Barry, Pete S., author
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks
Siess, Judith A., author
The visible librarian: asserting your value with marketing and advocacy
[American Library association, American Library association], 2003
 eBooks
Muhammad Ashim Islam, author
Program perencanaan komunikasi pemasaran sosial terpadu PT Pertamina "Conversion for Nation" periode Agustus-Desember 2012 = Integrated social marketing communications strategy of PT Pertamina "Conversion for Nation" in August-December 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tugas Akhir
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
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