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Abstrak :
Social media is a Jorm oj new media that assists communication process and information delivery more practical. For being practical, the usage oj social media is comparatively effective in supporting political communication. Obama has been using new media Jor his political communication in the road to Presidential chair. The usage oj political communication is significant to gain support Jrom public. After the succeed in 2008, the incumbents 2012 twitter account has gained millions oj Jollowers. The content in the twitter account consist various type oj political communication, and make the social media as promotion tool to deliver presidential vision and mission. New media turn to be an effective way to publisize political campaign. There are Jour different kinds oj communication campaign conducted by Obama, such as propaganda, public relation, agitation and rhetorica. Energy, education, economy, security and health were issued by @BarackObama. Apart Jrom those major issues, @BarackObama also introduced environment, gender and sport Jor its additional issues. Amazingly, this media has also successJully collected financial support Jrom the audience who strongly supported the campaign indeed. The twitter also reminded the audience about the success oj Obamas later administration. Obama successJully countered any possible black campaigns which were aimed to drop him down. The twitter attracted massive Jollowers that lead into the success oj message widespread. Social media has been proved to be efficient in getting huge support in a short time. The analysis oj the twitter has been done in August 13, 2012 to September 11, 2012.

Abstrak :
The medias independence pushed the demand emergence towards the broadcasting of better television, in view of the fact that the awarenessand the communitys knowledge towards the right to receive information also increased. The demand of the quality not was limited by the contents aboutdemocracy in being national, but also was related to the quality of the picture, the clarity of the voice and the easier access of the channel. One of the factors that it was hoped could support the quality of the broadcasting of television is the digitalization to overcome the limitations of the electronic medias channel, that generally at this time still uses the analogous model. However the process of the move from system the analogous broadcasting to digital experienced the legal hindrance, the connection with the communitys purchasing power and the technical and administrative aspect that was dealt with by the government and the community. Barriers to migration from analog to digital, resulting in the hope to gain a clearer television shows, which have an impact on the satisfaction of the audience to watch the news the news charged democratization in various parts of the world, be delayed. In fact, within the scope of freedom of communication and expression, interesting news shows will encourage public awareness to participate oversee the running of their government democratically. With analog impressions are of lesser quality, and difficult to access in some areas, and in certain environments, which are not connected to the channel well, not all the people can see the news completely democratic governance. The expectations to improved quality of digital broadcasts, but it should be understand to transfer from analog to digital