Monica Junia, author
Pengaruh celebrity endorser terhadap pembentukan brand association, serta dampaknya pada keputusan pembelian. Studi: Produk jamu Tolak Angin = The effect of using celebrity endorser to build brand association, and the impact to buying decision. Studies: Jamu Tolak Angin
Universitas Indonesia, 2009
 UI - Tesis (Open)
Muhammad Yazid Alfajri, author
Pengaruh kesadaran produk makanan halal terhadap keputusan pembelian dengan moderasi religiusitas terhadap konsumen muslim Gen Y dan Gen Z di Indonesia = The influence of "Halal Product" awareness toward buying decision Among Muslim From Y Dan Z Generation in Indonesia with "Religiosity" as moderating variables
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Rizka Halida, author
Efek moderasi kontrol diri inhibisi dan kualitas personal calon terhadap dua tahap keputusan pemilih dalam jual-beli suara = The Moderating effect of voter s inhibitory self control and the personal quality of the candidate on voter s two stage decision in vote buying
Universitas Indonesia, 2017
 UI - Disertasi (Membership)
Simatupang, Idayu Kristina, author
Komunikasi dalam proses keputusan pembelian produk high involvement berbasis teknologi tinggi (studi pada konsumen digital natives dan digital immigrants terhadap pembelian smartphone) = Communication analysis of high involvement decision on high tech product (studied about digital natives abd digital immigrants while taking high involvement decision to smartphone)
2015
 UI - Tesis (Membership)
Said Muhamad Muhsin, author
Analisis pengaruh program loyalitas terhadap kepuasan konsumen: studi pada MAP CLUB = Analyze the effect of loyalty program towards customer satisfaction: a study on MAP CLUB
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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