Ditemukan 769 dokumen yang sesuai dengan query
Budi Setiawan, author
Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, so this condition could be a research gap. The aims of this research is to analyze the customer satisfaction index model of branded cooking...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Rambat Lupiyoadi, author
This research mainly discusses about the effects of applying revenue management, specifically in the contexts of inventory control (variation in ticket prices for the same flight and class) and denied boarding (permissibility of reservations exceeding carrying capacity as a hedging practice over the possibility of tickets cancellation) on the customers?...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Diana Sari, author
The research regarding luxury products in developed economies can be found in many literatures,
on the other hand similar research in developing economies are still limited. Since this topic is still
underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian
consumers’ perception of two different luxury brands that...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Hammam Haris Tasurru, author
Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal Universitas Indonesia Library
Gabriela Intani Putri, author
This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
AJ-pdf
Artikel Jurnal Universitas Indonesia Library
Simanjuntak, Megawati, author
Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Giang Huynh : Jonathan A.J. Wilson
This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products;
by investigating the influence of brand image, product involvement and price advantage towards
decision-making processes associated with purchasing and ownership. An inductive anti-positivist
approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled
and synthesized using Word Cloud software, as Geographic Information...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal Universitas Indonesia Library
Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks
and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was
primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
pdf
Artikel Jurnal Universitas Indonesia Library
Kesi Widjajanti, author
The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Ni Luh Putu Indiani : I Ketut Rahyuda : Ni Nyoman Kerti Yasa : I Putu Gde Sukaatmadja
This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing sets
of variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceived
risk, and trust upon actual purchase, with the idea of further determining which construct has the strongest...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
pdf
Artikel Jurnal Universitas Indonesia Library
