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Tan Sri Zulfikar, author

Keberhasilan marketing politik dalam memenangkan kursi dl DPR Rl (studi kasus kampanye partai GERINDRA dalam PEMILU 2009) = Effectiveness of political marketing in the winning of seats in the DPR-RI (Case study of the GERINDRA party campaign and the 2009 General Election)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Tesis (Open)

Manurung, Juwita, author

Analisis Yuridis terhadap Penggunaan Nama Orang Terkenal dalam Pendaftaran Merek di Indonesia (Studi Kasus Putusan Perkara Penggunaan Nama Bensu) = Juridical Analysis towards the Use of Famous Peoples Names in the Indonesian Trademark Registration (A Case Study on the Use of the Name Bensu)

Fakultas Hukum Universitas Indonesia, 2021

UI - Tesis (Membership)

Jehan Fakhirah, author

Brand Kabupaten Situbondo: Analisis City Branding berdasarkan Three-Gap Branding Model = Situbondo Regency Brand: City Branding Analysis based on Three-Gap Branding Model

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Skripsi (Membership)

Putri Dini Azizi, author

Peran Brand Identification dan Brand Passion pada Compulsive Buying = The Role of Brand Identification and Brand Passion on Compulsive Buying

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Anindita Lintang Sari, author

Brand Ambassador Dalam Digital Marketing E-Commerce: Studi Pengaruh Pemilihan Bintang K-Pop terhadap Brand Awareness, Brand Image dan Keputusan Pembelian Konsumen Milenial Pengguna Aplikasi Belanja Online = Brand Ambassadors in E-Commerce Digital Marketing: Study of the K-Pop Stars Effects on Brand Awareness, Brand Image and Purchasing Decisions on Online Shopping Applications Millennial Users

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Tesis (Membership)

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