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"Aktivitas CSR perusahaan menjadi salah satu strategi untuk mencapai tujuan perusahaan. Salah satunya adalah manajemen sumber daya manusia, yaitu sebagai alat untuk meningkatkan job pursuit intention pencari kerja. Penelitian kuantitatif ini bertujuan untuk melihat pengaruh dari economic citizenship, legal citizenship, ethical citizenship, dan philanthropic citizenship terhadap job pursuit intention dengan dimoderasi oleh variabel socio-environmental consciousness. Penelitian ini melibatkan 203 mahasiswa jurusan akuntansi, manajemen, dan ilmu ekonomi, FEB UI angkatan 2012. Hasil penelitian ini menunjukan bahwa job pursuit intention individu secara signifikan dipengaruhi oleh keempat dimensi CSR, dan socioenvironmental consciousness tidak memoderasi pengaruh dari keempat dimensi CSR terhadap job pursuit intention individu terhadap perusahaan rokok.

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Aktivitas CSR perusahaan menjadi salah satu strategi untuk mencapai tujuan perusahaan. Salah satunya adalah manajemen sumber daya manusia, yaitu sebagai alat untuk meningkatkan job pursuit intention pencari kerja. Penelitian kuantitatif ini bertujuan untuk melihat pengaruh dari economic citizenship, legal citizenship, ethical citizenship, dan philanthropic citizenship terhadap job pursuit intention dengan dimoderasi oleh variabel socio-environmental consciousness. Penelitian ini melibatkan 203 mahasiswa jurusan akuntansi, manajemen, dan ilmu ekonomi, FEB UI angkatan 2012. Hasil penelitian ini menunjukan bahwa job pursuit intention individu secara signifikan dipengaruhi oleh keempat dimensi CSR, dan socioenvironmental consciousness tidak memoderasi pengaruh dari keempat dimensi CSR terhadap job pursuit intention individu terhadap perusahaan rokok."

"Corporate social responsibility dapat mempengaruhi tingkat job pursuit intention dan recommendation intention mahasiswa tingkat akhir Fakultas Ekonomi dan Bisnis Universitas Indonesia. Job pursuit intention dan recommendation intention merupakan aspek yang penting untuk diperhatikan agar dapat mempermudah perusahaan dalam merekrut karyawan unggul. Banyak atribut yang menjadi pertimbangan pencari kerja dalam memilih tempat kerja. Sampel dalam penelitian ini adalah mahasiswa tingkat akhir FEB UI dan diolah menggunakan Structural Equation Modeling SEM . Penelitian ini membuktikan bahwa corporate social responsibility adalah salah satu atribut yang penting bagi mahasiswa tingkat akhir FEB UI untuk melamar atau mendapatkan pekerjaan dari suatu perusahaan dan merekomendasikannya kepada orang lain. Hasil penelitian ini menunjukkan jika corporate social responsibility berpengaruh positif terhadap job pursuit intention dan recommendation intention.

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Corporate Social Responsibility can affect the last year student rsquo s job pursuit intention and recommendation intention. Job pursuit intention and recommendation intention is a crucial thing to consider in order to make a company easier in recruiting potential worker. There are many attributes that might be consideration for job seeker to choose the workplace, one of its are corporate social responsibility. The samples of this research are the FEB UI last year students and be analyzed with Structural Equation Modeling SEM. The result of this research shows that corporate social responsibility have positive effect on job pursuit intention and recommendation intention in FEB UI last year students.EB UI Last Year Students."

"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "--"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices""