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"Aplikasi komunikasi mobile telah diterima dan digunakan secara luas seiring dengan tingginya adopsi smartphone. Penelitian ini menjelaskan penerimaan teknologi komunikasi berbasis aplikasi berdasarkan perspektif bukan pengguna. Penerimaan teknologi komunikasi diamati berdasarkan 13 variabel yaitu (1) perlakuan/treatment berupa membaca review dan atau mencoba aplikasi, (2) norma subyektif, (3) perceived behavioral control, (4) perceived usefulness, (5) perceived ease of use, (6) perceived enjoyment, (7) perceived expressiveness, (8) perceived quality, (9) perceived usability, (10) perceived aesthetic, (11) sikap, (12) niat menggunakan dan (13) alasan. Penelitian ini menggunakan metode campuran dengan desain eksplanatoris sekuensial. Pengumpulan data dilakukan dengan eksperimen dan wawancara mendalam. Eksperimen melibatkan 80 partisipan non-pengguna yang terbagi menjadi empat kelompok perlakuan yaitu (1) membaca review aplikasi, (2) mencoba aplikasi melalui smartphone, (3) membaca review dan mencoba aplikasi serta (4) tidak mendapat perlakuan sama sekali. Dengan menggunakan analisis one-way ANOVA dan regresi linear, sebanyak 17 hipotesis terbukti, 10 hipotesis tidak terbukti dan 11 hipotesis tidak dianalisis lebih lanjut karena dua variabel (norma subyektif dan perceved behavioral control) tidak reliabel. Selain itu, dengan menggunakan PLS-SEM, penelitian ini menghasilkan model yang menjelaskan penerimaan aplikasi komunikasi pada kelompok non-pengguna. Data kualitatif menunjukkan konfirmasi pada data kuantitatif. Salah satu temuan pada penelitian ini adalah memberikan stimulus berupa membaca review dan mencoba aplikasi sekaligus secara signifikan mempengaruhi niat menggunakan.

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Mobile applications apps have been accepted and used widely as following the high number of the smartphone adoption. This study explains the communication technology acceptance based on non-users perspectives. The communication technology had been observed by 13 variables;(1) treatment as reading app reviews or trying apps, (2) subjective norms, (3) perceived behavioral control, (4) perceived usefulness, (5) perceived ease of use, (6) perceived enjoyment, (7) perceived expressiveness, (8) perceived quality, (9) perceived usability, (10) perceived aesthetic, (11) attitude, (12) intention to use and (13) reason. This study used mixed method with sequential explanatory design. The data collection was conducted by an experiment and an indepth-interview. The experiment involved 80 non-user participants that was divided by four treatment groups (1) reading app reviews, (2) trying smartphone apps, (3) reading app reviews and trying apps and (4) no treatment. One-way ANOVA and linear regression were used to test hypotheses; 17 hypotheses wepre proved, 10 hypotheses were rejected, and 11 hypotheses were not analyzed due to two variables (subjective norms and perceived behavioral control) did not meet reliability threshold. Moreover, PLS-SEM was used to create a model that explains communication application acceptance for non-user apps. Qualitative data confirms the quantitative data. Main result of this study is giving stimuli as reading app reviews and trying apps significantly influences intention to use the mobile communication apps."

"Aplikasi mobile bidang transportasi di Indonesia semakin populer digunakan. MRT-J merupakan aplikasi mobile bidang transportasi yang membantu penggunanya dalam menggunakan layanan MRT Jakarta. Meskipun aplikasi mobile MRT-J dapat memudahkan penggunanya dalam menggunakan layanan MRT Jakarta, terdapat beberapa masalah yang terdapat pada aplikasi tersebut. Penelitian ini bertujuan untuk mengidentifikasi permasalahan pada aspek transportasi dan finansial dari aplikasi tersebut dan memberikan solusi berupa rancangan desain antarmuka alternatif. Perancangan desain antarmuka alternatif pada penelitian ini menggunakan metode User-Centered Design dengan menerapkan prinsip desain interaksi Shneiderman’s Eight Golden Rules of Interface Design dan Nielsen’s Ten Usability Heuristics. Data penelitian dikumpulkan dengan melakukan penyebaran kuesioner daring, Usability Testing (UT), dan penyebaran kuesioner System Usability Scale (SUS). Data berupa keluhan dan saran dianalisis dan hasil analisis tersebut digunakan untuk merancang solusi berupa desain antarmuka alternatif yang mencakup aspek transportasi dan finansial yaitu fitur beli tiket, lihat jadwal, pembayaran dan kartuku. Setelah proses perancangan solusi selesai, solusi dievaluasi dengan UT dan SUS. Hasil evaluasi solusi kemudian dibandingkan dengan hasil evaluasi terhadap aplikasi saat ini (as-is). Diperoleh bahwa nilai dari SUS mengalami peningkatan pada aspek transportasi dan finansial. SUS pada aspek transportasi memperoleh nilai 95,75, yang sebelumnya 51,5, dan SUS pada aspek finansial memperoleh nilai 92,75, yang sebelumnya 55,25. Nilai-nilai tersebut melebihi nilai 80 yang menjadi benchmark untuk menentukan suatu produk memiliki tingkat User experience yang di atas rata-rata.

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Mobile applications on the transportation sector in Indonesia are increasingly being used. MRT-J is a mobile application in the field of transportation that helps users to use MRT Jakarta. Although the MRT-J mobile application can make it easier for users to use MRT Jakarta, there are several problems with the application. This study aims to identify problems in the transportation and financial aspects of the application and provide solutions in the form of alternative interface designs. The design of alternative interface designs in this study uses the User-Centered Design method by applying the interaction design principles of Shneiderman's Eight Golden Rules of Interface Design and Nielsen's Ten Usability Heuristics. Research data was collected by distributing online questionnaires, Usability Testing (UT), and distributing System Usability Scale (SUS) questionnaires. Data in the form of complaints and suggestions are analysed and the results of the analysis are used to design solutions in the form of alternative interface designs that include transportation and financial aspects, namely the ticket purchase feature, view schedule, payment and my card. After the solution design process is completed, the solution is evaluated with UT and SUS. The results of the evaluation of the solution are then compared with the results of the evaluation of the current application (as-is). It was found that the value of SUS has increased in the transportation and financial aspects. SUS in the transportation aspect scored 95.75, previously 51.5, and SUS in the financial aspect scored 92.75, previously 55.25. These values exceed the value of 80 which is the benchmark to determine a product has an above average level of User experience.

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"The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital."