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"Jumlah kunjungan ulang pasien di Poliklinik Graha Eksekutif RSMH sebelum dan saat masa pandemi COVID-19 belum mencapai target 90% pada tahun 2019, 2020 dan 2021. RSMH perlu mencari tahu apa harapan pasien dengan melakukan pemasaran efektif dan optimal dalam upaya meningkatkan minat kunjungan ulang pasien melalui konsep bauran pemasaran. Bauran Pemasaran adalah kumpulan alat pemasaran untuk mempengaruhi permintaan produknya. Penelitian bertujuan mengetahui hubungan dan pengaruh bauran pemasaran 7P meliputi: produk (product), harga/tarif (price),tempat (place), promosi (promotion), profesional (professional), karyawan (people), kekuatan pemerintah (power) dengan minat kunjungan ulang pasien, serta penyusunan rekomendasi alternatif strategi pemasaran yang tepat. Penelitian dilaksanakan di Poliklinik Graha Eksekutif RSMH dengan mix method. Metode pengumpulan data kuesioner terhadap 215 responden selama tiga (3) bulan, wawancara terhadap 5 informan selama dua (2) bulan, FGD, dan telaah dokumen. Hasil penelitian kuantitatif didapatkan seluruh variabel 7P berhubungan dengan minat kunjungan ulang, variabel signifikan berpengaruh yaitu variabel harga/tarif, karyawan, promosi, kekuatan pemerintah dan yang paling dominan berpengaruh yaitu variabel tarif. Hasil penelitian kualitatif didapatkan rekomendasi alternatif strategi pemasaran jangka pendek >1 tahun meliputi : pelatihan public speaking dan service excellent, pengembangan SDM Unggul, memperluas networking untuk promosi, digitisasi tenaga kesehatan, promosi rutin, perbaikan interior eksterior, PKS pihak potensial, paket potongan 10%, diskon administrasi 50% dan mengoptimalkan Daftarinaja, telemedicine, Sijo, Sijadok dan jangka menengah >5 tahun meliputi : revisi tarif, penempatan karyawan right man on the right place, kebijakan remunerasi, pembuatan kios, menciptakan aplikasi RSMHClub, membuka brand produk, penerapan company branding, dan melakukan seminar pengampuan......The number of revisits patients in Executive Hall Polyclinic of the RSMH Palembang prior to and during COVID19 pandemic had not reached the designated target of 90% in 2019, 2020, and 2021. The RSMH needs to identify expectations from the patients by undertaking effective through the concept of mixed marketing. Mixed marketing is a set of marketing tools to influence demands toward a product. This research intended to acknowledge the relationships and influences from Mixed Marketing which the 7P; price; place; promotion; professionalism; people (staffing) and power government, toward revisiting interests among patients, and accordingly the composing of proper alternative marketing strategy for recommendation. The research was undertaken within Executive Hall Polyclinic of the RSMH Palembang by way of mixed methods comprising the method of questionnaire data gathering from 215 respondents within 3 (three) months; interviewing of five informants for 2 (two) months, FGD and literature review. Quantitative results from the research yielded that throughout all the 7P variables related to revisiting interests, the most significantlyinfluencing variables are pricing; people; promotion, and the power of government, whereas the most dominant variable is pricing. While qualitative results from research yielded a short term alternative marketing strategy for recommendation within the time span >1 year, namely public speaking and service excellence trainings; development of superior human resources, expansion of networking for promotion; digitalization of health workers; routine promotions; enhancements of interiors and exteriors; PKS of potential; 10% discount packages; 50% discount; along with optimization of the applications Daftarinaja; telemedicine; Sijo and Sijadok. For the medium term of >5 years the recommendations obtained are tariff revision; “right man on the right place ”staffing; remunerative policies; establishments of kiosks; creation of the RSMHClub app; setting up product branding; applying company branding and the organizing of remedial seminars."

"Saat ini, kurang dari 5 rumah sakit di Indonesia telah memanfaatkan teknologi informasi TI secara terintegrasi dan menyeluruh. Kondisi tersebut menjadikan tujuan utama penelitian ini melakukan analisis faktor-faktor penerimaan pengguna dan mengembangkan model penerimaan pengguna terhadap Sistem Informasi Manajemen Rumah Sakit SIMRS di Indonesia serta melakukan analisis terkait proses institusionalisasi SIMRS. Analisis proses institusionalisasi dilakukan untuk memberikan lesson learned terkait proses legitimasi SIMRS terhadap rumah sakit lain yang akan mengimplementasi SIMRS. Pemanfaatan SIMRS sangat diperlukan untuk mendukung program eHealth pemerintah. Penelitian ini merupakan studi deskriptif dengan menggunakan pendekatan kualitatif dan kuantitatif. Penelitian ini mengambil sampel pengguna SIMRS manajemen, dokter, perawat dan staf administrasi di empat rumah sakit pemerintah dan empat rumah sakit swasta di Indonesia yang telah menggunakan dan mengimplementasi SIMRS secara parsial. Pendekatan kualitatif dilakukan pada proses institusionalisasi dan identifikasi faktor penerimaan pengguna terhadap SIMRS. Pendekatan kuantitatif dilakukan untuk identifikasi faktor penerimaan pengguna dengan menggunakan Entropy dan validasi model penerimaan pengguna dengan menggunakan Structural Equation Modelling SEM . Hasil dari penelitian menunjukkan bahwa karakteristik individu kompatibilitas, keamanan informasi yang diharapkan dan kepercayaan diri pengguna dan organisasi dukungan manajemen, fasilitas pendukung dan keterlibatan pengguna dalam implementasi SIMRS lebih berpengaruh terhadap penerimaan pengguna dibandingkan dengan karakteristik teknologi.

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Now days, less than 5 of all hospitals in Indonesia have used an integrated and comprehensive information technology IT . These conditions formulate the main purpose of this study are analysing the user acceptance factors and to develop an user acceptance model of Hospital Information System HIS in Indonesia as well as analysing the HIS institutionalization processes. The HIS institutionalization processes are conducted to provide lesson learned on the HIS legitimacy processes to other hospitals that will implement HIS. Implementation of the HIS is urgently required to support the government eHealth program. This study is a descriptive study using qualitative and quantitative approaches. This study involves the HIS users hospital management, doctors, nurses and administrative staff in four public, government owned hospitals and four public, private owned hospitals in Indonesia that have been using and implementing a partial HIS. A qualitative approach was performed during process of institutionalization and identification user acceptance factors of the HIS, while the quantitative approach is performed to rank the HIS user acceptance factors using Entropy and model validation of the HIS user acceptance model using Structural Equation Modelling SEM . Results of this study indicate that individual characteristics compatibility, information security expectancy and self efficacy and organization management support, supporting facility and user involvement in the implementation of HIS have a greater influence to user acceptance on the HIS compared to the technology characteristics."