Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
 Buku Teks
Griffin, W. Glenn
The creative process illustrated: how advertising's big ideas are born
HOW Books, 2010
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Barry, Pete S., author
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
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Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
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Dunn, S. Watson, author
Advertising
Dryden, 1978
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