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"Kapitalisme, terutama melalui media massa, telah membawa pengaruh besar bagi perubahan konstruksi citra blackness dalam pandangan masyarakat modern. Citra baru blackness sebagai sesuatu yang menawan dan eksotis direpresentasikan melalui penggunaan slogan Black is beautiful dalam pemasaran berbagai produk kapitalis. Namun di balik pesan positifnya, penggunaan slogan Black is beautiful dalam sistem kapitalisme secara implisit ikut membawa isu interseksionalitas yang direpresentasikan melalui proses komodifikasi terhadap tubuh perempuan berkulit hitam. Penelitian ini berfokus pada pembahasan analisis mengenai isu komodifikasi perempuan kulit hitam yang dialami oleh tokoh utama, Bride, dalam novel God Help The Child (2015) karya Toni Morrison. Tujuan dari penelitian ini yaitu untuk membongkar kaitan antara komodifikasi perempuan kulit hitam dengan upaya objektifikasi terhadap ras dan gender dalam sistem white supremacist capitalist patriarchy. Data yang dikumpulkan dari teks dianalisis menggunakan konsep critical race theory dari Bell Hooks. Hasil penelitian menunjukkan bahwa, secara implisit, konsep dasar rasisme kembali dijalankan sebagai pondasi dari sistem kapitalisme. Konstruksi citra baru blackness menyiratkan bahwa standar kecantikan masyarakat kulit putih kembali diaplikasikan pada tubuh orang kulit hitam, terutama pada tubuh perempuan. Perbedaaan antara rasisme dan kapitalisme hanya terletak pada metode dan cara kerjanya. Lebih jauh, teks mengkritik sistem kapitalisme dengan menampilkan beberapa alternatif anti-kapitalisme sebagai upaya untuk mencegah dampak negatif dari sistem tersebut.

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Capitalism, especially through the mass media, has a great impact in the construction of blackness in modern society.While previously undesired, blackness in the contemporary society is presented as exotic and enthralling. Black is beautiful is the new slogan in representing blackness. In spite of the positive message, however, underneath this marketing jargon is the commodification of black womans body. This article analyzes the commodification of the black woman through the narrative and characterization of the main character, Bride, in Toni Morrisons novel, God Help the Child. The purpose of the research is to unpack the intersection between the commodification of black women and race and gender construction within the white supremacist, capitalistic patriarchy. The representation of blackness in society affects the commodification methods imposed by capitalism on black women. Textual analysis is based on Bell Hooks critical race theory. The findings show that implicitly, racism is readopted in the contemporary capitalism. The new construction of blackness suggests the orientalist gaze of the White as a standard. Furthermore, this commodification is gendered, as it capitalizes especially on black women’s bodies. The difference between racism and capitalism can be seen from their ways to maintain whites standardization in society. Furthermore, the novel shows its critic towards capitalism by showing some anti-capitalism alternatives in the text."

"ABSTRAKSkripsi ini membahas sistem kapitalisme pengusaha Tionghoa dalam kegiatan berdagang yang mendominasi sektor ekonomi di Indonesia. Berdasarkan penelitian, tokoh Hong Liang menjadi pemicu konflik karena dirinya tidak menerapkan asas-asas Siang Hwee dan Sariket Dagang Pertengahan sebagai perkumpulan dagang etnis Tionghoa. Hong Liang mengembangkan bisnis secara independen dan memanfaatkan berbagai cara untuk menguasai sektor ekonomi dan mengeruk laba sebesar-besarnya. Liem Khing Hoo sebagai pengarang cerita Masyarakat mencirikan minoritas Tionghoa melalui sebuah kisah yang merupakan cermin realitas kehidupan pada abad ke-20.

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ABSTRACTThis thesis discusses capitalism system from a Chinese entrepreneur in trading activity that had dominated the economy aspect in Indonesia. According to the research, Hong Liang became the conflict trigger because he could not assign Siang Hwee and Sariket Dagang Pertengahan rsquo s principles to associate with Chinese commerce. Hong Liang developed a business independently and didsome ways to conquer economy aspect in Indonesia and get the highest profit. As the story teller, Liem Khing Hoo characterizes the minority of Chinese by a story that reflects the society in 20th century. "

"Many critics argue that the modernist avant-garde were always in opposition to the commercial values of market-driven society. For John Xiros Cooper, the avant-garde bears a more complex relationto capitalist culture than previously acknowledged. He argues thatin their personal relationships, gender roles, and sexual contacts, themodernist avant-garde epitomized the impact of capitalism on everyday life. Cooper shows how the new social, cultural, and economic practices aimed to defend cultural values in a commercial age, but,in this task, modernism became the subject of a profound historical irony. Its own characterizing techniques, styles, and experiments,deployed to resist the new nihilism of the capitalist market, eventually became the preferred cultural style of the very market culturewhich the first modernists opposed. In this broad-ranging study John Xiros Cooper explores this provocative theme across a wide range ofModernist authors, including Joyce, Eliot, Stein, and Barnes."