Ditemukan 5 dokumen yang sesuai dengan query
Schewe, Charles D.
New York: McGraw-Hill, 1983
658.8 SCH m
Buku Teks Universitas Indonesia Library
Fisk, George
New York: Harper & Row , 1967
658.83 FIS a
Buku Teks Universitas Indonesia Library
Kotler, Philip
Jakarta: Erlangga, 2008
658.8 KOT p II
Buku Teks Universitas Indonesia Library
Kotler, Philip
Jakarta: Erlangga, 2008
658.8 KOT p I
Buku Teks Universitas Indonesia Library
Kotler, Philip
"
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today's uncertain economy. Starting with a ...
"
Boston: Pearson, 2014
658.8 KOT p
Buku Teks Universitas Indonesia Library
