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Hasil Pencarian

 
Ditemukan 2 dokumen yang sesuai dengan query
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Egan, John, 1952-
Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'...
London : Thomson Learning,, 2007
658.8 EGA m
Buku Teks  Universitas Indonesia Library
cover
Egan, John, 1952-, author
In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style...
Los Angeles: Sage Publications, 2015
658.8 EGA m
Buku Teks  Universitas Indonesia Library