarakat di era pandemi ini yang menyukai restoran dengan tempat makan privat sehingga kompetitor Omah Ndelik pun semakin meluas. Oleh karena itu, Omah Ndelik harus memiliki strategi untuk mempertahankan pelanggan yang sudah ada karena hal tersebut akan jauh lebih efektif dan efisien daripada harus mencari pelanggan baru (Sitepu, 2015). Dalam Tugas Karya Akhir ini dirancang suatu program marketing public relations untuk membantu Omah Ndelik dalam meningkatkan kepuasan pelanggan yang berujung pada peningkatan loyalitas para pelanggan terhadap Omah Ndelik. Program ini bertajuk “Plant Your Well-Being with Omah Ndelik” dengan konsep utama mengajak serta mendorong pelanggan untuk bersama memupuk kesejahteraan yang dapat berujung pada kebahagiaan melalui kegiatan yang berdampak positif bagi pelanggan setiap kali datang ke Omah Ndelik. Target khalayak dari program ini berfokus pada masyarakat kelas menengah ke atas berumur 22-40 tahun di wilayah Jakarta Selatan sebagai targer primer dan Jabodetabek sebagai target sekunder yang menyukai melakukan kegiatan bersama orang terdekat, terbuka untuk mencoba atau melakukan sesuatu yang baru, memiliki ketertarikan dengan gaya hidup sehat, serta memiliki semangat untuk mengumpulkan sesuatu. Program “Plant Your Well-Being with Omah Ndelik” akan dilaksanakan selama tiga bulan (Juli - September 2022) dengan anggaran sebesar Rp20.507.000,00 yang terdiri dari beberapa kegiatan, antara lain aktivasi alamat surel dan newsletter, penguatan konten di Instagram, kegiatan microgreen, giveaway, reward stamp, referral codes, partnership dalam rangka donasi, serta penggunaan influencer marketing. Di akhir program, akan dilakukan evaluasi input, output, dan outcome untuk mengukur keberhasilan setiap kegiatan maupun program ini secara keseluruhan terhadap tujuan program yang telah ditentukan.

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The COVID-19 pandemic that has occurred in recent years has had a major impact on changing people's lifestyles and prompted various changes in various business sectors, such as in the restaurant business where they have to make changes in operating patterns that may not have been implemented before. Omah Ndelik is one of them, a restaurant business that uses a private dining strategy with a self-service system to minimize contact with other people. However, the strategy of private dining places has also been widely applied by other restaurants due to the tendency of people in this pandemic era that prefer restaurants with private places to eat, so Omah Ndelik's competitors are also expanding. Therefore, Omah Ndelik must have a strategy to retain existing customers because it will be much more effective and efficient than having to find new customers (Sitepu, 2015). In this Final Project, a marketing public relations program is designed to assist Omah Ndelik in increasing customer satisfaction which leads to an increasing number of Omah Ndelik's customer loyalty. This program is titled “Plant Your Well-Being with Omah Ndelik” with the main concept of inviting and encouraging customers to jointly cultivate prosperity that can lead to happiness through activities that have a positive impact on customers every time they come to Omah Ndelik. The target audience of this program focuses on the middle to upper-class people aged 22-40 years located in South Jakarta as the primary target and Jabodetabek as a secondary target who like to do activities with their closest people, open to trying or doing something new, have an interest in a healthy lifestyle, and have a passion for collecting things. The “Plant Your Well-Being with Omah Ndelik” program will be implemented for three months (July - September 2022) with a budget of Rp20.507.000,00 consisting of several activities, including activation of email addresses and newsletters, strengthening of content on Instagram, microgreen activities, giveaway, reward stamp, referral codes, partnership for donations, and the use of influencer marketing. At the end of the program, an evaluation of inputs, outputs, and outcomes will be carried out to measure the success of each activity and the program as a whole against the predetermined program objectives."