Ditemukan 43 dokumen yang sesuai dengan query
Muhammad Alishahdani Ibrahim, author
Reputation is a key construct in organizational sciences since reputation signals its past behavior and its prospect in the future. The purpose of this paper is to explore the development and influence of both personal and organizational reputation and its impact to customer support. The organiza-tion life cycle theory is...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Nosica Rizkalla, author
Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Hapsari Setyowardhani, author
The general objective of this research is to determine the primary motivation of the poor in the use of mobile telephone. The data collection was conducted by selecting 300 respondents which have income below minimum regional wage (or Upah Minimum Regional/UMR), living in Jakarta, Bogor, Depok, Tangerang,or Bekasi, and have...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Tu Van Binh, author
To identify factors affecting satisfaction with service recovery of banking sector and overall satisfaction, together with the effect of customersatisfaction on repurchase intent and word-of-mouth intent in the banking in Vietnam, a survey is conducted on 215 customers.Those respondents, who are buying services from the bank, namely Vietnamese Local Bank...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Ardiansyah Ardiansyah, author
This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Mochammad Auditya Brilliant, author
The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Ardi Wirdamulia, author
This research demonstrates that brand performance can be enhanced not only through brand personality
congruence with customer personality, but also through brand personality fit, namely the
moderating fit of customer value proposition to brand personality. Through a study covering 125
brands, the result demonstrates that the moderating fit between brand personality and the...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Rachmi Rida Utami, author
Todays situations force telecomunication company to continuously evaluate, select and prioritize
its product portfolio in order to determine the strategically important products. An analysis of critical
success factors that determine product’s strategic importance acts as a good introduction to review
and manage the product portfolio as well as to seek ways to develop...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Sarabjot Singh, author
In the competitive era of retailing, retailers need to understand the importance of store format preferences.
The study aimed to understand consumer store loyalty; in-depth interview was conducted to
examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand
stores. The study conceptualizes store loyalty factors like program loyalty,...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Sri Rahayu, author
This study generally aims to analyze how the preferences of Indonesian as a customer in consuming local and imported products. The specific purpose of this study is to confirm measurement tools of the customer perceived brand equity, which are product country image, culture, marketing mix, and product quality. The result...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
