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Ditemukan 2 dokumen yang sesuai dengan query
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Rachmi Rida Utami, author
Different perspectives between product and marketing division towards product critical success factors and its strategic importance in telecommunication sectors. / Rachmi Rida Utami, Reza Ashari Nasution
Todays situations force telecomunication company to continuously evaluate, select and prioritize its product portfolio in order to determine the strategically important products. An analysis of critical success factors that determine product’s strategic importance acts as a good introduction to review and manage the product portfolio as well as to seek ways to develop...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal  Universitas Indonesia Library
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Shinta Tri Astika, author
Pengaruh kredibilitas endorser selebriti terhadap minat beli konsumen studi pada iklan shampo l oreal versi dian sastro = The impact of celebrity endorser credibility on consumen purchase intention study on l oreal shampoo advertisement dian sastro's version / Shinta Tri Astika
[Tujuan dari penelitian ini adalah menganalisis pengaruh kredibilitas endorser selebriti terhadap minat beli konsumen studi pada iklan shampo L rsquo Oreal versi Dian Sastro Penelitian ini menggunakan pendekatan kuantitatif Sampel dalam penelitian ini adalah 100 wanita karir berusia 21 ndash 55 tahun yang bekerja di Jakarta dengan menggunakan metode non...
Fakultas Ilmu Administrasi Universitas Indonesia, 2015
S61350
UI - Skripsi (Membership)  Universitas Indonesia Library