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"ABSTRAKFungsi slogan (tagline) yang digunakan oleh perusahaan adalah suatu upaya dan strategi dari perusahaan untuk mendekatkan suatu produk kepada konsumennya, studi ini menganalisis bagaimana respon consumer terhadap iklan tagline Enduro Matic Sehidup Sematic melalui hierarchy of effects yang terdiri dari cognitive process, afective process dan conative process. Dari hasil penelitian diketahui bahwa terdapat hubungan signifikan antara frekuensi sering atau jarang/kadangkadang melihat dan mendengar iklan Enduro Matic Sehidup Sematic dengan variabel hierarchy of effects kecuali pada attention, depth of processing dan memorable. Melalui metode regresi linier diketahui bahwa jalur yang memberikan hubungan yang signifikan adalah learning ad claim terhadap message acceptance dan brand liking serta ad exposure terhadap brand intention. Hubungan antara involvement dengan variabel hierarchy effect juga diteliti melalui metode regresi linier dan diketahui bahwa involvement di atas 6 (skala1-7) ditemukan hubungan yang signifikan antara ad exposure terhadap message acceptance dan involvement di bawah 6 (skala1-7) ditemukan hubungan yang signifikan antara ad exposure terhadap brand intention.

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ABSTRACTSlogan (tagline) is used by the company as an effort and strategy to bring a product to consumers. This study analyzed consumer response to “Enduro Matic Sehidup Sematic” tagline through hierarchy of effects model that consist of cognitive, affective and conative process. The results showed that the frequency of seeing and hearing “Enduro Matic Sehidup Sematic” tagline has a significant relationship with each stage of hierarchy of effect except attention, depth of processing and memorable. Using linier regression method, it is known that the relationship between learning ad claims and brand liking, learning ad claims and message acceptance and the relationship between ad exposure and brand intention contribute to the significant of the relationship. By using same method, the relationship between involvement and hierarchy effect variable also analyzed by researcher, the result showed that for involvement above 6 (scale 1-7), relationship between ad exposure and message acceptance contribute to the significant of the relationship, for involvement below 6 (scale 1-7), relationship between ad exposure and brand intention contribute to the significant of the relationship."

"Tesis ini membahas tentang pengaruh terpaan iklan susu formula di televisi terhadap persepsi ibu tentang kecerdasan anak. Berlandaskan paradigma positivis, penelitian ini bertujuan untuk menguji apakah pengaruh terpaan iklan susu formula terhadap ibu yang menjadi target sasarannya dan Apakah ada hubungan antara terpaan iklan susu formula di televisi mempengaruhi persepsi ibu berkaitan dengan kecerdasan anak. Dengan menggunakan analisa Teori Dependensi Efek Komunikasi Massa (Dependency Model Mass Communication Effects), Teori Kultivasi (Cultivation Theory) dan Teori Persepsi (Perception Theory) peneliti berusaha menjelaskan bagaimana persepsi ibu-ibu tentang kecerdasan anak dipengaruhi terpaan tayangan iklan susu formula di media televisi. Kesimpulan dari penelitian ini menunjukkan ada korelasi antara terpaan iklan susu formula yang ditayangkan di media televsi dengan persepsi ibu tentang kecerdasan anak. Peneliti merekomendasikan agar penelitian ini bisa terus dikembangkan dengan melihat faktor-faktor lain yang dapat mempengaruhi.

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This thesis studies about grown up milk advertising influences to mother’s

perception about their kids intelligence. Based on positivist paradigm, this

research aims to proved what grown up milk advertising influences to mother's perception about their kids intelligence effective. Use Dependency Model Mass Communication Effects, Cultivation Theory and Perception Theory, the researcher want to explain how the perception about kids intelligence influences by exposure grown up milk advertsing on television. The result of this research shows there are correlation between exposure grown up milk advertising on television with mother perception about their kids intelligence. The researcher recommends that this research still can be developed by looking at other factors that influence."

"ABSTRAKWe use a generalized autoregressive conditional heteroskedasticity dummy approach to analyze the influence of calendar anomalies on conditional daily returns and risk for the stock markets of Brazil, Russia, India, China, and South Africa from 1996 to 2018. Month-of-the-year, turn-of-the-month, day-of-the-week, and holiday effects are investigated. The most striking day-of-the-week effect is found for Tuesdays. The turn-of-the-month effect is validated, while, interestingly, we find no evidence of a January effect. A general holiday effect is not documented, but the Indian market shows a significant pre- and post-holiday effect, the Chinese market is anomalous before public holidays, and the South African market is affected only after holidays."

"ABSTRAK Because of serving elderly clients with cognitive impairment, families have limited on their opportunities, financial problems, and exceptional special care demands. Caregiving is strongly associated with depressive symptoms, anxiety, excessive guilt, anger, and frustation. Particularly caregivers have reported a higher level of depression, and loneliness. Also, one of the major purposes for this research study was to test relationship among three variables: social support, depression, and lonelines. The findings indicate that increased social support is associated with a low level of depression and loneliness. In other words, precieved social support was one of the important resource for reducing caregiver's depression and loneliness. A series of multiple regression was used to test three variables. Reesearch results suggest that low levels of perceived social support are associated with higher levels of loneliness, which in turn is associated with higher levels of depressive symptoms. These findings, therefore, underscore the importance of accounting for loneliness when looking at the relation between social support and depression. Intervention should focus on reducing loneliness in order to manage depression in caregivers. Authors present implications of social work practices for working with caregivers. "

"Buku yang berjudul "The Cytotoxics handbook" ini berisikan tentang pelayanan cytotoxic."