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"The research aims to describe the public consultation process in the arrangement of distric regulation No. 15/2008 concerning the retribution of Bus Terminal Passengers Magelang. The research use description qualitative method. The result shows that : first, both government and society involved in the public consultation process without the presence of academics/experts, second the presence of security agency affected to the psychological condition of the subjects who come from the society : third, the implementation of information from the public consultation result influenced the quality of information accepted by the society : fourth, there was no follow - up from the public consultation result; fifth, public consultation process has been peristed on both sides, there was feedback from both the government and society; sixth, the work ahievement has not been optimaly reached yet, the limitation of time and discussion which was held in groups and not in depth made the work achievement of the public consultation process less optimal, seventh,the discussion has been held, but the agreement has not been achieved completely, the agreement was the main result which was intended to be reached in the public consultation process, however the goal was not yet achieved."

"ABSTRAKPermasalahan yang melatar-belakangi penelitian ini adalah branding perusahaanbisnis ke bisnis (B2B) yang selama ini kurang memenuhi apa yang dipedulikanpublik dari brand B2B, seperti kejujuran dan dialog terbuka, serta keahlian dankepemimpinan perusahaan di bidangnya.Penelitian ini dilakukan di PT Sucofindo, sebuah perusahaan B2B di bidang jasapemastian, yang bertujuan menganalisis bagaimana mekanisme pelibatan publikdapat membentuk asosiasi brand korporasi.Menggunakan teori-teori organisasi dan publik, serta konsep-konsep pelibatanpublik, public relations, dan corporate branding, penelitian dengan pendekatankualitatif deskriptif ini meyimpulkan pelibatan publik dengan berbagi pengetahuanperusahaan sesuai untuk membentuk kredibilitas perusahaan –expertise,trustworthiness, dan likability sebagai asosiasi brand korporasi B2B.

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ABSTRACTThe problem underlying the research is business to business (B2B) corporatebranding which have not meet what the public cares of B2B brands, such ashonesty and open dialogue, as well as the corporate’s expertise and leadership inits field.This research was conducted in PT Sucofindo, a B2B company in the field ofassurance services, which aims to analyze how public engagement mechanismscan establish corporate brand associations.Using organizations and public theories, as well as the concepts of publicengagement, public relations, and corporate branding, this qualitative-descriptiveresearch concludes that public engagement by sharing corporate’s knowledgeappropriate to establish the corporate credibility –expertise, trustworthiness, andlikability, as a B2B corporate brand associations."

"Poros Maritim yang dicanangkan oleh pemerintah seharusnya menjadikan pesisir dan pulau-pulau kecil sebagai halaman depan Indonesia. Namun, kondisi yang terjadi ialah pulau-pulau kecil di Indonesia hampir nyaris tak terjamah dari segi pembangunan karena negara fokus pada wilayah daratan pulau besar yang padat penduduk. Kondisi tersebut dapat terlihat dari pelayanan masyarakat pulau kecil yang jauh dari standar di sektor kesehatan, pendidikan, transportasi, dan aspek yang berhubungan dengan kebutuhan masyarakat. Perbedaan cara pandang ini menimbulkan intervensi yang justru berpotensi merugikan masyarakat pulau. Hal ini terjadi pada Rencana Zonasi Wilayah Pesisir dan Pulau-Pulau Kecil (RZWP3K) yang tengah disusun oleh Pemerintah Provinsi DKI Jakarta. Salah satu daerah yang mendapat dampak dari implementasi RZWP3K ini ialah Pulau Pari, gugusan Kepulauan Seribu akan dijadikan pulau pariwisata yang tidak melibatkan masyarakat. Sedangkan, lebih dari 300 kepala keluarga di Pulau Pari mayoritas bekerja sebagai nelayan. Penelitian ini menggunakan pendekatan kualitatif, dengan jenis penelitian secara deskriptif. Hasil dari penelitian ini menunjukkan bahwa implementasi kebijakan melalui RZWP3K tidak serta merta menjawab persoalan ruang di pulau kecil, sebab ada ketidakkonsistenan dan ketidaktegasan, serta dimensi kesejahteraan sosial yang terabaikan baik dari pemerintah pusat maupun daerah untuk mengelola dan memanfaatkan wilayah pesisir dan pulau-pulau kecil.

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The maritime axis launched by the government should make the coast and small islands on the front page of Indonesia. However, the condition that occurs is that small islands in Indonesia are almost untouched in terms of development because the country focuses on large and densely populated mainland islands. This condition can be seen from the services of small island communities that are far from standard in the health, education, transportation, and aspects related to community needs. So far, the state's attention to small islands is under the auspices of Law Number 1 of 2014, revision of Law Number 27 of 2007 concerning Management of Coastal Areas and Small Islands. In small island management, there are often many debates, from an economic, geopolitical, to sociocultural perspective. This difference in perspective has led to interventions that have the potential to harm island communities. This is the case with the Coastal Zone and Small Islands Zoning Plan (RZWP3K) which is being drafted by the DKI Jakarta Provincial Government. One of the areas affected by the implementation of the RZWP3K is Pari Island, a group of Thousand Islands which will be turned into a tourism island that does not involve the community. Meanwhile, more than 300 households on Pari Island mostly work as fishermen. This research uses a qualitative approach, with a descriptive type of research. The results of this study indicate that the implementation of policies through RZWP3K does not necessarily address the problem of space on small islands because there are inconsistencies and indecisiveness, as well as neglected dimensions of social welfare from both the central and regional governments to manage and utilize coastal areas and small islands."