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Abstrak :
This research is based on the magnificent impact of celebrity endorser credibility in marketing communication. Nowadays many companies used celebrity endorser for introduce their product to the consumer. Advertiser for company are willing to pay a huge salaries to celebrities who are liked and respected by consumer and who will, it is hoped, favorably influence consumer attitudes and behavior toward the endorsed brands. Bakrie Telecom is one of the companies that used celebrity as an endorser. Researches used Esia as a case study because nowadays not only for consumer goods product who used celebrity but service telecommunication too. So we can see the effectiveness celebrity endorser credibility for this high technology. Company usually uses celebrity as the source of advertising message for any persuasive purposes. The aim of this research is to understand the celebrity roles when becoming endorser for the product he or she advertised, that is related to the brand attitudes. The effect of the celebrity beside to increase the company sales is to put in consumer mind. Even, as an individual maybe for telecommunication beside celebrity we will find out what service that we get if we used the product, but for this research is to proved that celebrity has influence respondent in brand attitudes. This researches is used theory according to Barbara A Lafferty (2002) is said that source credibility endorser does appear to have an effect on attitudes toward the advertisement, also suggest that it has a stronger effect on attitudes toward the brand. Ohanian (1990) celebrity endorser has source credibility such as expertise, trustworthiness, and attractiveness. Brian D Till (2000) the use of celebrity endorser with a product that is consistent with the endorser?s have a greater positive effect on brand attitudes. Three of them have the same for source that according to the celebrity endorser. This research used quantitative approach with survey method with questioners to the students in FISIP UI. Descriptive analysis is used for describe what the endorser answer with celebrity endorser as independent variable and brand attitudes as dependent variable. Multiple regression used to observed celebrity endorser impact to through brand attitudes. The result of this research indicates that celebrity endorser have an impact to brand attitudes. For which one of the credibility celebrity endorser (expertise, trustworthiness, attractiveness) are have impact to brand attitudes for Esia PT Bakrie Telecom on this researches are expertise and attractiveness. The independent variable in this research contribute 62% to brand attitudes. For residue 38% is influenced by the other factors. The suggestion to PT Bakrie Telecom is affectivity of celebrity endorser is the important thing for the marketing communication especially to make consumer have a brand attitudes to their product.

Abstrak :
Dunia telekomunikasi sedang berkembang pesat di Indonesia, perkembangan ini terlihat dari belanja iklan mereka yang telah menempati urutan pertama dalam daftar belanja iklan di Indonesia. Esia sebagai salah satu pemain dalam industri telekomunikasi saat ini menempati urutan kedua dalam belanja iklan produk telekomunikasi dibawah XL. Esia menggunakan iklan sebagai media mereka berpromosi. Pertanyaan yang timbul ialah apakah iklan berhubungan dengan keputusan pembelian konsumen? Tujuan penelitian ini ialah untuk menemukan hubungan antara terpaan iklan dengan keputusan pembelian. Penelitian ini menggunakan paradigma positivis dengan pendekatan kuantitatif dan bersifat eksplanatif. Pengumpulan data dengan menggunakan metode survey terhadap 100 responden mahasiswa ilmu komunikasi FISIP UI secara systematic sampling. Penelitian ini menggunakan model advertising exposure Process. Attitude component and manifestation, serta consumer decision-making process. Responden dalam penelitian ini ialah mahasiswa ilmu komunikasi angkatan 2004 ? 2008 yang masih aktif. Hasil penelitian ini ialah terdapat hubungan yang positif antara terpaan iklan dengan keputusan pembelian dan sikap sebagai variabel intervening terhadap hubungan antara terpaan iklan dengan keputusan pembelian. The world of the telecommunications was developing fast in Indonesia, this development was seen from their advertisement expenses that occupied the first place in the list of the advertisement expenses in Indonesia. Esia as one of the players in the telecommunications industry at this time occupied the second place in the expenses of the advertisement of the telecommunications product was supervised by XL. Esia used the advertisement as their media did a promotion. The question that emerged was whether the advertisement was connected with the decision of the purchase of the consumer? The aim of this research was to find relations between the advertising exposure and the decision of the purchase. This research used the paradigm positivis with the quantitative approach and was eksplanatif. The data collection by using the method survey against 100 FISIP UI respondents of the student of communication knowledge in a systematic manner sampling. This research used the model advertising exposure Process. Attitude component and manifestation, as well as consumer decision-making process. The respondent in this research was the student of knowledge of generation communication 2004 ? 2008 that still was active. Results of this research were to be received by relations that were positive between the advertising exposure and the decision of the purchase and the attitude as sampling. This research used the model advertising exposure Process. Attitude component and manifestation, as well as consumer decision-making process. The respondent in this research was the student of knowledge of generation communication 2004 ? 2008 that still was active. Results of this research were to be received by relations that were positive between the advertising exposure and the decision of the purchase and the attitude as.

Abstrak :
Saat ini, ada dua instrumen untuk menilai dampak lingkungan dan sosial dari proyek pembangkit listrik di Indonesia, yaitu Analisis Mengenai Dampak Lingkungan Hidup (Amdal) dan Environmental and Social Impact Assessment (ESIA). Penelitian ini bertujuan untuk membandingkan aspek lingkungan dan sosial dari Amdal dan ESIA untuk mengembangkan pedoman dan strategi pengintegrasian dua studi ini. Metode yang digunakan adalah analisis dokumen, wawancara semi terstruktur dan observasi. Hasil penelitian memperlihatkan perbedaan utama ESIA dan Amdal terletak pada fase penapisan, pelingkupan, analisis dampak, dan tindak lanjut. ESIA mencakup aspek fisik-kimia, biologi, (lingkungan) dan sosio-ekonomi (sosial) yang lebih luas dibandingkan Amdal. Mengintegrasikan dua kajian lingkungan ini dapat mengurangi jejak karbon dari studi lingkungan, memperkuat perlindungan lingkungan, efisiensi biaya hingga 12%, meningkatkan kapasitas penyusun dan pelaksana Amdal dan ESIA, peningkatan keberterimaan oleh pengambil keputusan, yaitu pemerintah dan lembaga finansial.  ......Currently, there are two instruments for assessing the environmental and social impacts of power development projects in Indonesia, which are Analisis Mengenai Dampak Lingkungan or Amdal and  Environmental and Social Impact Assessment (ESIA). This research aims to compare the environmental and social aspects of Amdal and ESIA to further develop guidance and strategy for the integration of these practices. This research employed document analysis, semi-structured interviews, and field observation. This research found that the main differences between Amdal and ESIA are in the screening, scoping, impact analysis, and follow-up phases. The ESIA covers a wider range of physicochemical, biological, and socio-economic (social) aspects than Amdal does. Integrating the two practices could reduce the carbon footprint, strengthen environmental protection, save costs up to 12%, increase the stakeholder capacity, and improve the acceptance of decision-makers (the government and financial institutions).

Abstrak :
Meningkatnya perkembangan industri telekomunikasi, termasuk didalamnya perusahaan penyedia menara telekomunikasi mengharuskan perusahaan menyelesaikan proyek pembangunan menara sesuai dengan yang diinginkan pelanggan. Metodologi Business Process Engineering (BPR) digunakan untuk mempersingkat waktu pengadaan dengan bantuan metode IDEF0, peta proses melalui wawancara dan Forum Group Discussion dengan enam orang pakar. Dengan metode Elimination, Simplify, Integration, Automation, penelitian ini menghasilkan As-Is dan To-Be proses pengadaan pada proyek pembangunan menara dan dapat mempersingkat waktu proses empat puluh enam persen.

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Increased development of telecommunication industry, including telecommunication tower provider companies require them finishing construction of the tower in accordance with the customers demand. Business Process Reengineering methodology used to shorten the time of the procurement with the help of the IDEF0 method, mapping the process through interviews and forum group discussions with six experts. With Elimination, Simplify, Integration, Automation method, this research resulted in As-Is and To-Be processes in project procurement and construction of the tower can be shorten processing time up to fourty percent.