Prisca Lidya Patty, author
Effect of product attribute beliefs on consumer value and repurchase intention: case study of RTD tea in Indonesia = Pengaruh keyakinan atribut produk terhadap nilai konsumen dan niat pembelian kembali: studi kasus teh RTD di Indonesia
2018
 UI - Skripsi (Membership)
Fitri Nurandianti, author
Pengaruh country image terhadap purchase intention produk skin care Korea Selatan di Indonesia = The influence of country image on the purchase intention of South Korean skin care products in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Limbong, Farida Meity Romauli, author
Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Dito Wicaksono, author
Analisis perilaku pengambilan keputusan konsumen remaja dalam memilih produk-produk berteknologi tinggi (gadget) = Decision making process analysis of adolescent consumer for the purchasing of hi-tech products (gadget) / Dito Wicaksono
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis (Membership)
Ksatria Rizki Riza, author
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
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