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Abstrak :
ABSTRAK
Terjadinya the war for talent menyebabkan munculmya kelangkaan orang-orang bertalenta. Salah satu cara mendapatkan orang bertalenta baru adalah melalui ajang pencarian bakat. Dalam ajang pencarian bakat para peserta diseleksi dengan ketat, dilatih untuk meningkatkan performa mereka. Adanya sistem eliminasi yang dilakukan pada setiap minggu, menciptakan lingkungan yang kompetitif antar peserta. Salah satu ajang pencarian bakat yang paling popular adalah ajang pencarian bakat dalam bidang menyanyi, hal ini dapat dilihat dari banyaknya peserta yang mengikuti acara ini. Motivasi para peserta mengikuti ajang kompetisi tersebut biasanya dipicu oleh keinginan untuk mendapatkan kehidupan yang lebih baik dari kondisi mereka sebelum mengikuti ajang pencarian bakat. Biasanya acara semacam itu menjanjikan uang jutaan rupiah dan atau kontrak kerja dengan perusahaan tertentu. Tujuan penelitian ini adalah mengeksplorasi karier finalis ajang pencarian bakat di bidang menyanyi, setelah mengikuti audisi pencarian bakat. Eksplorasi dilakukan melalui berbagai sumber diantaranya melalui wawancara dengan grand finailis, ajang pencarian bakat dalam bidang menyanyi. Kemudian melakukan observasi tidak langsung untuk mengetahui kegiatan finalis selama mengikuti ajang pencarian bakat. Data tersebut diperoleh melalui media internet, merupakan data sekunder yang dapat dijadikan sebagai sumber informasi mengenai keberlanjutan karier finalis setelah mengikuti ajang pencarian bakat. Hasil penelitian menujukkan bahwa keberlanjutan karier seorang finalis ditentukan oleh sikap finalis itu sendiri, apakah yang bersangkutan terus berjuang mempelajari hal-hal baru sehingga dapat meyakinkan manajemennya agar tetap mempromosikannya untuk bisa bersaing di industri musik Indonesia

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ABSTRACT
The occurrence of the war for talent led to the emergence of the scarcity of talented people. One of the ways to get new talented people is through talent searching. In the talent search arena the participants are strictly selected, trained to improve their performance. The existence of elimination system conducted on a weekly basis, creating a competitive environment among participants. One of the most popular talent search events is the talent search event in the singing field, it can be seen from total participants who follow this event. The motivation of the participants to follow the competition is usually triggered by the desire to get a better life from their condition before following the talent search. Usually such events promise millions of rupiah and or contracts with certain companies. The purpose of this research is to explore the career of talent search finalists in singing field, after participating in talent search audition. Exploration is done through various sources including through interviews with the grand finalist in the talent search event in the field of singing. Then make an indirect observation to know the activities of finalists during the talent search event. The data obtained through the internet media, is a secondary data that can be used as a source of information about the sustainability of a finalists career after following the talent search event. The research results show that the sustainability of a finalists career is determined by the attitude of the finalist itself, whether the finalist continue to struggle to learn things so that they can convince their management to keep promoting them to be able to compete in Indonesian music industry

Abstrak :
Tesis ini membahas Evaluasi Performa Laporan Keuangan Dalam Rangka Meningkatkan Cash Conversion Rate dan Implementasi Strategi Pemasaran Online Pada UMKM Rapino Collection. Serangkaian wawancara dan proses business coaching terstruktur dilakukan dengan pemilik Rapino Collection, di Jakarta. Hasil dari wawancara terstruktur dianalisis dengan menggunakan STP, Marketing Mix, Business Model Canvas, SWOT, Porter's 5 Forces, Gap Analysis dan Pareto Analysis untuk sampai pada masalah yang paling penting untuk dipecahkan. Temuan menunjukkan bahwa ada tiga masalah utama yang dihadapi UMKM yang dapat diperbaiki untuk meningkatkan kinerja UMKM, yaitu: 1) kurangnya saluran pemasaran, khususnya melalui media online; 2) Sulitnya pemilik melakukan penagihan piutang usaha yang membuat menurunya performa keuangan; dan 3) belum dilakukannya analisis kesehatan keuangan sebagai patokan pengambilan keputusan. Business coaching ini diharapkan dapat membantu Rapino Collection di dalam meningkatkan kinerjanya. ...... This thesis discusses about evaluation of financial report performance in order to increase cash convesion cycle and implementation of online marketing strategy on Rapino Collection business. A series of structured interviews and business coaching processes were conducted with the owner of Rapino Collection, in Jakarta. The results of structured interviews were analyzed using STP, Marketing Mix, Business Model Canvas, SWOT, Porter's 5 Forces, Gap Analysis and Pareto Analysis to arrive at the most urgent problems to be solved. The findings showed that there were three main problems faced by the SME that could be diminished to improve SME performance, which were: 1) lack of marketing channels, especially online media channel; 2); lack of capabilities to collect account recieveable that reduce SME's financial performance; and 3) Analysis of financial performance never been done by SME as a standard of decision making process. This business coaching is expected to help Rapino Collection and other SMEs to improve its performance.

Abstrak :
Tesis ini membahas tentang bagaimana cara UKM Demour Collection yang bergerak di bidang produksi tas untuk dapat mengakuisisi pasar yang baru dan melakukan diferensiasi bisnis agar dapat berkembang dengan maksimal, dengan intervensi business coaching. Coach melakukan wawancara tidak terstruktur terhadap coachee dan proses observasi untuk mendapatkan seluruh informasi yang dibutuhkan untuk proses analisis dan pembentukan solusi terhadap masalah atau kesenjangan yang ada pada hasil analisis tersebut yang dilakukan di Jakarta Timur. Hasil dari wawancara dan observasi tersebut dianalisis dengan menggunakan Business Model Canvas, STP, Bauran Pemasaran, Porter's Five Forces, SWOT dan TOWS, Gap Analysis, dan Analisis Pareto agar dapat mengerucutkan masalah dan kendala pada Demour dari yang paling penting untuk diselesaikan. Hasil pengerucutan masalah menghasilkan dua masalah atau kendala utama yang harus segera diselesaikan, yaitu: 1) ketidakmampuan mengidentifikasi peluang bisnis untuk meningkatkan pertumbuhan usaha, dan 2) bagaimana implementasi online marketing berbasis customer decision journey. Dengan dilakukannya business coaching ini diharapkan dapat membantu UKM Demour Collection untuk terus bertahan dan berkembang dalam bisnis mereka. ......This thesis discusses about how UKM Demour Collection that is working in bag production business to acquire new market and create a business differentiation so that they can develop optimally, with business coaching intervention. A series of unstructed interview and observation were conducted to the coachee in order to obtain all the information that is needed for analyzing process and creating solutions to the problem or gap that is occurred from the analysis results that was done in East of Jakarta. The results from the interview and observation is analyzed by using Business Model Canvas, STP, Marketing Mix, Porter's Five Forces, SWOT and TOWS, Gap Anlysis, and Pareto Analysis in order to purify the problems or obstacles from Demour rating from the most important thing to be finished. The results from purifying the problems resulting 2 main problems that is needed to be solved, those are: 1) Not knowing how to identify business opportunity in order to increase company's growth, 2) How to implement online marketing with customer decision journey. By doing this, business coaching is expected to help UKM Demour Collection to be sustained and developed.

Abstrak :
Kecenderungan konsumen mencari informasi dan referensi melalui internet membuat pembelian produk bergeser ke era digital. Pengembangan bisnis Ryzn Embroidery dengan menggunakan strategi digital marketing perlu dilakukan dikarenakan 100% penjualan saat ini berasal dari customer yang menemukan Ryzn Embroidery melalui websitenya sehingga dibutuhkan strategi digital marketing melalui search engine optimization (SEO) dan penggunaan pay per click advertising (Google Ads).  Sebelum menerapkan Google Ads, dibutuhkan penyusunan anggaran dan analisis kelayakan investasi untuk memberikan gambaran berapa biaya yang dibutuhkan dan bagaimana kelayakan dari investasi tersebut dengan metode capital budgeting pada tiga skenario, yaitu optimis, moderat dan pesimis, serta mengetahui berapa biaya yang dibutuhkan untuk mengakuisisi customer baru untuk pencapaian target jangka panjang Ryzn Embroidery melalui analisis customer lifetime value.

 

 

 

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The tendency of seeking information and references through the internet in consumers makes the purchasing decision shift into digitalization. The development of the Ryzn Embroidery business by using a digital marketing strategy needs to be done because 100% of the current sales are from customers who found Ryzn Embroidery through their website, therefore it needs digital marketing strategy to optimize the website by using search engine optimization (SEO) and pay per click advertising (Google Ads). Before implementing digital marketing by Google Ads, it needs to construct the budgeting plan and investment feasibility analysis in order to give an overview about how much it costs to run digital marketing activities, find out the feasibility of the investment with capital budgeting method in three scenarios; optimistic, moderate, and pesimistic, and find out how much it will cost to acquire new customers to achieve Ryzn Embroidery's long-term target through customer lifetime value analysis.

 

 

Abstrak :
Meningkatnya daya saing dan peran usaha mikro, kecil dan menengah (UMKM) menjadi salah satu kunci pertumbuhan ekonomi yang berkelanjutan. Namun, kekurangannya adalah banyak UMKM yang kesulitan mengelola usahanya dengan baik untuk berubah menjadi perusahaan besar. PT NEURO MEDIKA SEJAHTERA (NMS) adalah distributor alat kesehatan yang berbasis di Jakarta yang dikategorikan sebagai UMKM. Penelitian ini bertujuan untuk menganalisis dan membantu mengembangkan kegiatan promosi dalam skala UMKM. Penelitian ini menggunakan metode kualitatif dengan pendekatan business coaching. Pengumpulan data dilakukan dengan wawancara mendalam dengan pemilik perusahaan. Kemudian, kuesioner survei juga dilakukan untuk mendukung validitas dan reliabilitas data. Analisis dan hasil menunjukkan bahwa PT NMS berjuang untuk mengelola kegiatan promosi di tengah pasar monopoli, yang menyebabkan penurunan penjualan. Oleh karena itu, dilakukan bauran promosi yang mendasar untuk mengimplementasikan solusi, yaitu: perbaikan profil perusahaan sebagai media periklanan, penyusunan SOP personal selling, pengembangan website sebagai media kehumasan, dan pembuatan strategi promosi penjualan. ......The increasing competitiveness and role of micro, small and medium enterprises (MSMEs) is one of the keys to sustainable economic growth. However, the downside is that many MSMEs struggles to manage the business well to transform into a big enterprise. PT NEURO MEDIKA SEJAHTERA (NMS) is a medical equipment distributor based in Jakarta that is categorized as MSME. This research aims to analyzed and help to develop promotion activities in the scale of MSME. The research is using qualitative methods with business coaching approach. The data collected by having an in-depth interview with the owner of the company. Then, survey questionnaires were also conducted to support the validity and reliability of the data. The analysis and results show that PT NMS struggles to manage promotion activities amid monopolistic markets, leading to deterioration sales. Therefore, a fundamental promotion mix was carried out to implement solutions, namely: improvement on the company profile as advertising media, formulating SOP for personal selling, developing a website as public relations media, and creating sales promotion strategies.

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[ABSTRAK
Penelitian ini ditujukan untuk menguji pengaruh pertumbuhan karir organisasi (organizational career growth) dan persepsi politik organisasi (perceptions of organizational politics) terhadap maksud pengunduran diri (turnover intention) para pegawai dinas luar negeri non diplomatik pada Kementerian Luar Negeri Republik Indonesia. Penelitian ini adalah penelitian kuantitatif dan dianalisis menggunakan metode regresi. Data dikumpulkan melalui kuesioner yang diperoleh dari 208 pegawai non diplomatik pada Kementerian Luar Negeri Republik Indonesia. Hasil penelitian ini membuktikan bahwa pertumbuhan karir organisasi berpengaruh negatif terhadap maksud pengunduran diri, dan persepsi politik organisasi berpengaruh positif terhadap maksud pengunduran diri. Ditemukan bahwa pencapaian tujuan karir mempengaruhi maksud pengunduran diri secara signifikan. Peneliti menyimpulkan bahwa semakin besar peluang yang diberikan organisasi kepada pegawai untuk mencapai tujuan karirnya, maka akan mengurangi kecenderungan pegawai untuk meninggalkan organisasi. General political behavior sebagai dimensi dari persepsi politik organisasi mempengaruhi maksud pengunduran diri secara signifikan. Disimpulkan pula bahwa persepsi politik organisasi meningkatkan niat untuk meninggalkan organisasi.

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ABSTRACT
The purpose of this study is to examine the relationship between organizational career growth and turnover intention, as well as perceptions of organizational politics and turnover intention, among non diplomatic staffs of the Ministry of Foreign Affairs of Republic of Indonesia. This research used quantitative design and analyzed by regression method. The data were collected by questionnaires from 208 respondents of non diplomatic staffs of the Ministry of Foreign Affairs of Republic of Indonesia. The results of this study show that the organizational career growth are negatively related to turnover intention, and the perceptions of organizational politics are positively related to turnover intention. It was found that career goal progress have strong influences on turnover intention. The researcher suggest that the greater opportunities provided by an organization for employees to meet their career goals, make employees less likely to consider leaving the organization. General political behavior as dimension of perceptions of organizational politics have strong influences on turnover intention. It suggest that perceptions of organizational politics are increase the intention to leave the organization, The purpose of this study is to examine the relationship between organizational career growth and turnover intention, as well as perceptions of organizational politics and turnover intention, among non diplomatic staffs of the Ministry of Foreign Affairs of Republic of Indonesia. This research used quantitative design and analyzed by regression method. The data were collected by questionnaires from 208 respondents of non diplomatic staffs of the Ministry of Foreign Affairs of Republic of Indonesia. The results of this study show that the organizational career growth are negatively related to turnover intention, and the perceptions of organizational politics are positively related to turnover intention. It was found that career goal progress have strong influences on turnover intention. The researcher suggest that the greater opportunities provided by an organization for employees to meet their career goals, make employees less likely to consider leaving the organization. General political behavior as dimension of perceptions of organizational politics have strong influences on turnover intention. It suggest that perceptions of organizational politics are increase the intention to leave the organization]

Abstrak :
Penelitian ini mencoba mengevaluasi penerapan konsep Corporate University di PT. X yang disebut dengan X University. Penelitian dilakukan dengan melakukan analisis core processes yang diterapkan di X University berdasarkan konsep corporate university wheel. Penelitian ini dilakukan dengan menggunakan metode kualitatif yakni dengan melakukan wawancara dengan perwakilan dari X University untuk memperoleh informasi mendalam mengenai penerapan konsep corporate university di PT.X . Secara garis besar dari hasil penelitian X University sudah memahami dan menerapkan konsep corporate university dengan baik. ......This study tries to evaluate the application of the Corporate University in PT. X called X University. Research carried out by analyzing core processes applied at the X University based on the concept of corporate university wheel. This research is conducted using qualitative methods by doing interviews with representatives from X University to obtain in-depth information regarding the application of the corporate university’s concept in PT.X. In general, X University already understand and had applied the concept of good corporate university.

Abstrak :
Penelitian ini dilakukan untuk dapat melihat adanya pengaruh gaya kepemimpinan klasik, transaksional, visioner, dan organik terhadap employee engagement dengan kecerdasan emosional sebagai variabel mediasi di Kementerian Pendayagunaan Aparatur Negara dan Reformasi Birokrasi. Responden penelitian ini berjumlah 142 orang pegawai. Metode penelitian yang digunakan adalah metode kuantitatif dengan uji regresi berganda. Sedangkan Alat ukur yang digunakan dalam penelitian ini adalah Jing Scale Leadership Style (2009), Utrech Work Engagement Scale Preliminary Manual Version I oleh Schaufeli dan Bakker (2003), dan Trait Emotional Intelligence Questionnaire-Short Form (TEIQue-SF) oleh Petrides dan Furnham (2006). Hasil penelitian menunjukkan bahwa gaya kepemimpinan visioner dan organik memiliki pengaruh terhadap employee engagement dengan efek mediasi kecerdasan emosional. Sementara tidak terdapat efek mediasi kecerdasan emosional pada pengaruh gaya kepemimpinan klasik dan transaksional terhadap employee engagement.

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This research is conduct to find whether there is impact between leadership style toward employee engagement with emotional intelligence as mediating variable on employees at Ministry of Administrative Reform. The survey involved 142 civil servant. The research method used multiple regression. The instrument used in the questionnaire are Jing Scale Leadership Style (2009), Utrech Work Engagement Scale Preliminary Manual Version I which is developed by Schaufeli and Bakker (2003), and Trait Emotional Intelligence Questionnaire-Short Form (TEIQue-SF) which is developed by Petrides dan Furnham (2006). The result showed emotional intelligence is partially mediates the relation between visionary and organic leadership on employee engagement. In the other hand, there is no mediation effect for classical and transactional on employee engagement.

Abstrak :
Tujuan dari Studi ini adalah untuk mengetahui pengaruh kepemimpinan transformasional dan persepsi dukungan organisasi terhadap kesiapan pegawai untuk berubah. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif yang terdiri atas komparatif, asosiatif dan deskriptif. Hasil yang didapat menunjukan bahwa empat dimensi dari kepemimpinan transformasional yaitu foster acceptance group goal, high performance expectancy dan intellectual stimulation memiliki pengaruh yang signifikan terhadap tingkat partisipasi pegawai. Dua dimensi dari kepemimpinan transformasional yaitu high performance expectancy dan intellectual stimulation memiliki pengaruh yang signifikan terhadap tingkat keinginan pegawai untuk mempromosikan perubahan. Sedangkan persepsi dukungan organisasi memiliki pengaruh yang signifikan terhadap penolakan pegawai terhadap perubahan. ......This study is aim to examines the influence of transformational leadership and perceive organizational support on employees readiness for change. This study using quantitative methode wich consists associative, comparative and descriptive. The result show that four dimensions of transformational leadership namely foster acceptance group goal, high performance expectancy, intellectual stimulation have a significan influence on participating change. Two dimensions of transformational leadership namely high performance expectancy and intellectual stimulation have a significan ingluence on promoting change. While perceive organizational support was found has a significant influence on resisting change.

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ABSTRAK
Tesis business coaching ini membahas kegiatan yang dilakukan di PT Tidar Motor, bengkel mobil yang berlokasi di Cibubur dengan berbagai unit bisnis. Melalui metode exploratory research dan qualitative research, coach menemukan beberapa masalah pada fungsi keuangan, sumber daya manusia, dan pemasaran, sehingga value proposition untuk menjadi bengkel one-stop service sulit dicapai. Masalah tersebut dapat terjadi karena kurang optimalnya model bisnis saat ini untuk mencapai kondisi yang diharapkan. Maka, melalui business coaching ini, dilakukan perbaikan, perumusan model bisnis baru, dan disertai dengan cara-cara pemenuhan yang dianggap strategis untuk mencapai kondisi yang diharapkan, yang mana fokus coach dalam model bisnis adalah pada elemen key partnership, cost structure, dan revenue stream. Action plan berupa perbaikan dan pembuatan laporan keuangan juga dilakukan dengan harapan dapat membantu meminimalkan masalah keuangan, yaitu cost yang tinggi, profit margin yang kecil, cashflow yang lambat, dan terdapatnya selisih laba di laporan keuangan dan laba riil diperoleh.

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ABSTRACT
This business coaching thesis discussed the activities did at PT Tidar Motor, an automobile workshop located in Cibubur with its various business units. By doing exploratory research and qualitative research, coach found several functional problems in financial, human resources, and marketing, causing the value proposition to become a one stop service workshop difficult to be achieved. Those problems could happen because the current business model wasn rsquo t optimum to achieve the prospected condition. From this business coaching, coach did the improvement and formulation of the new business model, as well as the strategic approachment to achieve the prospected condition, in which the coach was focused on key partnership, cost structure, and revenue stream. Coach also did the action plans by reforming and making the financial statement that believed could minimize their financials problems, which were high cost, insignificant profit margin, slow cashflow, and differences between earnings after tax in financial statement and the real earnings after tax.