Hotchkiss, George Burton, author
An Outline of advertising : its philosophy, science, art, and strategy / by George Burton Hotchkiss
Macmillan, 1950
 Buku Teks
Farbey, A.D., author
How to produce successful advertising (kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
 Buku Teks
FG Rafidh Al Farabi, author
Rancangan Corporate Advertising Pemulihan Citra Perusahaan Asuransi XYZ
Fakultas Psikologi Universitas Indonesia, 2004
 UI - Tesis Membership
Fatimah Azzahra, author
Analisis faktor yang mempengaruhi internet banner advertising effect pada penyedia produk jasa penerbangan di Indonesia = Analysis of factors affecting internet banner advertising effect on flight service products in Indonesia
2015
 UI - Skripsi (Membership)
Rotzoll, Kim B.
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner, Charles H. Sandage
GRID Publishing, 1976
 Buku Teks