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Regina Pinasthika Hapsari Putri, author

Analisis Peran VCI (Vision, Culture, dan Image) dalam Meningkatkan Reputasi Merek = Analysis of Role of VCI (Vision, Culture, and Image) in Improving Brand Reputation

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Tesis (Membership)

I Gusti Ngurah Aditya Lesmana, author

Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Open)

Natasya Dina Marini, author

Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporate credibility dan corporate loyalty studi pada: xl axiata = Effect of celebrity endorsement on consumer's perception of corporate image corporate credibility and corporate loyalty: case study xl axiata

2018

UI - Skripsi (Membership)

Cathlin Rosemarie Wahjoedi, author

Peran media dan influencer relations dalam pembentukan citra dan reputasi perusahaan: Studi pada McDonalds BTS Meal = The Impact of media and influencer relations on the construction of corporate Image and reputation: A Study on McDonalds BTS Meal

Fakultas Ilmu Sosial Dan Ilmu Politik, 2021

UI - Makalah dan Kertas Kerja

Qanita Luqman, author

Analisis strategi public relations dalam membangun brand image produk Nü Green Tea pada PT ABC President Indonesia melalui kegiatan publikasi media sosial = Analysis of public relations strategy in establish the brand image of Nü Green Tea products at PT ABC President of Indonesia through social media publication activitiy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

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