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Sinaga, Saradeta Ursula
Analisis iklan Coca-Cola dalam 24 versi pada World Cup 2014 sebagai bentuk komunikasi global = The Analysis of Coca-Cola World Cup 2014 Advertisement in 24 Version as Global Communication Form
"[ ABSTRAK
Jurnal ini membahas komunikasi global yang dilakukan oleh perusahaan multi
nasional (MNC) dengan produk minuman berkarbonasi bernama Coca-Cola. Di era
globalisasi saat ini, sebuah perusahaan MNC mengkoordinasikan seluruh aktivitas pemasaran
ke berbagai negara. Dalam hal ini perusahaan melakukan adanya standarisasi produk,
packaging, dan merek. Bahkan, beberapa produk dan jasa secara serempak menyamakan
pesan komunikasi atau kampanye penjualannya. Sebagai alat kampanye pemasaran, Coca-
Cola merilis 24 versi dari The World Is Ours, lagu untuk menyemarakkan perhelatan Piala
Dunia 2014, dengan berbagai bahasa dari bermacam negara. Beberapa negara yang turut
merilis lagu ini adalah Indonesia, Mexico, Colombia, South Africa, China, Japan, Argentina,
Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal, Bosnia &
Herzegovina, Myanmar, Romania and Brazil. Dari penjelasan tersebut maka penulis akan
meneliti adanya komunikasi global yang terjalin melalui kampanye Coca Cola yang dikaitkan
menggunakan konsep glokalisasi.
ABSTRACT This journal discusses global communication conducted by multi-national companies (MNCs)
with a carbonated beverage product called Coca-Cola. In the current era of globalization, a
MNC company coordinates all marketing activities to different countries. In this case the
company doing the standardization of products, packaging, and brand. In fact, some products
and services simultaneously equalize message communication or sales campaigns. As a tool
of marketing campaign, Coca-Cola released 24 versions of The World Is Ours, songs to
enliven the 2014 World Cup event, with the various languages of the various nations. Somecountries are also releasing this song is Indonesia, Mexico, Colombia, South Africa, China,
Japan, Argentina, Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal,
Bosnia & Herzegovina, Myanmar, Romania and Brazil. From these explanations, the authors
will examine the global communications established through the Coca Cola campaign are
linked using the concept of glocalization.;This journal discusses global communication conducted by multi-national companies (MNCs)
with a carbonated beverage product called Coca-Cola. In the current era of globalization, a
MNC company coordinates all marketing activities to different countries. In this case the
company doing the standardization of products, packaging, and brand. In fact, some products
and services simultaneously equalize message communication or sales campaigns. As a tool
of marketing campaign, Coca-Cola released 24 versions of The World Is Ours, songs to
enliven the 2014 World Cup event, with the various languages of the various nations. Somecountries are also releasing this song is Indonesia, Mexico, Colombia, South Africa, China,
Japan, Argentina, Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal,
Bosnia & Herzegovina, Myanmar, Romania and Brazil. From these explanations, the authors
will examine the global communications established through the Coca Cola campaign are
linked using the concept of glocalization., This journal discusses global communication conducted by multi-national companies (MNCs)
with a carbonated beverage product called Coca-Cola. In the current era of globalization, a
MNC company coordinates all marketing activities to different countries. In this case the
company doing the standardization of products, packaging, and brand. In fact, some products
and services simultaneously equalize message communication or sales campaigns. As a tool
of marketing campaign, Coca-Cola released 24 versions of The World Is Ours, songs to
enliven the 2014 World Cup event, with the various languages of the various nations. Somecountries are also releasing this song is Indonesia, Mexico, Colombia, South Africa, China,
Japan, Argentina, Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal,
Bosnia & Herzegovina, Myanmar, Romania and Brazil. From these explanations, the authors
will examine the global communications established through the Coca Cola campaign are
linked using the concept of glocalization.]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Raden Adityatama Adriyadi
Peran pemasaran global pada perilaku konsumen = The role of global marketing on consumer behavior
"[ ABSTRAK
Era globalisasi dimasa kini menjadikan semua hal menjadi berhubungan.
dengan demikian, banyak hal ekonomi, politik, dan hubungan budaya tidak dapat
dijelaskan dalam satu sudut pandang. Globalisasi merubah cara masyarakat
mengkonsumsi, bekerja dan hidup hampir diseluruh dunia. Perubahan ini disebut
modernisasi, fase dimana orang orang bergantung dengan teknologi. Tujuan dari
penelitian ini adalah untuk mengeksplorasi dampak dalam hal merk global,
Samsung. Samsung adalah salah satu perusahaan besar yang juga
berspesialisasi di bidang smartphone. Studi ini focus pada bagaimana Samsung
berusaha untuk menjadi perusahaan global ternama dan mencari tahu faktor apa
saja yang mempengaruhinya. Teori Modernisasi digunakan untuk
mendeskripsikan bagaimana masyarakat selalu berkembang menjadi fasih dalam
penggunaan teknologi dan bagaimana hal tersebut merubah perilaku daya beli
mereka. Analisa SWOT juga digunakan untuk mecari tahu faktor contributor
lainnya yang berujung dengan kesuksesan strategi pemasaran Samsung. Singkat
kata, modernisasi membawa dampak besar dalam perilaku konsumen dan strategi
pemasaran global milik Samsung, juga pasar smartphone pada umumnya.
ABSTRACT The world today is in the era of globalization where everything seems to
be connected. Consequently many economic, political, and cultural relationships
are not explainable from one perspective. Globalization changes how people
consume, work, and live almost everywhere in this world. This change called
modernization, the phase when people are dependence with technology. The
purpose of this research is to explore its impact on a global brand, Samsung.
Samsung is one of the giant companies in the world that also specializing in
smartphone sector. This study focuses on how Samsung managed to change into a
major global company and find out what are the influencing factors. The
Modernization Theory is used to describe how the society is always developing to
become more technology savvy and how it changes their purchasing behavior.
SWOT Analysis is also used to investigate the contributing factors that result in
Samsung?s successful marketing strategy. In short, modernization brings a huge
impact towards consumer behavior and Samsung?s global marketing strategy as
well as the smartphone market in general, The world today is in the era of globalization where everything seems to
be connected. Consequently many economic, political, and cultural relationships
are not explainable from one perspective. Globalization changes how people
consume, work, and live almost everywhere in this world. This change called
modernization, the phase when people are dependence with technology. The
purpose of this research is to explore its impact on a global brand, Samsung.
Samsung is one of the giant companies in the world that also specializing in
smartphone sector. This study focuses on how Samsung managed to change into a
major global company and find out what are the influencing factors. The
Modernization Theory is used to describe how the society is always developing to
become more technology savvy and how it changes their purchasing behavior.
SWOT Analysis is also used to investigate the contributing factors that result in
Samsung’s successful marketing strategy. In short, modernization brings a huge
impact towards consumer behavior and Samsung’s global marketing strategy as
well as the smartphone market in general]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Indah Gilang Pusparani
Trans-pacific partnership sebagai kebijakan komunikasi global Amerika Serikat (2009) = Trans-pacific partnership as the United States global communication policy
"Penelitian ini bertujuan untuk mengeksplorasi maksud dan tujuan di balik kebijakan partisipasi Amerika Serikat di Trans Pacific Partnership TPP pada tahun 2009 Menggunakan metodologi kualitatif dengan studi pustaka dan dokumen sebagai metode pengumpulan data penelitian ini berasumsi bahwa kebijakan partisipasi AS di TPP sebagai sebuah manuver geopolitik dengan komunikasi sebagai unit analisis Dengan demikian penelitian ini lebih dapat mengungkap secara komprehensif maksud dan tujuan kebijakan AS di TPP dalam kaitannya dengan narasi resminya. Temuan penelitian ini adalah bahwa partisipasi A S di TPP merupakan sebuah gimmick dalam upaya diplomasi publik serta sebuah aksi komunikatif bermakna geopolitis Analisis studi kasus di Malaysia dan Jepang memberikan gambaran bagaimana implikasi komunikasi di level domestik yaitu order yang ditunjukkan dengan adanya konvergensi komunikasi atau konflik yang ditunjukkan dengan adanya divergensi komunikasi yang keduanya ditentukan oleh karakter aliran informasi domestik.
This research aims to explore the meaning and purpose of the United States participation in Trans Pacific Partnership TPP in 2009 Using the qualitative methodology with literature and document review as the data collecting method this research assumes that participation in TPP is a geopolitical ploy with communication as the unit of analysis. Therefore this study is able to explore the meaning and purpose of global policy in TPP in relations to its official narrative in a comprehensive manner The research concludes that U S participation in TPP is a gimmick in its public diplomacy effort as well as a communicative turn which expresses geopolitical meanings The analysis of case studies in Malaysia and Japan providesa picture of the communication implication of US global policy at the domestic level either order which is indicated by the communication convergence or conflict which is indicated by the communication divergence both of which are determined by the character of the flow of information at the domestic level."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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International communication: a reader
"Covers key aspects of global communication. This book demonstrates the development of political, economic and technological infrastructure that underpins the global system of media and communication. This comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship. Readings are drawn from an international range of scholars and organized to reflect the growing internationalization of the field, with clearly defined sections covering key aspects of global communication. In addition to the core academic readings, key policy documents are also included to demonstrate the development of the political, economic and technological infrastructure that underpins the global system of media and communication."
London: Roudledge, 2010
302.23 INT
Buku Teks SO  Universitas Indonesia Library