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"ABSTRAKKarya Ilmiah ini akan mencoba menjelaskan fenomena dikomunitas online bernama Reddit, dimana beberapa Subreddit yang dianggap membuat konten cyberbullying diblokir oleh Reddit. Fenomena tersebut cukup kontroversial mengingat Reddit sangat mengedepankan kebebasan berpendapat. Keputusan untuk memblokir beberapa subreddit yang memiliki konten cyberbullying juga dianggap tidak adil karena masih ada beberapa subreddit lain yang memiliki konten serupa yang masih bias diakses oleh pengguna Reddit. Pemblokiran tersebut berujung kepada penegakan peraturan baru yang diharapkan mampu mencegah konten serupa untuk berada di Reddit. Karya ilmiah ini akan mencoba untuk menelaah masalah ini melalui survey publik, pendapat ahli psikologi terhadap cyberbullying di Reddit, dan analisis tematik dari Reddit sendiri.

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ABSTRACTThis paper will try to explain a recent phenomenon in the online community, Reddit, where a number of subreddits are banned under allegations of cyberbullying. This phenomenon is rather odd, as Reddit is known as a place where people can discuss anything. The decision also raised controversy as there are still other subreddits that are similar to the one being banned, but is still online. The banning led to new rules within the site which tries to eliminate cyberbullying. This paper will try to look and explain the issue by gathering opinions from the public, psychology experts, and a thematic analysis of Reddit itself."

"ABSTRAKTulisan ini bertujuan untuk mengetahui bagaimana Cyber bullying sangat berperan penting terhadap Self esteem pengguna Ask.fm. Penulis menggunakan konsep Self esteem yang merujuk pada perasaan seseorang tentang makna dan nilai dirinya. Bagaimana seseorang menghargai, menilai atau menyukai dirinya sendiri. Definisi lain yang lebih luas dan lebih sering digunakan berasal dari pemikiran psikologi, yang menggambarkan self esteem sebagai sikap baik atau tidak baik terhadap diri sendiri. Terdapat beberapa penelitian yang mendasari tulisan ini. Pertama, penelitian Barbara Spears, Phillip Slee, Larry Owens, Bruce Johnson (2009). Dalam jurnal Behind the Scenes and Screens, Insights into the Human Dimension of Covert and Cyber bullying. Kedua, Thomas J. Holt, Grace Chee, Esther Ai Hong Ng, & Adam M. Bossler (2013) dalam jurnal Exploring the Consequences of Bullying Victimization in a Sample of Singapore Youth. Ketiga, Jandy E. Luik (2002) dalam jurnalnya Media Sosial dan Presentasi Diri. Penulis ingin melihat kemampuan self esteem seseorang setelah menjadi korban cyber bullying. Korban cyber bullying yang akan dilihat merupakan remaja. Tulisan ini berupaya untuk memperlihatkan bagaimana pengaruh self esteem seseorang yang telah terkena cyber bullying di media sosial Ask.fm. Selain itu, tulisan ini diharapkan dapat memberikan manfaat akademik dan manfaat sosial

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ABSTRACT

This paper aims to find out how Cyber`s bullying is very influential for the Ask.fm users? Self esteem. The author uses the concept of Self-esteem that refers to a person's feelings about the meaning and the value of themselves. How does one respect, assess or like himself. Another definition that is broader and more frequently used is derived from the idea of ​​psychology, which describes self-esteem as a good or bad attitude towards oneself. There are some researches that underlie this paper. First, the journal that was written by Barbara Spears, Phillip Slee, Larry Owens, Bruce Johnson (2009) in ?Behind the Scenes and Screens, Insights into the Human Dimension of Covert and cyber bullying?. Second, the journal that was written by Thomas J. Holt, Grace Chee, Esther Ai Hong Ng, and Adam M. Bossler (2013) ?Exploring the Consequences of Bullying victimization in a sample of the Singapore Youth?. Third, the journal that was written by Jandy E. Luik (2002) in ?Social Media and Presentation of Self?. The author would like to see the ability of a person's self esteem after becoming a victim of cyberbullying. Victims of cyberbullying that are seen in this paper are teenagers. This paper seeks to show how cyberbullying affects a person?s self esteem after being bullied on Ask.fm. In addition, this paper is expected to be academically and socially beneficial."

"Penelitian ini membahas mengenai kondisi perundungan siber di Indonesia dan bagaimana strategi pemasaran sosial di media sosial dapat mengurangi hal tersebut di konteks Indonesia. Metode penelitian yang digunakan adalah tinjauan pustaka, dimana peneliti meninjau berbagai literatur seperti jurnal, buku, dan laporan terkait isu terkait. Peneliti melakukan analisis mengenai kondisi perundungan siber di Indonesia. Selanjutnya, peneliti menganalisis strategi pemasaran sosial di media sosial yang berfokus pada perundungan siber yang telah dilakukan di Amerika Serikat dan Indonesia. Melihat konteks kalangan remaja yang menjadi pengguna internet dan media sosial tertinggi di Indonesia, peneliti melihat potensi media sosial sebagai platform implementasi pemasaran sosial. Hasil penelitian ini menunjukan bahwa angka perundungan siber di kalangan remaja Indonesia terbilang sangat tinggi. Salah satu faktor penyebab tingginya angka perundungan siber ini adalah kurangnya edukasi mengenai tindakan perundungan siber di masyarakat. Peneliti kemudian fokus membahas strategi pemasaran sosial di media sosial berdasarkan contoh pemasaran sosial di media sosial yang sudah pernah dilakukan di konteks negara Amerika Serikat dan Indonesia.Temuan lainnya adalah belum terdapat pemasaran sosial di media sosial mengenai perundungan siber yang dilaksanakan oleh pemerintah di Indonesia. Disarankan bahwa pemerintah Indonesia perlu melakukan strategi pemasaran sosial mengacu pada P.O.S.T model dalam upaya menanggulangi tindak perundungan siber di kalangan remaja Indonesia.

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This research focuses on the issue of cyber bullying in Indonesia and analysis how social marketing on social media can reduce this issue in Indonesia. The research method used is literature review, where the writer analyzes various literatures such as journals, books, and related reports to form a conclusion. Researcher analyses the condition of cyber bullying on Indonesian adolescence. Furthermore, the writer analyses social marketing strategy on social media that focuses on cyber bullying and has been carried out in both Indonesia and America. Based on the context that adolescence is the highest internet and social media user in Indonesia, the researcher saw the potency of social marketing to be implemented on social media. The result of the research shows that the case numbers of cyber bullying on Indonesian adolescence are high. One of the factors of it is lack of education about cyber bullying in the community. Finally, the researcher focuses on social marketing strategy on social media based on example of social marketing on social media that has been succesfully executed in America and Indonesia. Another finding is that there is no social marketing on social media regarding cyber bullying carried out by the government in Indonesia. It is suggested that the Indonesian government needs to carry out a social marketing strategy on social media based of P.O.S.T Model as an effort to tackle acts of cyber bullying among Indonesian youth."