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Hasil Pencarian

Ditemukan 5 dokumen yang sesuai dengan query
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Blankenship, Albert Breneman, 1914-, author
Consumer and operation research : the questionnaire technique
New York: Harper , 1943
301.154 BLA c
Buku Teks  Universitas Indonesia Library
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Conway, Mal, author
How to measure customer satisfaction: research & evaluation
Businesses understand the importance of keeping their customers satisfied, but measuring loyalty is difficult. This Infoline gives you a generic model for measuring customer satisfaction and loyalty. The five-step model shows you how to adopt a customers value perspective and define your customers requirements and other key value metrics...
Alexandria, VA: [;American Society for Training & Development Press, American Society for Training & Development Press], 2000
e20435437
eBooks  Universitas Indonesia Library
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Advanced satellite communications: potential markets
New Jersey: Noyes Data Corporation (NDC), 1995
384.51 ADV
Buku Teks  Universitas Indonesia Library
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Hawkins, Del I., author
Consumer behavior: building marketing strategy
New York: McGraw-Hill, 2014
658.834 2 HAW c
Buku Teks  Universitas Indonesia Library
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Marselinus Ferdinand Pranoto, author
Analisis tingkat kesadaran merek berdasarkan enam kriteria elemen merek (studi kasus mengenai Pokka green tea di Jakarta) = Analysis of brand awareness based on six criteria of brand elements (case study of Pokka green tea in Jakarta)
Tesis ini membahas mengenai tingkat kesadaran merek konsumen akan produk Pokka Green Tea, sebuah minuman teh hijau siap minum yang beredar di pasar Indonesia. Tujuan dari penelitian ini adalah untuk meninjau sejauh mana strategi pemasaran perusahaan khususnya mengenai brand positioning sudah tepat sasaran atau belum. Penelitian ini adalah penelitian kuantitatif...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
T21753
UI - Tesis Open  Universitas Indonesia Library