Ditemukan 2 dokumen yang sesuai dengan query
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising...
Cheltenham, U.K.: Edward Elgar, 2012
659.1 HAN
Buku Teks Universitas Indonesia Library
[Advances in advertising research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and...
Berlin: [Springer, ], 2012
e20396450
eBooks Universitas Indonesia Library
