Ditemukan 2 dokumen yang sesuai dengan query
Doctoroff, Tom, author
New York City: Palgrave Macmillan, [2014]
658.827 DOC t
Buku Teks Universitas Indonesia Library
Doctoroff, Tom, author
n a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that...
New York: Palgrave Macmillan, 2014
658.827 DOC t
Buku Teks Universitas Indonesia Library
