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"Perkembangan dunia live video streaming dalam beberapa tahun terakhir didasari oleh faktor tingginya kenaikan penggunaan layanan tersebut pada e-commerce platforms. Fitur live stream saat ini banyak di implementasi oleh e-commerce platform di mana dengan melihat siaran secara langsung, pelanggan dapat merasakan proses berbelanja yang lebih menyenangkan layaknya berbelanja fisik di toko secara offline. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh fitur teknis pada live streaming dari perspektif teori IT affordance, faktor product uncertainty, dan jenis produk pada live stream, terhadap intensi pembelian produk melalui e-commerce platforms. Pengumpulan data pada penelitian dilakukan dengan menyebar kuesioner secara online yang melibatkan 322 responden. Dalam pengolahan data, penulis mengguanakan IBM AMOS 26.0, IBM Statistics SPSS 25, dan SmartPLS. Hasil pada penelitian ini membuktikan bahwa tingkat uncertainty terkait produk mempengaruhi intensi seseorang dalam melakukan belanja menggunakan live streaming pada e-commerce platform. Selain itu, temuan pada penelitian ini menunjukan bahwa teori IT affordance yang dijabarkan melalui variabel visibility, metavoicing, dan social connecting serta tipe produk yang ditonton juga berpengaruh terhadap tingkat uncertainty pengguna live stream. Oleh karena itu, dapat disimpulkan bahwa untuk meningkatkan intensi pengguna dalam berbelanja di ecommerce menggunakan live streaming, diperlukan aspek hingga fitur teknis IT yang baik.

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The development of the world of live video streaming in recent years is based on the high increase in the use of these services on e-commerce platforms. The live stream feature is currently widely implemented by e-commerce platforms where by watching live streaming, customers can experience a more enjoyable shopping process like shopping physically in an offline store. Therefore, this study aims to analyze the effect of technical features on live streaming from the perspective of IT affordance theory, product uncertainty factors, and product types on live streams, on the intention to purchase products through e-commerce platforms. Data collection in the study was conducted by distributing online questionnaires involving 322 respondents. In processing data, the authors use IBM AMOS 26.0, IBM Statistics SPSS 25, and SmartPLS. The results of this study prove that the level of product-related uncertainty influences one's intention to shop using live streaming on the e-commerce platform. In addition, the findings in this study indicate that IT affordance theory which is elaborated through the variables of visibility, metavoicing, and social connecting as well as the type of product being watched also influences the level of uncertainty of live stream users. Therefore, it can be concluded that in order to increase user intentions in shopping on e-commerce using live streaming, aspects of IT technical features are needed."

"Perkembangan ndash; perkembangan yang terjadi pada media sosial membawa perubahan juga bagi lingkungan bisnis, terutama dalam bidang e-commerce. Perubahan yang dibawa media sosial adalah dalam bentuk social commerce, di mana konsumen dapat melakukan aktivitas e-commerce di media sosial. Berangkat dari teori dukungan sosial, transfer kepercayaan, dan komitmen-kepercayaan, penelitian ini menganalisis pengaruh dari social support, trust dan community commitment terhadap social commerce intention. Sampel penelitian ini terdiri atas 150 orang responden yang merupakan pengguna aktif media sosial dan pernah melakukan transaksi komersial di media sosial dalam satu tahun terakhir. Data dianalisis menggunakan metode PLS-SEM, di mana ditemukan bahwa emotional dan informational support memiliki pengaruh terhadap trust, yang pada akhirnya akan mempengaruhi commitment dan social commerce intention.

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The development of social media has brought changes into the business environment, specifically in the context of e commerce. Changes brought by social media in e commerce context is in the form of social commerce, where consumers can perform e commerce activities in social media. Using theories such as social support theory, trust transfer theory, and commitment trust theory, this research analyzes the effects of social support, trust, and community commitment on social commerce intention. The sample in this research consist of 150 active social media user and and have performed a commercial transaction on their social media within the last year. The data was analyzed using PLS SEM, and shows that informational and emotional support has some effect on trust, which in turn affects commitment and social commerce intention."

"Peningkatan tren belanja masyarakat membuat sektor ritel di Indonesia telah berkembang pesat. Ditambah dengan runtuhnya batasan antara lingkungan virtual dan kehidupan nyata berdampak pada masa depan ritel yang diperkirakan akan didominasi oleh ritel omni-channel. Penelitian ini bertujuan untuk menyelidiki peran mediasi perceived anjoyment dan attitude consistency untuk mengungkap bagaimana faktor lingkungan omni-channel dari interaction fluency, convenience, price advantage dan personalization berkontribusi terhadap omni-channel shopping intention berdasarkan kerangka S-O-R. Survei dilakukan terhadap konsumen yang pernah berbelanja di toko online dan offline Uniqlo melalui kuesioner online, dan 170 data dikumpulkan untuk dianalisis menggunakan PLSSEM. Hasil penelitian menunjukkan bahwa interaction fluency dan personalization secara positif mempengaruhi perceived enjoyment dan attitude consistency dan attitude consistency memediasi pengaruh interaction fluency terhadap omnichannel shopping intention. Temuan dari penelitian ini adalah bahwa faktor interactiojn fluency dan personalization dalam ritel omni-channel memerlukan keadaan afektif konsumen sesaat dan berkelanjutan untuk memfasilitasi omnichanel shopping intention.

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Increasing public shopping trends have meant that the retail sector in Indonesia has developed rapidly. This coupled with the collapse of boundaries between virtual and real-life environments has an impact on the future of retail which is expected to be dominated by omni-channel retail. This research aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omnichannel environmental factors such as interaction fluency, convenience, price advantage and personalization contribute to omni-channel shopping intention based on the S-O-R framework. Surveys were conducted on consumers who had shopped at Uniqlo online and offline stores via online questionnaires, and 170 data were collected for analysis using PLS-SEM. The research results show that interaction fluency and personalization positively influence perceived enjoyment and attitude consistency and attitude consistency mediates the influence of interaction fluency on omni-channel shopping intention. The findings of this research are that interaction fluency and personalization factors in omni-channel retail require momentary and sustained consumer affective states to facilitate omni-channel shopping intention."

"ABSTRAKRekomendasi blogger menjadi salah satu sumber informasi bagi konsumen ketika ingin melakukan pembelian online. Penelitian ini bertujuan untuk mengetahui adanya pengaruh rekomendasi blogger terhadap produk kosmetik terhadap intensi belanja online konsumen wanita dengan moderasi blogger reputation. Penelitian ini menggunakan 235 data sampel dari orang yang pernah membaca blog terkait produk kosmetik. Hasil pengolahan data dengan menggunakan PLS-SEM menunjukkan bahwa trust dan perceived usefulness of recommendations tidak memiliki pengaruh langsung terhadap intention to shop online. Social influence juga memiliki pengaruh signifikansi yang negatif terhadap attitude toward online shopping. Peranan efek moderasi dari blogger reputation hanya berpengaruh secara signifikan terhadap pengaruh antara trust dengan attitude toward online shopping.

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ABSTRACTBlogger recommendations become one of the sources of information for consumers when they want to make an online purchase. This study aims to determine the influence of bloggers recommendations on cosmetic products on the intention of online shopping of women consumers with blogger reputation as moderation variable. The study uses 235 sample data from people who have read the blog related cosmetic products. The results of data processing using PLS SEM showed that that trust and perceived usefulness of recommendations had no direct effect on intention to shop online. Social influence also has a negative significance influence on the attitude toward online shopping. The role of moderation effects of blogger reputation only significantly influences the effect of trust with attitude towards online shopping."