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Abstrak :
Salah satu istilah yang santer terdengar dalam bisnis berbasis platform digital yaitu sharing economy telah membawa cara baru bagi orang-orang untuk memperoleh barang atau jasa yang mereka butuhkan. Tidak sedikit bisnis platform yang suskes karena menerapkan sharing economy hingga mampu memberi kontribusi yang cukup signifikan pada pertumbuhan ekonomi negara. Sayangnya, di balik kesuksesan tersebut banyak kontroversi mengenai investor owned platform dan sharing economy yang mereka terapkan. Meskipun belum ada batasan yang jelas mengenai konsep sharing economy, beberapa tindakan investor owned platform yang cenderung eksploitatif, monopolistik, dan ekstrativis, sudah jauh dari konsep sharing economy secara garis besar dan mengarah kepada platform capitalism. Studi ini bertujuan untuk menjelaskan bahwa platform co-op—sebagai bagian dari gerakan platform cooperativism yang mengkritik penerapan sharing economy yang ekstraktif oleh investor owned platform—dapat menunjukkan konsep sharing economy dengan lebih baik. Studi ini menggunakan metode kualitatif dengan pendekatan desk study untuk mengumpulkan data dan informasi melalui pemeriksaan dan analisis menggunakan data sekunder yang berasal dari buku, jurnal, artikel di internet serta website resmi lembaga-lembaga penelitian dan platform terkait. Berpedoman pada 5 kriteria oleh Rachel Botsman untuk mengidentifikasi apakah sebuah perusahaan benar-benar didorong oleh sharing economy, platform co-op dapat membuktikan kelebihannya dari investor owned platform dengan memenuhi 4 kriteria. Hal ini dapat menjadi pertimbangan bagi siapa saja dalam memilih model bisnis berbasis platform digital dengan sistem yang lebih adil, demokratis, dan transparan tanpa perlu merasakan implikasi negatif dari sistem platform capitalism. ......One term widely heard in digital platform-based businesses, namely sharing economy, has brought new ways for people to obtain the goods or services they need. Many business platforms are successful due to the implementation of the sharing economy, which allows them to contribute significantly to the country’s economic growth. Unfortunately, there is much controversy behind this success regarding the investor-owned platform and the sharing economy these platforms implement. Although there are still no clear boundaries regarding the concept of sharing economy, several actions of investor-owned platforms, which tend to be exploitative, monopolistic, and extractivist, are far from the board concept of the sharing economy and lead to platform capitalism. This study aims to explain that platform co-op—as a part of the platform cooperativism that criticizes the implementation of extractivist sharing economy by investor-owned platforms—can better show the concept of sharing economy. This study uses a qualitative method with the desk study approach, by collecting data and information through examination and analysis using secondary data derived form books, journals, articles on the internet, and websites of research institutions and related platforms. Based on the five criteria by Rachel Botsman to identify whether the sharing economy truly drives a company, platform co-op can prove their advanteges over investor owned platforms by meeting four criteria. This can be a consideration for anyone in choosing a digital platform-based business model with a fairer, democratic, and transparent system without the need to feel the negative implications of the platform capitalism system.

Abstrak :
Atribusi kegagalan merupakan salah satu bentuk evaluasi penting yang dilakukan pelanggan pasca kegagalan layanan serta memainkan peran yang signifikan dalam pembentukan emosi dan perilaku pelanggan. Independensi Mitra dan platform pada layanan SE menjadikan atribusi sumber penyebab kegagalan, menjadi signifikan perannya dalam pembentukan emosi dan perilaku keluhan pelanggan pasca kegagalan layanan berbasis sharing economy, selain atribusi keterkendalian dan severity of failure. Dimana ditemukan toleransi dan emosi positif yang berperan dalam bias positif evaluasi kegagalan layanan. Hingga kini belum banyak ditemukan penelitian yang mengulas kegagalan layanan pada layanan berbasis sharing economy, terutama terkait pembentukan emosi dan intensi perilaku pengajuan keluhan berbentuk negative word of mouth. Maka dengan menggunakan kerangka service dominant logic, teori cognitive appraisal dan teori atribusi, penelitian ini bertujuan untuk melihat pengaruh interaksi atribusi sumber penyebab dan keterkendalian serta severity of failure terhadap pembentukan empati sebagai emosi positif dan intensi pelanggan untuk memberikan rating buruk serta membentuk negative word of mouth. Penelitian ini juga akan menguji efektifitas empat alternatif upaya pemulihan layanan dalam menekan intensi pembentukan NWOM privat melalui mediasi persepsi keadilan dan kepuasan pasca co-recovery. Penelitian ini akan menggunakan metode eksperimen dengan mahasiswa sebagai partisipan. ......The independence of Partners and Platforms within sharing economy escalates the significance of attribution of failure in shaping emotions and complain behaviors of customers post failure in sharing economy-based services, apart severity of failure. Furthermore, tolerance and positive emotions have been identified as influential in creating a positive bias in evaluations of service failures. To date, there has not been much research discussing service failure in sharing economy-based services, especially concerning the formation of emotions and the intention of engaging in negative word-of-mouth. Therefore, using the service dominant logic framework, cognitive appraisal theory, and attribution theory, this research aims to examine the influence of the interaction between attribution of the source of failure and controllability as well as severity of failure on the formation of empathy as a positive emotion and customers' intention to provide poor ratings and engage in negative word-of-mouth. This research will also elaborate the effectiveness of four alternative service recovery efforts in suppressing the intention to form NWOM privately through the mediation of perceptions of justice and post co-recovery satisfaction. The study will use an experimental method with students as participants.

Abstrak :
Beberapa tahun ini di Indonesia semakin banyak perusahaan yang menganut sistem sharing economy atau juga dapat disebut dengan peer to peer economy. Prinsip tersebut juga digunakan oleh industri akomodasi. Terdapat empat perusahaan yang menawarkan peer to peer accommodation yang sedang bersaing di pasar Indonesia yaitu Airy, AirBnb, Reddoorz, dan OYO. Dengan ketatnya persaingan antara perusahaan-perusahaan ini, penyedia jasa harus mengerti faktor faktor apakah yang dapat meningkatkan consumer repurchase intention. Dengan menggunakan teori Mean-end Chain dan prospect theory, peneliti meneliti pengaruh perceived value dan perceived risk terhadap repurchase intention dengan variabel antacedent yaitu perceived authenticity, electronic word-of-mouth, dan price sensitivity. Didalam penelitian ini, berhasil didapat responden sebanyak 144 responden dan dianilisis dengan menggunakan pemodelan Covariance Based-Structural Equation Modeling (CB-SEM). Hasil dari penelitian ini ditemukan bahwa perceived value dapat mendorong repurchase intention, sedangkan perceived risk ditemukan tidak berpengaruh signifikan terhadap repurchase intention. Perceived authenticity dan electronic word-of-mouth ditemukan dapat meningkatkan perceived value dan menurunkan perceived risk. Sedangkan price sensitivity diemukan tidak berpengaruh signifikan terhadap perceive value dan perceived risk.Studi ini melihat repurchase intention dari sudut pandang dua teori yaitu prospect theory dan means-end chain theory yang berbeda dari studi-studi sebelumnya yang dilakukan di Indonesia ......In recent years, in Indonesia more and more companies have adopted a sharing economy system, or can also be called a peer to peer economy. This principle is also used by the accommodation industry. There are four companies that offer peer to peer accommodation that are competing in the Indonesian market, namely Airy, AirBnb, Reddoorz, and OYO. With intense competition between these companies, service providers must understand what factors can increase consumer repurchase intention. By using the Mean-end Chain theory and prospect theory, the researcher examines the effect of perceived value and perceived risk on repurchase intention with antacedent variables, namely perceived authenticity, electronic word-of-mouth, and price sensitivity. In this study, 144 respondents were obtained and analyzed by using Covariance Based Structural Equation Modeling (CB-SEM) modeling. The results of this study found that perceived value can encourage repurchase intention, whereas perceived risk was found to have no significant effect on repurchase intention. Perceived authenticity and electronic word-of-mouth were found to increase perceived value and decrease perceived risk. While price sensitivity was found not to have a significant effect on perceive value and perceived risk. The study looked at repurchase intention from the perspective of two theories, namely prospect theory and means-end chain theory which differed from previous studies conducted in Indonesia.

Abstrak :
Studi ini bertujuan membangun dan menguji secara empiris model konseptual nasionalisme pasar sehari-hari, yang meliputi: struktur arena pasar komoditas Gojek yang terkait dengan keberadaan nilai imajinatif kebangsaan pada komoditas tersebut serta habitus ekonomi nasionalistik. Dengan demikian, studi ini berbeda dengan studi nasionalisme sehari-hari sebelumnya yang kurang memperhatikan arena pasar sebagai konteks analisis. Selain kontribusi dalam hal kebaruan konseptual tersebut, studi ini juga berkontribusi dalam hal kebaruan metode riset dengan melakukan metode riset campuran, yaitu: konfigurasi antara metode konvensional regresi logistik biner dengan metode riset digital (social network berbasis corpus) yang diposisikan secara kuantitatif, serta konfigurasi antara metode riset digital textual network analysis dan teknik “breaching the nation” yang diposisikan secara kualitatif. Hasil analisis menunjukkan bahwa nilai imajinatif kebangsaan Indonesia pada komoditas Gojek terkait dengan situasi relasional-persaingan antara Gojek dan Grab serta berkaitan dengan kepemilikan kapital ekonomi, kapital kultural, kapital simbolik, kapital digital, dan karakteristik sosio-demografi aktor yang terlibat dalam arena pasar tersebut. Selain itu, nilai imajinatif kebangsaan tersebut juga berkaitan dengan keberadaan nationalistic economic habitus yang membentuk dan terbentuk melalui praktik-praktik sosial dalam arena pasar komoditas Gojek, seperti: symbolic rewards, material rewards dan banal signifier. Lebih lanjut, studi ini memiliki implikasi teoretik berupa perluasan definisi nasionalisme pasar sehari-hari bahwa konstruksi kebangsaan pada arena pasar komoditas tidak hanya berkaitan dengan ordinary people, namun juga relasi kompleks antara ordinary people dengan kalangan elit non-politik, serta setting analisis pasar di level meso yang tidak dapat dilepaskan dari konteks makro-struktural dan makro-kultural. Adapun terkait implikasi kebijakan, studi menyarankan agar kebijakan Peningkatan Penggunaan Produk Dalam Negeri (P3DN) dan Gerakan Nasional Bangga Buatan Indonesia (Gernas BBI) difokuskan pada kelompok-kelompok sasaran tertentu yang relevan dengan hasil studi ini, baik dari sisi penawaran maupun permintaan. ......This study aims to build and empirically test a conceptual model of everyday market nationalism, which includes: the structure of the Gojek commodity market arena which is related to the existence of imaginative national values ​​in these commodities as well as nationalistic economic habitus. Thus, this study is different from previous studies of everyday nationalism which paid less attention to the market arena as a context for analysis. In addition to the contribution in terms of conceptual novelty, this research also contributes to the novelty of research methods by conducting mixed research methods, namely: a configuration between the conventional binary logistic regression method and a digital research method (corpus-based social networks) which is positioned quantitatively, as well as a configuration between digital research methods (textual network analysis) and “breaching the nation” techniques, which are positioned qualitatively. The results of the analysis show that the imaginative value of Indonesian nationality in Gojek commodities is related to the relational-competitive situation between Gojek and Grab and is related to the ownership of economic capital, cultural capital, symbolic capital, digital capital, and the socio-demographic characteristics of actors involved in the market arena. Apart from that, this imaginative national value is also related to the existence of a nationalistic economic habitus which forms and is formed through social practices in the Gojek commodity market arena, such as: symbolic rewards, material rewards and banal signifiers. Furthermore, this study has theoretical implications in the form of expanding the definition of everyday market nationalism that the construction of nationalism in the commodity market arena is not only related to ordinary people, but also the complex relationship between ordinary people and non-political elites, as well as the macro-structural and macro-cultural context. Regarding policy implications, the study suggests that P3DN and Gernas BBI policies should be focused on certain target groups that are relevant to the results of this study, both from the supply and demand sides.