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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Agam Danurwendo, author
Strategi repositioning dan rebranding media televisi pasca akuisisi : studi tentang strategi repasitioning dan rebranding Lativi menjadi TVOne = A media television's repositioning and rebranding strategy after acquisition
The conglomeration of the television media industry changed company marketing strategies. An aim af the marketing strategy transformation ls usually to create a new brand image of the company or product. To establish this newv brand image, Lativi went through acquisition at the end of 2007 and changed it’s name...
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
T33864
UI - Tesis Open  Universitas Indonesia Library