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"This book constitutes the proceedings of the International Conference on E-business and Strategy, iCETS 2012, held in Tianjin, China, in August 2012. The 65 revised full papers presented were carefully reviewed and selected from 231 submissions. The papers feature contemporary research on developments in the fields of e-business technology, information management systems, and business strategy. Topics addressed are latest development on e-business technology, computer science and software engineering for e-business, e-business and e-commerce applications, social networking and social engineering for e-business, e-business strategic management and economics development, e-business education, entrepreneurship and e-learning, digital economy strategy, as well as internet and e-commerce policy."

"Tak pelak lagi teknologi Internet dan Electronic Commerce ( e-commerce ) menimbulkan paradigma baru dalam kehidupan. Melalui jaringannya yang bersifat global memungkinkan dilakukannya transaksi dan penjelajahan ke seluruh pelosok dunia hanya melalui komputer personal tanpa sedikitpun harus berpindah tempat. Teknologi ini benar-benar menghilangkan batas ruang dan waktu. Pemanfaatannya tidak hanya sebatas lembaga teknologi dan usaha saja tapi telah menyebar sampai dunia perbankan.Globalisasi sudah di depan mata, sebagai gambaran di Asia [AFTA] akan berlangsung pada tahun 2003. Kompetisi di banyak sektor telah terjadi dan tidak dapat dihindari. Bagaimanakah cara untuk memenangkan bisnis ? Bagaimana sektor perbankan dapat selamat menghadapi globalisasi ini ? Bagaimana bank dapat mengimplementasikan electronic commerce (e-commerce)?Tesis ini menjelaskan dan memberikan analisa bagaimana bank dapat mengimplementasikan e-commerce. Aspek apa saja yang harus disiapkan sebelum menuju jaringan global ? Tesis mengambil sampel 3 bank besar. Bank tersebut telah menggunakan komputer dan komunikasi data dalam rutin operasionalnya. Bank tersebut juga telah menjalankan layanan ATM, kartu kredit dan jasa layanan lainnya. Bank juga meiliki cabang yang banyak, dan juga nasabahnya.Setelah melakukan evaluasi situasi kondisi bank dan pelayanan jaringan internet ternyata untuk melakukan e-commerce masih memerlukan banyak hal. Tetapi ada beberapa tahap yang dapat menolong bank untuk masuk menuju e-commerce. Tahapan tersebut adalah Pembenahan kedalam, membangun internet banking sebagai e-commerce B-to-C, membangun e-commerce B-to-B dengan bekerjasama dengan perusahaan retail yang besar, dan yang terakhir adalah dengan mempersiapkan jasa layanan baru bagi semua nasabahnya.

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No point of return thai Internet and Electronic Commerce technology shift paradigm of lives. That global network give the possibility for everyone to find, search something, and make transaction, without need moving the position and only use personal computer connect to the network. There are no-borders of time and geographical anymore. And these technologies not just used on technical environment but it's already use also on banking application.

Globalization will come soon, for example in Asia [AFTA] will start on next 2003. Competition on any sector will happen. How to win in business? How banking sector can survive on that global situation? How bank can implement e-commerce?

This thesis gives explanations and an analyzing of how the bank can implement e-commerce. What aspects have to be prepared before go to global network. The thesis takes 3 big-banks that already used computer and data communication on they routine banking operations. They already implement ATM services, Credit Card services and others. The banks also have numbers of branches and have many of customers.

After evaluate the situation and condition of banking and internet network service, prediction of implement e-commerce in banking still need many thing to be done. But there are many steps can help the bank make the preparation for becoming a player in globalization. And the steps are Internal system and networks preparation, Running internet banking as a B-to-C e-commerce system, Running B-to-B e-commerce system by joint with big retail customers, and Develop new services for all customers."

"Indonesia termasuk ke dalam salah satu negara yang menjanjikan dalam membuka transaksi elektronik. Tingginya angka partisipasi masyarakat di Indonesia atas penggunaan transaksi elektronik (e-commerce), sehubungan dengan perkembangan dari fitur transaksi elektronik yang memungkinkan memberi perlindungan bagi pengguna layanannya, dengan adanya fitur e-wallet dan perkembangan fitur lainnya. Namun seiring dengan perkembangan teknologi tersebut, tidak hanya menghasilkan peningkatan peradaban, namun juga menghasilkan itikad buruk dengan memanfaatkan celah yang terdapat dalam teknologi tersebut. Dalam rangka menjamin terpenuhinya hak dan kewajiban bagi pelaku usaha dan konsumen, selain dengan mengandalkan fitur-fitur yang telah memberikan perlindungan bagi pengguna layanan pada transaksi elektronik, perlindungan hukum menjadi suatu hal yang penting untuk dapat menjamin pelaksanaan transaksi elektronik. Penelitian ini ditujukan untuk mengetahui bagaimana pelaksanaan transaksi elektronik menurut peraturan perundang- undangan, permasalahan yang sering dijumpai dengan berkembangnya transaksi elektronik, dan bagaimana perlindungan hukum apabila terjadi permasalahan dalam transaksi elektronik. Peraturan perundang-undangan menjadi salah satu sarana yang penting dalam menjamin perlindungan hukum. Perlindungan hukum atas terselenggaranya perjanjian jual beli terwujud dalam Kitab Undang-Undang Hukum Perdata (KUHPerdata) dan Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen. Namun dengan adanya perbedaan antara perjanjian jual beli konvensional dengan transaksi elektronik, membuat KUHPerdata dan UUPK saja dirasa tidak cukup untuk mengikuti perkembangan Transaksi Elektronik. Hasil dari penelitian ini adalah perlindungan hukum terhadap para pihak dalam transaksi elektronik, tertera dalam peraturan tersendiri dalam penyelenggaraan transaksi elektronik, yang terwujud dalam Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik (UU ITE) yang telah diperbarui dengan Undang-Undang Nomor 19 Tahun 2019, dan untuk pelaksanaannya diatur dalam Peraturan Pemerintah Nomor 82 Tahun 2012 tentang Penyelenggaraan Sistem dan Transaksi Elektronik (PP PSTE).

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Indonesia is one of the countries that promises to electronic commerce. The high number of people's participation in Indonesia in the use of electronic commerce (e-commerce), is due to the development of electronic commerce features that allow protection for service users, with the e-wallet feature and the development of other features. However, along with the development of this technology, it not only resulted in an increase in civilization, but also resulted in bad faith by exploiting the loopholes contained in the technology. In order to guarantee the fulfillment of rights and obligations for business actors and consumers, in addition to relying on features that have provided protection for service users in electronic commerce, legal protection is an important matter to be able to guarantee the implementation of electronic commerce. This research is intended to find out how electronic commerce are carried out according to laws and regulations, problems that are often encountered with the development of electronic commerce, and how legal protection is when problems occur in electronic commerce. Legislation is one of the important means of guaranteeing legal protection. Legal protection for the sale and purchase agreement is embodied in the Civil Code (KUHPerdata) and Law of Consumer Protection. However, with the difference between conventional buying and selling agreements and electronic commerce, it is felt that the Civil Code and UUPK are not enough to keep up with the development of electronic commerce. The results of this study are legal protection for parties in electronic commerce, stated in separate regulations in the implementation of electronic commerce, which are embodied in Law of Information and Electronic Transactions (UU ITE) which has been updated, and its implementation is regulated in Government Regulation of Implementation of Electronic Systems and Transactions (PP PSTE)."

"This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructors Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace."

"Perkembangan ekonomi digital di Indonesia semakin berkembang pesat. Jumlah pengguna Electronic Commerce (e-commerce) di Indonesia juga diproyeksikan meningkat terus menerus. Terdapat berbagai alasan pendorong customer berbelanja di e-commerce. Ulasan online konsumen mempunyai pengaruh yang cukup signifikan terhadap perilaku pembelian konsumen dan telah menjadi sumber informasi penting bagi konsumen, memengaruhi sekitar 20–50% keputusan pembelian online. Kondisi saat ini, E-commerce XYZ belum melakukan research atau investigasi lebih lanjut terkait faktor-faktor apa saja yang dapat membuat customer memberikan ulasan. Tujuan dari penelitian adalah untuk menganalisis beberapa faktor yang memengaruhi niat pelanggan memberikan ulasan online / electronic word of mouth (EWOM). Penelitian ini diharapkan dapat menjadi pembelajaran untuk meningkatkan product review rate, yang erat kaitannya dengan kepuasan pelanggan dan akan berpengaruh terhadap kenaikan add to cart rate. Penelitian dilakukan dengan metode campuran, yaitu secara kuantitatif dengan menyebarkan kuesioner dan secara kualitatif dengan melakukan wawancara. Dalam penelitian ini, beberapa kerangka model yang dipilih berdasarkan analisis faktor dan adopsi dari studi-studi sebelumnya yaitu model kesuksesan sistem informasi dari DeLone &McLean yang mengintegrasikan teori kualitas e-service, serta teori determinasi diri dan social influence yang diadopsi dari teori UTAUT. Kuesioner disebar secara online melalui google form. Pengolahan analisis statistik yang digunakan adalah Partial Least Square (PLS) dengan tools SmartPLS v.4. Hasil dari penelitian memberikan kesimpulan bahwa e-service quality, attitude & customer satisfaction memengaruhi niat pelanggan memberikan ulasan online secara positif. Hipotesis bahwa delivery condition memengaruhi e-service quality secara positif, ditolak. Kemudian dilakukan wawancara dan analisis tematik untuk eksplorasi masalah dan pemberian rekomendasi yang difokuskan kepada hasil hipotesis yang diterima.

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The digital economy in Indonesia is growing rapidly. The number of Electronic Commerce (e-commerce) users in Indonesia is also projected to continuously increase. There are various motivating reasons for customers to shop on e-commerce platforms. Online consumer reviews have a significant influence on consumer buying behavior and have become a crucial source of information for consumers, affecting about 20–50% of online purchase decisions. Currently, E-commerce XYZ has not conducted further research or investigation into the factors that can prompt customers to leave reviews. The purpose of this study is to analyze several factors that influence customers' intentions to provide online reviews, or electronic word of mouth (EWOM). This research is expected to provide insights to enhance the product review rate, which is closely related to customer satisfaction and is likely to impact the increase in the add-to-cart rate. The research was conducted using mixed methods, namely quantitatively by distributing online questionnaires and qualitatively by conducting interviews. In this study, selected frameworks are based on factor analysis and adoption from previous studies, including the DeLone & McLean information system success model that integrates the theory of e-service quality, as well as self-determination theory and social influence adopted from the UTAUT theory. Questionnaires were distributed online via Google Forms. The statistical analysis method used is Partial Least Square (PLS) with SmartPLS v.4 tools. The findings of the study conclude that e-service quality, attitude, and customer satisfaction positively influence the customers' intention to provide online reviews. The hypothesis that delivery condition positively affects e-service quality was rejected. Subsequently, interviews and thematic analysis were conducted to explore issues and provide recommendations focused on the accepted hypothesis results."

"Perkembangan ekonomi digital di Indonesia semakin berkembang pesat. Jumlah pengguna Electronic Commerce (e-commerce) di Indonesia juga diproyeksikan meningkat terus menerus. Terdapat berbagai alasan pendorong customer berbelanja di e-commerce. Ulasan online konsumen mempunyai pengaruh yang cukup signifikan terhadap perilaku pembelian konsumen dan telah menjadi sumber informasi penting bagi konsumen, memengaruhi sekitar 20–50% keputusan pembelian online. Kondisi saat ini, E-commerce XYZ belum melakukan research atau investigasi lebih lanjut terkait faktor-faktor apa saja yang dapat membuat customer memberikan ulasan. Tujuan dari penelitian adalah untuk menganalisis beberapa faktor yang memengaruhi niat pelanggan memberikan ulasan online / electronic word of mouth (EWOM). Penelitian ini diharapkan dapat menjadi pembelajaran untuk meningkatkan product review rate, yang erat kaitannya dengan kepuasan pelanggan dan akan berpengaruh terhadap kenaikan add to cart rate. Penelitian dilakukan dengan metode campuran, yaitu secara kuantitatif dengan menyebarkan kuesioner dan secara kualitatif dengan melakukan wawancara. Dalam penelitian ini, beberapa kerangka model yang dipilih berdasarkan analisis faktor dan adopsi dari studi-studi sebelumnya yaitu model kesuksesan sistem informasi dari DeLone &McLean yang mengintegrasikan teori kualitas e-service, serta teori determinasi diri dan social influence yang diadopsi dari teori UTAUT.Kuesioner disebar secara online melalui google form. Pengolahan analisis statistik yang digunakan adalah Partial Least Square (PLS) dengan tools SmartPLS v.4. Hasil dari penelitian memberikan kesimpulan bahwa e-service quality, attitude & customer satisfaction memengaruhi niat pelanggan memberikan ulasan online secara positif. Hipotesis bahwa delivery condition memengaruhi e-service quality secara positif, ditolak. Kemudian dilakukan wawancara dan analisis tematik untuk eksplorasi masalah dan pemberian rekomendasi yang difokuskan kepada hasil hipotesis yang diterima.

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The digital economy in Indonesia is growing rapidly. The number of Electronic Commerce (e-commerce) users in Indonesia is also projected to continuously increase. There are various motivating reasons for customers to shop on e-commerce platforms. Online consumer reviews have a significant influence on consumer buying behavior and have become a crucial source of information for consumers, affecting about 20–50% of online purchase decisions. Currently, E-commerce XYZ has not conducted further research or investigation into the factors that can prompt customers to leave reviews. The purpose of this study is to analyze several factors that influence customers' intentions to provide online reviews, or electronic word of mouth (EWOM). This research is expected to provide insights to enhance the product review rate, which is closely related to customer satisfaction and is likely to impact the increase in the add-to-cart rate. The research was conducted using mixed methods, namely quantitatively by distributing online questionnaires and qualitatively by conducting interviews. In this study, selected frameworks are based on factor analysis and adoption from previous studies, including the DeLone & McLean information system success model that integrates the theory of e-service quality, as well as self-determination theory and social influence adopted from the UTAUT theory.

Questionnaires were distributed online via Google Forms. The statistical analysis method used is Partial Least Square (PLS) with SmartPLS v.4 tools. The findings of the study conclude that e-service quality, attitude, and customer satisfaction positively influence the customers' intention to provide online reviews. The hypothesis that delivery condition positively affects e-service quality was rejected. Subsequently, interviews and thematic analysis were conducted to explore issues and provide recommendations focused on the accepted hypothesis results."

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Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan dari dimensi variabel intrinsic motives yang terdiri dari concern for others, self enhancement, dan social benefit, serta variable extrinsic motives terhadap e-wom participation, selanjutnya e-wom participation tersebut di mediasi dengan variabel personal identification dan social identification untuk mengetahui pengaruhnya terhadap e-loyalty. Penelitian ini menggunakan desain penelitian eksploratif dan deskriptif yang dilakukan satu kali dalam satu periode. Responden penelitian ini berjumlah 150 orang e-commerce user dengan aktivitas online shop terakhir adalah 6 bulan. Model penelitian dengan sembilan hipotesis diuji menggunakan Structural Equation Modelling (SEM). Hasil penelitian menyatakan bahwa intrinsic motives dan extrinsic motives berpengaruh signifikan dan positif terhadap e-wom participation pada e-commerce. E-wom participation memiliki pengaruh signifikan positif terhadap personal dan social identification. Personal site identification berpengaruh positif signifikan terhadap e-loyalty, dan social site identification tidak memiliki pengaruh terhadap e-loyalty pada e-commerce.

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ABSTRACT:

The purpose of this study is to identify the impact and relation from dimension of variable intrinsic motives which is consist of concern for others, self enhancement, and social benefit, also extrinsic motives variable toward e-wom participation, and then that e-wom participation on e-loyalty with intervening variable which is consist of personal site identification and social site identification. This research uses exploratory and descriptive design research conducted in one time period (cross sectional design). Respondents of this study are 150 people who have account of e-commerce and have been done last six month online shopping activity. The six-hypotheses research model in this study are tested with Structural Equation Modeling (SEM). The study states that the intrinsic motives and extrinsic motives significant and positive impact on e-wom participation in e-commerce. e-WOM participation have a positive significant effect on personal and social site identification, and then personal site identification have a positive significant effect on e-loyalty and social site identification have no significant effect on e-loyalty."