Levitt, Theodore, author
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
 Buku Teks
Bambang Haryo Prihatmanto, author; Nefo Purwono Trianggono, author
Strateji marketing perangkat lunak komputer mikro wordstar di Indonesia : Pendekatan konsep mega marketing
1990
 UI - Tesis (Membership)
McDonald, Mlcolm, author
Marketing plans : how to prepare them, how to use them
John Wiley & Sons, 2011
 Buku Teks
Analytical marketing management /​ by P. Doyle ... [et al.].
Harper &​ Row, 1974
 Buku Teks
Krisnadi Pribadi, author
Strategi pemasaran dalam bisnis direct-selling multi level marketing system
1993
 UI - Tesis (Membership)
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