"[
ABSTRAKTulisan ini membahas bagaimana 17 postingan gambar di 9GAG menggambarkan citra iPhone terhadap
kerangka pemikiran dari analitis semiotik, yang dianalisis melalui tanda-tanda dan simbol-simbol dalam gambar.
Gambar-gambar tersebut menjadi sangat populer dan kontroversial di kalangan pengguna 9GAG sejak muncul
dalam halaman 9GAG Hot Thread karena konten yang bersifat satir dan representatif. Tulisan ini akan
menunjukkan bahwa gambar-gambar tersebut adalah media bagi pengguna 9GAG untuk menyampaikan
pemikiran mereka tentang iPhone. Dengan demikian, penelitian ini bertujuan untuk mengetahui bagaimana citra
merek digambarkan dalam postingan 9GAG untuk melawan pendapat umum bahwa gambar-gambar tersebut
hanya berfungsi sebagai lelucon gambar. Untuk menganalisis masalah ini, pendekatan utama yang digunakan
adalah teori semiotik Charles Sander Peirce tentang tanda-tanda dan simbol-simbol yang digunakan untuk
meneliti citra rapuh iPhone, penggambaran fitur dan spesifikasi iPhone, dan citra "eksklusif" pada iPhone.
Sebagai kesimpulan, analisis menunjukkan citra negatif mengenai beberapa kritik terhadap merek iPhone.
ABSTRACTThis paper examines how 17 pictures posts in 9gag represent1 iPhone?s images by using semiotic analytical
frameworks through the signs and the symbols in the pictures. The pictures have been very popular and
controversial among 9gaggers due to their satire2 and representative content. This paper will show that the
pictures are 9gaggers? medium to deliver their idea about iPhone. Thus, the research aims at determining how
brand images are represented in 9gag posts in order to counter the general belief that the pictures only serve as a
joke. To analyse the issue, the major approach used is Charles Sander Peirce?s semiotical theories on signs and
symbols, which is used to scrutinise the iPhone fragility image, iPhone features and specifications image, and
iPhone ?exclusive? image. As a conclusion, the analysis shows the negative images regarding some critiques
against iPhone brand.;This paper examines how 17 pictures posts in 9gag represent1 iPhone?s images by using semiotic analytical
frameworks through the signs and the symbols in the pictures. The pictures have been very popular and
controversial among 9gaggers due to their satire2 and representative content. This paper will show that the
pictures are 9gaggers? medium to deliver their idea about iPhone. Thus, the research aims at determining how
brand images are represented in 9gag posts in order to counter the general belief that the pictures only serve as a
joke. To analyse the issue, the major approach used is Charles Sander Peirce?s semiotical theories on signs and
symbols, which is used to scrutinise the iPhone fragility image, iPhone features and specifications image, and
iPhone ?exclusive? image. As a conclusion, the analysis shows the negative images regarding some critiques
against iPhone brand., This paper examines how 17 pictures posts in 9gag represent1 iPhone’s images by using semiotic analytical
frameworks through the signs and the symbols in the pictures. The pictures have been very popular and
controversial among 9gaggers due to their satire2 and representative content. This paper will show that the
pictures are 9gaggers’ medium to deliver their idea about iPhone. Thus, the research aims at determining how
brand images are represented in 9gag posts in order to counter the general belief that the pictures only serve as a
joke. To analyse the issue, the major approach used is Charles Sander Peirce’s semiotical theories on signs and
symbols, which is used to scrutinise the iPhone fragility image, iPhone features and specifications image, and
iPhone “exclusive” image. As a conclusion, the analysis shows the negative images regarding some critiques
against iPhone brand.]"