Ditemukan 3 dokumen yang sesuai dengan query
Woodside, Arch G., author
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell...
United Kingdom: Emerald, 2016
e20469267
eBooks Universitas Indonesia Library
Woodside, Arch G., author
Case Study Research reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses combination of a broad and deep coverage of multiple case study research genres to comprehensively explore the...
United Kingdom: Emerald, 2017
e20469494
eBooks Universitas Indonesia Library
Woodside, Arch G., author
Trade Tales, Advances in Culture, Tourism, and Hospitality Research, Volume 14 describes and explains HSDs. Volume 14 includes 26 original firstperson customer experience stories of problems/opportunities and outcomes, with most stories including customer and sales/service associate dialogues. The volume includes experiential exercises for the reader to hone her/his skills in...
United Kingdom: Emerald, 2017
e20528301
eBooks Universitas Indonesia Library
