Ditemukan 2 dokumen yang sesuai dengan query
Cravens, David W., author
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved...
New York: McGraw-Hill, 2013
658.802 CRA s
Buku Teks Universitas Indonesia Library
Cravens, David W., author
Boston: McGraw-Hill , 2006
658.8 CRA s
Buku Teks Universitas Indonesia Library
