Inggit Sekar Madu Siwi, author
Pengaruh perceived influence terhadap purchase intention melalui brand engagement in self-concept dan brand expected value, studi pengikut milenial Instagram Mega-Influencer produk kosmetik pada masa pandemi COVID-19 = The effect of perceived influence on purchase intention through brand engagement in self-concept and brand expected value, study on millennial followers of cosmetic products Mega-Influencer’s Instagram during the COVID-19 pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Aris Teguh Wibowo, author
analisis ekuitas merek bank syariah mandiri
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Tesis (Membership)
Aryo Harmensyah, author
Positioning merek sampoerna a mild berdasarkan persepsi konsumen rokok kretek mild di jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Tesis (Membership)
Dewi Melani Setyaningrum, author
Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Bayu Fazri Kurnia, author
Pengaruh pengalaman merek, kepercayaan dan kepuasan dalam membangun loyalitas pada pengguna sepeda motor : studi kasus: pengguna sepeda motor Honda wilayah Jabodetabek = The effect of brand experience, trust and satisfaction on building brand loyalty in users motorcycle : case study users of motorcycle Honda in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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