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"Salah satu permasalahan yang tengah dihadapi negara ini adalah memudarnya semangat nasionalisme dikalangan anak muda. Hal ini ditandai dengan kurang menghayatinya anak muda terhadap simbol-simbol kebangsaan seperti lagu kebangsaan, upacara nasional, dan menganggap budaya luar negeri lebih menarik. Berdasarkan studi-studi sebelumnya bahwa memudarnya rasa nasionalisme anak muda disebabkan oleh faktor eksternal dan faktor internal. Faktor eksternal yang dimaksud adalah arus globalisasi, paham liberal, dan maraknya produk luar negeri. Sedangkan faktor internalnya adalah desentralisasi sistem pemerintahan, keluarga yang tidak mengajarkan nasionalisme, dan sentiment primordial atau etnis. Peneliti berargumen bahwa memudarnya rasa nasionalisme anak muda disebabkan oleh adanya pergeseran makna nasionalisme pada pemuda sekarang dimana mereka tidak lagi mengandalkan sloganistik/simbolistik tetapi lebih ke tindakan substantif. Melalui wawancara mendalam serta studi dokumen dan visual, peneliti menyimpulkan bahwa memudarnya rasa nasionalisme dikarenakan pergeseran makna dari makna nasionalisme sebelumnya. Melalui konstruksi sosial yang diberikan oleh institusi pendidikan, media masaa, dan pemikiran mahasiswa itu sendiri munculah interpretasi makna sehingga menghasilkan tindakan rasional. Tindakan rasional ini dibagi menjadi dua tipe yaitu Tindakan Rasional Nilai dan Tindakan Rasional Instrumental pada arena kegiatan organisasi, volunteer, dan komunitas sebagai pemahamannya terhadap makna nasionalisme di era sekarang. Sehingga membentuk identitas nasional baru melalui nilai-nilai yang anut berdasarkan historis sejarah, pemikiran anak muda yang kritis, dan kegiatan mahasiswa yang bersifat nasionalis, sukarelawan, atau base on profit.

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One of the problems facing this country is the waning spirit of nationalism among young people. This is marked by the lack of respect for young people against national symbols such as national anthems, national ceremonies, and consider foreign culture more interesting. Based on previous studies that the waning sense of nationalism of young people is caused by external factors and internal factors. The external factors in question are the current of globalization, liberalism, and the rise of foreign products. Whereas internal factors are decentralized government systems, families that dont teach nationalism, and primordial or ethnic sentiments. Researchers argue that the waning sense of nationalism of young people is caused by a shift in the meaning of nationalism in today's youth where they no longer rely on sloganistic / symbolistic but rather on substantive actions. Through in-depth interviews and document and visual studies, the researcher concluded that the fading sense of nationalism was due to a shift in meaning from the meaning of previous nationalism. Through social construction given by educational institutions, mass media, and students thinking it self, interpretations of meaning emerge to produce rational actions. These rational actions are divided into two types namely Rational Value Actions and Instrumental Rational Actions in the arena of organizational, volunteer and community activities as their understanding of the meaning of nationalism in the current era. Thus forming a new national identity through profound values based on historical history, critical thinking of young people, and student activities that are nationalist, volunteering, or base on profit."

"[ABSTRAK

Skripsi ini membahas hubungan antara branded product meanings dan self-esteem pada mahasiswa. Penelitian merupakan penelitian kuantitatif dengan desain korelasional menggunakan teknik korelasi ganda. Responden diambil menggunakan teknik accidental sampling berjumlah 151 mahasiswa angkatan 2013 di Universitas Indonesia yang memiliki pengetahuan mengenai branded products di Indonesia. Pengambilan data dilakukan dengan menggunakan kuesioner Branded Product Meanings dari Strizhakova, Coulter, & Price (2008) dan Rosenberg Self-Esteem Scale (RSE) dari Rosenberg (1965). Hasil uji statistik menunjukkan terdapat hubungan yang signifikan antara branded product meanings dan self-esteem (r=0,356, p<0,05). Hasil tersebut didominasi oleh dimensi Nilai pada branded product meanings yang berhubungan signifikan dengan self-esteem (r=0,277, p<0,05). Hasil tersebut menunjukkan semakin tinggi pemaknaan nilai pada branded products, maka semakin tinggi juga self-esteem pada mahasiswa. Penelitian ini dapat digunakan bagi produsen, universitas, dan pengamat bahwa branded products meanings dapat menjadi salah satu sarana dalam meningkatkan self-esteem. Penelitian selanjutnya dapat menjadikan pemaknaan nilai sebagai mediator hubungan antara brand dengan self-esteem.

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ABSTRACT

This study explored the relationship between branded product meanings and selfesteem among college student. This study was quantitative design which use multiple correlation technical statistics. The respondent were 151 college students batch 2013 in Universitas Indonesia who have knowledge about branded products in Indonesia with obtained by accidental sampling technique. Branded product meanings questionnaire from Strizhakova, Coulter, & Price (2008) and Rosenberg Self-Esteem Scale (RSE) were used to collect data. The result indicates that positive significant correlation between branded product meanings and selfesteem (r=0,356, p<0,05). This result dominated by domain of value from branded product meanings which has significant correlation with self-esteem (r=0,277, p<0,05). That means higher meanings in Value domain of branded product meanings indicates higher self-esteem among college student. This Study can by used by company, university, and expertise to improve self-esteem of college student by increase his/her meanings to branded product. Future study can explore value meanings as mediator for correlation between branded products and selfesteem., This study explored the relationship between branded product meanings and selfesteem among college student. This study was quantitative design which use multiple correlation technical statistics. The respondent were 151 college students batch 2013 in Universitas Indonesia who have knowledge about branded products in Indonesia with obtained by accidental sampling technique. Branded product

meanings questionnaire from Strizhakova, Coulter, & Price (2008) and Rosenberg Self-Esteem Scale (RSE) were used to collect data. The result indicates that positive significant correlation between branded product meanings and selfesteem (r=0,356, p<0,05). This result dominated by domain of value from branded product meanings which has significant correlation with self-esteem (r=0,277, p<0,05). That means higher meanings in Value domain of branded product meanings indicates higher self-esteem among college student. This Study can by used by company, university, and expertise to improve self-esteem of college

student by increase his/her meanings to branded product. Future study can explore value meanings as mediator for correlation between branded products and selfesteem.]"

"ABSTRAKArtikel artikel yang diterbitkan di majalah Reader rsquo s Digest edisi USA telah diterjemahkan ke dalam bahasa Indonesia untuk edisi Indonesia dengan target pembaca yang berbeda baik dari segi kategori budaya maupun pemahaman Proses penerjemahan artikel artikel Reader rsquo s Digest ini memiliki beberapa aspek yang perlu diperhatikan misalnya metode penerjemahan yang digunakan dalam menyampaikan isi pikiran dan pesan dari teks yang diterjemahkan Sejauh ini penelitian yang fokus pada penggunaan metode penerjemahan beserta pergeseran makna yang terjadi dalam proses penerjemahan masih terbatas Untuk alasan tersebut artikel ini memiliki tujuan untuk menganalisis metode yang digunakan oleh penerjemah artikel Reader rsquo s Digest untuk mengatasi berbagai masalah penerjemahan dan menemukan jenis jenis pergeseran makna yang muncul dalam artikel yang disebabkan atau diatasi oleh metode penerjemahan yang telah dipilih Penelitian ini dilakukan dengan membandingkan teks dari edisi USA berbahasa Inggris dengan edisi Indonesia untuk menentukan metode penerjemahan yang telah digunakan oleh penerjemah dan menemukan pergeseran makna di dalam teks Hasil dari penelitian ini menunjukkan bahwa terdapat beberapa pergeseran makna yang muncul di dalam teks dan beberapa pergeseran makna tersebut dapat dihindari dengan penggunaan metode penerjemahan yang tepat atau strategi penerjemahan lainnya yang memperkecil kemungkinan terjadinya pergeseran makna

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ABSTRACT

The articles published in Reader rsquo s Digest USA edition have been translated into its Indonesian edition in Bahasa Indonesia with different types of readers cultures and understandings This translation process of Reader rsquo s Digest articles has many issues regarding the translation methods used in order to fulfil the necessity of transferring the whole thought and message of the text Only a few researches that address the use of particular methods of translation as well as the shifts of meanings that result from those methods chosen have been done To solve the problem this paper aims to analyze the methods that are used by the translator of the Reader rsquo s Digest article to tackle any translation problems and to discover the shifts of meanings that occur in the articles caused and minimized by the chosen translation methods The research is done by comparing the Reader rsquo s Digest USA version and the Indonesian version to decide on the most possible translation methods chosen by the translator and to find any shift of meaning The result of the research shows several shifts of meanings that could be solved by using appropriate translation methods or other possible translation strategies"

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Theoretical shifts in anthropological studies in recent decades has given way to renewed recognition of looking at issues of identity, namely that the sociall life, the arena in which the identity plays in, must be fundamentally understood as negotiating meanings. This is where Clifford Geertz?s interpretative approach becomes important yet problematic. Important because Geertz offers a humanistic approach which examines how meanings and symbols become important in the view of the community itself. Therefore, he argues, cultural interpretation requires a more in-depth analysis, also more intelligent and complex in which its purposes and those complexed cultural forms that can not simply be reduced to the effects on the social engines and organisms as claimed by structuralist and functionalist scholars before him. At the same time, it is also problematic because of Geertz?s position that searches for meaning makes him seem neglective or underestimative of the process of how interaction ? the arena of where meanings work ? is produced. In this case, Geertz?s critics have ?helped? by reminding him of what is power relations and agency. Refering to the conception of Sherry Ortner, the author argues that through the agency there is a way to see this debate from the mid. The side which is not for eliminating the significant influence of Geertz is also not to ignore the significance of the critics? arguments, but to bridge the two (meaning and power relations). Efforts in connecting this theory through the concept of agency consequently will include the significance of one party, at the same time improve its insignificance through the criticism of others and vice versa."

"Pesatnya perkembagan teknologi informasi membuat website menjadi sebuah ruang penandaan yang bisa menjangkau khalayak global. Keterbatasan ruang dan waktu yang ditiadakan oleh website memungkinkan orang untuk berbagi tanda, berbagi makna, dan berbagi ide, kapanpun dan di manapun. Akibatnya informasi dapat mengalir dengan cair, masuk dan pergi ke benak orang dan budaya yang berbeda. Sirkulasi ideologipun terjadi di ruang penandaan ini. Simbol-simbol yang ditata dengan pengaturan tertentu akan menimbulkan makna-dan ideologi-yang tertentu pula. Dalam advertensi, pengorganisasian tanda menjadi penting untuk menciptakan sebuah imaji. Website, yang salah satu fungsinya adalah advertensi, mensirkulasikan dan mendistribusikan sistem penandaan sesuai ideologi yang ingin diusungnya, karena itu penelaahan terhadap penataan website dapat membongkar bangun ideologi yang menyangganya.Website The British Council memuat segala informasi yang boleh diketahui orang mengenai institusi budaya ini. Analisis wacana yang penulis lakukan terhadap situs www.britishcouncil.org ini menunjukan banyak sekali tegangan, dan kontradiksi antara pengaturan tanda, proses penandaan dalam konteks sejarah perpolitikan dunia, dan makna yang ditimbulkan oleh penandaan itu. Dengan melihat makna lapis ke dua yang muncul dari sistem penandaan situs ini, dapat diketahui ideologi apa yang bersirkulasi dan dianut oleh lembaga budaya ini, sekaligus implikasi politis dari pendistribusian makna penandaan ini.

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The rapid development of information technology promotes website as a space of signification that can reach global audience. The limitation of lime and space eliminated by website enables one to share signs, meanings and ideas every time and everywhere. As a consequence, information can flow fluidly, in and out, to and fro in the mind of people of different cultural background. Hence, circulation of ideology occurs in this very process of sign faction. The symbols arranged in particular organization would create particular meaning-and ideology -as well. In advertencies, the organization of signs becomes important to create certain image. Website, whose function among others is advertency, circulates and distributes signification system based on the ideology that it carries, therefore an analysis toward the organization of the website can deconstruct the building of ideology that construct it.

The British Council website includes all the information which can be made available for people about this cultural institution. A discourse analysis, done by the writer, toward the site of www.britishcouncil.org shows that there are tensions as well as contradictions among the organization of the signs, the signification process in the context of the political history of the world, and the meaning established by the signification. By looking at the second order meaning of the signification system on the cite, we can acknowledge the kind of ideology that this cultural institution circulates and is trying to build, as well as the political implication of the distribution of such signification meaning."