Ditemukan 1 dokumen yang sesuai dengan query
McDonald, Mlcolm, author
Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new...
Chichester: John Wiley & Sons, 2011
658.802 MCD m
Buku Teks Universitas Indonesia Library
