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Hasil Pencarian

Ditemukan 5 dokumen yang sesuai dengan query
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Ery Sukoco
Depok: Universitas Indonesia, 2007
T24488
UI - Tesis Membership  Universitas Indonesia Library
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Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 1991
S9899
UI - Skripsi Membership  Universitas Indonesia Library
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Hanna Damayanti
"[ABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, citra perusahaan, dan nilai konsumen terhadap loyalitas konsumen dalam penerapan strategi green marketing. Penelitian ini mengambil studi kasus produk kosmetik The Body Shop. Data diambil dari 200 responden yang pernah menggunakan paling tidak 1 jenis produk The Body Shop. Analisis data menggunakan dengan metoda analisis structural equation model melalui perangkat lunak Lisrel. Penelitian ini terdiri dari 8 hipotesis Hasil penelitian menunjukkan bahwa nilai emosional, nilai sosial, dan nilai harga memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen. Sedangkan kualitas produk dan citra perusahaan tidak memiliki pengaruh signifikan terhadap kepuasan konsumen. Kualitas produk dan citra perusahaan juga memiliki pengaruh signifikan terhadap loyalitas konsumen. Implikasi manajerial diberikan untuk meningkatkan performa perusahaan.

ABSTRACT
This study aims to analyze the influence product quality, corporate image, consumer loyalty and consumer value in the implementation of green marketing strategy. This research is a case study of The Body Shop. Data were taken from 200 respondents who had used at least one type of product of The Body Shop. Regression data analysis with structural equation model (SEM) analysis method using the software Lisrel. This study consists of 8 hypothetical results showed that the emotional value, social value, and price value has a positive and significant influence on consumer satisfaction. While product quality and corporate image does not have a significant influence on consumer satisfaction. Product quality and corporate image also has a significant influence on consumer loyalty. Managerial implications are given to improve the performance of the company.;This study aims to analyze the influence product quality, corporate image, consumer loyalty and consumer value in the implementation of green marketing strategy. This research is a case study of The Body Shop. Data were taken from 200 respondents who had used at least one type of product of The Body Shop. Regression data analysis with structural equation model (SEM) analysis method using the software Lisrel. This study consists of 8 hypothetical results showed that the emotional value, social value, and price value has a positive and significant influence on consumer satisfaction. While product quality and corporate image does not have a significant influence on consumer satisfaction. Product quality and corporate image also has a significant influence on consumer loyalty. Managerial implications are given to improve the performance of the company., This study aims to analyze the influence product quality, corporate image, consumer loyalty and consumer value in the implementation of green marketing strategy. This research is a case study of The Body Shop. Data were taken from 200 respondents who had used at least one type of product of The Body Shop. Regression data analysis with structural equation model (SEM) analysis method using the software Lisrel. This study consists of 8 hypothetical results showed that the emotional value, social value, and price value has a positive and significant influence on consumer satisfaction. While product quality and corporate image does not have a significant influence on consumer satisfaction. Product quality and corporate image also has a significant influence on consumer loyalty. Managerial implications are given to improve the performance of the company.]"
2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Muhammad Hudzaifah Abdul Aziz
"[ABSTRAK
Indonesia merupakan salah satu produsen terbesar komoditas kakao biji di dunia.
Hal ini menandakan bahwa kakao biji merupakan salah satu komoditas terpenting
bagi Indonesia. Karenanya, pemerintah perlu menjaga stabilitas produksi dari
komoditas terserbut. Selanjutnya, peran penting dari komoditas kakao biji ditandai
dengan besarnya share ekspor dari komoditas tersebut terhadap total ekspor sektor
pertanian Indonesia dan juga peran penting dari komoditas kakao biji terhadap
mata pencaharian utama petani kecil di pedesaan.
Penelitian ini bertujuan untuk menguji determinan dari produksi komoditas kakao
biji Indonesia. Secara lebih khusus, penelitian ini mendiskusikan bagaimana
faktor-faktor agronomis, karakteristik petani, dan proses rantai nilai dapat
mempengaruhi produksi kakao biji di Indonesia yang dijelaskan melalui metode
kualitatif. Selain itu, penilitian ini juga menguji bagaimana pengaruh dari harga
produsen dan perubahannya, harga dunia, curah hujan, dan inflasi terhadap
produksi komoditas kakao biji Indonesia dengan menggunakan model random
effect.
Hasil penelitian ini menunjukkan bahwa faktor-faktor agronomis dapat
mempengaruhi produksi kakao biji melalui tingkat curah hujan dan tingkat
kelembaban yang memngaruhi pohon kakao. Selanjutnya, karakteristik petani,
seperti motif untuk memenuhi kebutuhan sehar-hari, dapat memengaruhi
keputusan petani dalam membudidayakan komoditas kakao biji. Proses rantai nilai
menjelaskan bahwa harga produsen secara langsung mempengaruhi kapasitas
produksi domestic, sedangkan harga internasional secara tidak langsung
mempengaruhi kapasitas produksi. Sementara itu, model random effect
menunjukkan bahwa harga produsen, perubahan harga produsen, harga dunia, dan
inflasi secara signifikan memberikan pengaruh terhadap produksi kakao biji
domestik.

ABSTRACT
Currently, Indonesia has become one of the major producers of cocoa bean in the
world. Then, it makes cocoa bean as one of the important commodities for
Indonesia. Since the crop has become one of the important commodities for
Indonesian economy, the government needs to maintain the stability of cocoa
bean production. The important role of cocoa bean can be shown by the share of
cocoa bean export on Indonesian agricultural export and the livelihood of
smallholder farmers.
This research aims to examine the determinants of Indonesian cocoa bean
production. Particularly, this research discusses how the agronomics factors,
farmers? characteristics, and value chain process can affect the cocoa bean
production in Indonesia. Qualitative analysis is used to discuss these factors.
Furthermore, this research also examines the affect of producer price, change in
producer price, world price, rainfall, and inflation on the cocoa bean production.
Random effect model is used to examine the affect of those variables.
The result reveals that agronomics factors can affect the production through the
impact of rainfall and humidity on cocoa tree. The farmers? characteristics, i.e. the
motive to survive can affect the decision of farmers in cultivating cocoa bean. The
value chain process can explain that producer price of cocoa bean can directly
affect the domestic production, whereas the world price indirectly affects the
domestic production. Meanwhile, the random effect model reveals that change in
price of cocoa bean, producer price of cocoa bean, the world price, and inflation
significantly affect the domestic production.;Currently, Indonesia has become one of the major producers of cocoa bean in the
world. Then, it makes cocoa bean as one of the important commodities for
Indonesia. Since the crop has become one of the important commodities for
Indonesian economy, the government needs to maintain the stability of cocoa
bean production. The important role of cocoa bean can be shown by the share of
cocoa bean export on Indonesian agricultural export and the livelihood of
smallholder farmers.
This research aims to examine the determinants of Indonesian cocoa bean
production. Particularly, this research discusses how the agronomics factors,
farmers’ characteristics, and value chain process can affect the cocoa bean
production in Indonesia. Qualitative analysis is used to discuss these factors.
Furthermore, this research also examines the affect of producer price, change in
producer price, world price, rainfall, and inflation on the cocoa bean production.
Random effect model is used to examine the affect of those variables.
The result reveals that agronomics factors can affect the production through the
impact of rainfall and humidity on cocoa tree. The farmers’ characteristics, i.e. the
motive to survive can affect the decision of farmers in cultivating cocoa bean. The
value chain process can explain that producer price of cocoa bean can directly
affect the domestic production, whereas the world price indirectly affects the
domestic production. Meanwhile, the random effect model reveals that change in
price of cocoa bean, producer price of cocoa bean, the world price, and inflation
significantly affect the domestic production., Currently, Indonesia has become one of the major producers of cocoa bean in the
world. Then, it makes cocoa bean as one of the important commodities for
Indonesia. Since the crop has become one of the important commodities for
Indonesian economy, the government needs to maintain the stability of cocoa
bean production. The important role of cocoa bean can be shown by the share of
cocoa bean export on Indonesian agricultural export and the livelihood of
smallholder farmers.
This research aims to examine the determinants of Indonesian cocoa bean
production. Particularly, this research discusses how the agronomics factors,
farmers’ characteristics, and value chain process can affect the cocoa bean
production in Indonesia. Qualitative analysis is used to discuss these factors.
Furthermore, this research also examines the affect of producer price, change in
producer price, world price, rainfall, and inflation on the cocoa bean production.
Random effect model is used to examine the affect of those variables.
The result reveals that agronomics factors can affect the production through the
impact of rainfall and humidity on cocoa tree. The farmers’ characteristics, i.e. the
motive to survive can affect the decision of farmers in cultivating cocoa bean. The
value chain process can explain that producer price of cocoa bean can directly
affect the domestic production, whereas the world price indirectly affects the
domestic production. Meanwhile, the random effect model reveals that change in
price of cocoa bean, producer price of cocoa bean, the world price, and inflation
significantly affect the domestic production.]"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
T43410
UI - Tesis Membership  Universitas Indonesia Library
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Mohammad Bayu Edigani Putra
"Kenyamanan dalam mengkonsumsi makanan dan minuman kini semakin menjadi kebutuhan dan populer di perkotaan. Hal tersebut terjadi karena pada umumnya disebabkan oleh kondisi masyarakat perkotaan yang merasa waktunya untuk makan semakin berkurang sehingga dalam hal makanan ataupun minuman membutuhkan variasi, cepat disajikan, dan kenyamanan tempat. Kondisi ini membuat toko-toko seperti 7-Eleven dan Lawson semakin berkembang di Jabodetabek. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana customer perceived value dari 7-Eleven dan Lawson yang keduanya berlokasi di Bintaro sektor 5, Tangerang Selatandan bagaimana perbedaan antara keduanya. Penelitian ini menggunakan pendekatan kuantitatif dengan 100 orang responden yang pernah mengunjungi dan juga bertransaksi di 7-Eleven dan Lawson Bintaro sektor 5. Penelitian ini menggunakan dimensi nilai harga, nilai kualitas produk, nilai kualitas layanan, nilai emosional, dan nilai sosial dalam melakukan pengukuran terhadap customer perceived value pada convenience store. Hasil penelitian menunjukan customer perceived value 7-Eleven lebih tinggi dibandingkan dengan Lawson.
......
Convenience store as a trend has entered into the realm of lifestyle that becomes a phenomenon which occurred in the urban consumer. The trend is also moving frequently with the development of the middle class, stronger purchasing power, improved distribution, and rapid information in the modern era. In addition, comfort in consuming is now increasing and became popular in urban areas. It's because in general due to the conditions of urban societies that have a little time to eat, so in terms of food requires variation, quickly served and convenient place. This condition makes convenience stores such as 7- Eleven and Lawson increasingly growing in Jabodetabek. The purpose of this study was to determine how high the customer perceived value of the 7 - Eleven and Lawson that both located at Bintaro sector 5, South Tangerang. This study used a quantitative approach to 100 respondents who had visited and also transacted at 7 - Eleven and Lawson Bintaro sector 5. This study used the dimensions of pricing value, product quality value, service quality value, emotional value and social value in measuring the customer perceived value on convenience stores. The results showed the customer perceived value in 7 - Eleven is higher than Lawson"
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2014
S53714
UI - Skripsi Membership  Universitas Indonesia Library