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Ditemukan 1 dokumen yang sesuai dengan query
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Karis Alika Islamadina, author
The antecedents of tourist brand loyalty: a study on top ten tourist destinasions in Asia = Penyebab dari loyalitas merek pada turis: riset pada sepuluh destinasi turis di Asia
ABSTRAK
The focus of this study is to examine the effect of tourist experience advertising, word of mouth and destination service performance on the customer based brand equity. This study finds that brand awareness, brand image, and brand quality all have an effect on brand loyalty. While destination service performance has...
2017
S66596
UI - Skripsi (Membership)  Universitas Indonesia Library