Ditemukan 34 dokumen yang sesuai dengan query
Sri Rahayu, author
This study generally aims to analyze how the preferences of Indonesian as a customer in consuming local and imported products. The specific purpose of this study is to confirm measurement tools of the customer perceived brand equity, which are product country image, culture, marketing mix, and product quality. The result...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Pepey Riawati Kurnia, author
To face the pressure of competition, more and more companies perform accelerated product development by shortening the product development time so that the product will arrive at the market at the shortest time. Food industry has also performed accelerated product development. Using evolution theory, contingency theory, market-based view, and resource-based...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Felix Septianto, author
Although music could diversely influence consumer judgment process and behavior, it is still
unclear whether music can evoke discrete emotions on consumers and influence consumer evaluation
toward certain advertisements. This research proposes that music could evoke sad and anxious
emotion on consumers; subsequently, consumers would regulate their negative emotions in accordance
to their emotion...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Jashim Uddin Ahmed, author
This exploratory study focuses on doctors? perception towards domestic and multinational pharmaceutical products. Doctors can heavily influence drug purchase decisions by performing the roles of users (sometimes), influencer, gatekeepers and deciders, while patients perform the role of buyers and users. The difference in perception was measured in terms of products,...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Maeyta Selli, author
This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the
consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism
towards consumers’ purchasing willingness on imported product; and (3) examine whether
product quality comparison between domestic vis-à-vis imported products moderates the relationships
between: (a) consumer...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Budi Setiawan, author
Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, so this condition could be a research gap. The aims of this research is to analyze the customer satisfaction index model of branded cooking...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Rambat Lupiyoadi, author
This research mainly discusses about the effects of applying revenue management, specifically in the contexts of inventory control (variation in ticket prices for the same flight and class) and denied boarding (permissibility of reservations exceeding carrying capacity as a hedging practice over the possibility of tickets cancellation) on the customers?...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Diana Sari, author
The research regarding luxury products in developed economies can be found in many literatures,
on the other hand similar research in developing economies are still limited. Since this topic is still
underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian
consumers’ perception of two different luxury brands that...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Hammam Haris Tasurru, author
Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Gabriela Intani Putri, author
This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
