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"Perkembangan teknologi digital dalam beberapa tahun terakhir telah membawa perubahan besar dalam aktivitas kehumasan yang kemudian menciptakan istilah cyber public relations. Era disrupsi menuntut perusahaan FMCG seperti PT Sasa Inti untuk dapat mengikuti perkembangan teknologi dan penyebaran informasinya menggunakan media komunikasi digital. PT Sasa Inti adalah salah satu perusahaan bumbu masak di Indonesia yang sudah bertekad melakukan transformasi digital sejak tahun 2020. Makalah ini bertujuan untuk menganalisis pelaksanaan strategi cyber PR yang dilakukan dalam media komunikasi digital PT Sasa Inti. Analisis pelaksanaan strategi cyber PR dilakukan melalui desk research menggunakan kajian-kajian literatur dan observasi pada website dan media sosial Instagram, YouTube, dan TikTok resminya. Hasil analisis menunjukkan bahwa pelaksanaan cyber PR pada PT Sasa Inti dilakukan melalui publikasi media sosial yang bersifat informatif, interaktif, dan relevan dengan audiensnya. PT Sasa Inti juga tebukti telah melaksanakan prinsip-prinsip, strategi, dan metode cyber PR melalui berbagai prestasi yang diraih. Keberhasilan tersebut tercermin dari peningkatan engagement media sosial yang terus menanjak, berbagai penghargaan yang diterima, serta peningkatan akumulasi penjualan sebesar 12% daripada tahun sebelumnya.

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The rise of digital technology in recent years has led to significant changes in public relations activities, which later coined the term cyber public relations. The era of disruption requires FMCG companies such as PT Sasa Inti to be able to follow technological developments and disseminate information through digital communication media. PT Sasa Inti is one of the Indonesian cooking spice companies that has taken steps to digital transformation since 2020. This paper aims to analyze the implementation of cyber PR strategies carried out in PT Sasa Inti's digital communication media. Desk research was used to conduct an analysis of the implementation of the cyber PR strategy, as well as observations on the official website and social media platforms Instagram, YouTube, and TikTok. This analysis of the implementation of the cyber PR strategy, conducted through desk research using literature studies and observations on the official websites and social media platforms Instagram, YouTube, and TikTok, demonstrates that PT Sasa Inti's cyber PR is carried out through social media publications that are informative, interactive, and relevant to the audience. The results show that PT Sasa Inti's implementation of the cyber PR strategy resulted in a variety of achievements. This success is reflected in the continuous increase in social media engagement, various awards received, and a 12% increase in accumulated sales over the previous year."

"Penggunaan teknologi kini terus berkembang karena adanya kemudahan mengakses teknologi untuk mendapatkan informasi. Hal ini didukung dengan bermunculannya inovasi dalam penggunaan teknologi dan digitalisasi masyarakat di era disrupsi ini. Media sosial merupakan salah satu bentuk dari inovasi dan transformasi yang memungkinkan proses mediasi dimana individu menjadi 'terhubung melalui interaksi' pada lembaga sektor publik. Salah satu lembaga sektor publik yang menghimpun seluruh wilayah yang ada di Indonesia adalah Dewan Perwakilan Daerah Republik Indonesia (DPD RI). Tulisan ini menganalisis penggunaan dan produk media sosial Dewan Perwakilan Daerah Republik Indonesia (DPD RI) seperti penyebaran informasi serta respon publik melalui akun resmi Dewan Perwakilan Daerah Republik Indonesia (DPD RI) yang meliputi Website, Instagram, Twitter dan Facebook. Metode penelitian yang digunakan dalam analisis ini adalah kualitatif. Dalam praktiknya, Humas Dewan Perwakilan Daerah Republik Indonesia (DPD RI) telah mengimplementasikan komunikasi digital sebagai bentuk penetrasi dari teori gatekeeping, government public relations dan organizational information. Namun, Humas Dewan Perwakilan Daerah Republik Indonesia (DPD RI) masih melakukan komunikasi satu arah dan kurang interaktif dengan masyarakat. Hasil studi ini menyarankan adanya komunikasi dua arah dan program kehumasan yang lebih melibatkan keikutsertaan masyarakat. Penelitian mengenai praktik Humas Pemerintah di media sosial pun kedepannya dapat menggunakan komunikasi strategis sebab aktivitas kehumasan memerlukan perencanaan yang bersifat kreatif.

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The use of technology is now growing because of the ease of accessing technology to obtain information. This is supported by the emergence of innovations in the use of technology and the digitalization of society in this era of disruption. Social media is a form of innovation and transformation that enables mediation processes in which individuals become 'connected through interaction' in public sector institutions. One of the public sector institutions that brings together all regions in Indonesia is the Regional Representative Council of the Republic of Indonesia (DPD RI). This paper analyzes the use and social media products of the Regional Representatives Council of the Republic of Indonesia (DPD RI) such as the dissemination of information and public responses through the official accounts of the Regional Representatives Council of the Republic of Indonesia (DPD RI) covering Website, Instagram, Twitter and Facebook. The research method used in this analysis is qualitative. In practice, the Public Relations of the Regional Representatives Council of the Republic of Indonesia (DPD RI) has implemented digital communication as a form of penetration of the theory of gatekeeping, government public relations and organizational information. However, the Public Relations of the Regional Representatives Council of the Republic of Indonesia (DPD RI) still conducts one-way communication and is less interactive with the community. The results of this study suggest two-way communication and public relations programs that involve more community participation. Research on government public relations practices on social media can also use strategic communication in the future because public relations activities require creative planning."

"In this paper an improved prediction-based power control is proposed for code division multiple access (CDMA) systems in Rayleigh fading channel environments. One of the most serious problems which degrades the performance of power control algorithm is the effect of feedback delay. To overcome the effect of feedback delay, power control needs to employ prediction algorithm which utilises the correlation property of the past channel samples measurementsto predict the future sample values. In CDMA power control, however, the correlation property of channel measurements is destroyed because the transmit power is continuously updated for each power control interval. The prediction algorithm in this paper uses the recursive least square (RLS) technique and an improved predictor algorithm is proposed to compensate for the channel correlation. The result shows that the performance of improved predictivepower control proposed in this paper evaluated in terms of bit error rate (BER) as a function of bit energy-tointerference power density ratio Eb/Io improved significantly from that of the conventional predictor."

"Penelitian ini membahas deiksis persona yang banyak muncul dalam lirik kedua lagu Cro yang berjudul “Victoria’s Secret” dan “1 INSTAGRAMM”. Deiksis persona menunjuk pada referen orang dalam lagu dan dari deiksis persona tersebut dapat dipahami hubungan antarpersona dalam lagu. Tujuan dari penelitian ini adalah mengidentifikasi penggunaan deiksis persona dan referen. Dengan menggunakan teori deiksis Levinson (1983), dilengkapi oleh teori Finkbeiner (2018), teori makna kontekstual Hannapel/Melenk (1979), dan teori karakteristik ruang internet Amichai-Hamburger (2017), penggunaan deiksis persona orang pertama dan kedua serta referennya akan diteliti. Hasil dari penelitian ini adalah kedua lagu tersebut menggunakan deiksis persona ich dan du yang mencerminkan pengguna internet dan media sosial dengan anonimitas, kontrol komunikasi, serta tingkat paparan fisik yang berbeda. Dari hubungan antarpersona dalam kedua lagu ditemukan juga masalah komunikasi digital, yaitu intensitas komunikasi yang menurun, timbul perasaan cemas dan stres, ketidakterbukaan, keagresifan dalam berkomunikasi, dan hubungan parasosial.

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This study discusses the person deixis that often appears in the lyrics of the two Cro songs entitled "Victoria's Secret" and "1 INSTAGRAMM". Person deixis refers to the referent of the person in the song and from the person deixis it can be understood the relationship between persons in the song. The purpose of this study is to identify the use of person deixis and their referents. By using Levinson's theory of deixis (1983), complemented by Finkbeiner's (2018) theory, Hannapel/Melenk's theory of contextual meaning (1979), and Amichai-Hamburger's theory of internet space characteristics (2017), the use of first and second person deixis and their referents will be investigated. The results of this study are that both songs use person deixis ich and du which reflect internet and social media users with different levels of anonymity, communication control, and physical exposure. From the relationships between persons in the two songs, digital communication problems are also found, namely decreased communication intensity, feelings of anxiety and stress, unopenness, aggressiveness in communicating, and parasocial relationships."