Himanda Fadwa Pramudhya, author
Analisis Fitur Social Media Advertising terhadap Brand Engagement dan Purchase Intention pada Brand Coffee-to-Go Lokal Indonesia = The Analysis of Social Media Advertising Features on Brand Engagement and Purchase Intention in Local Coffee-to-Go Brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Audina Furi Nirukti, author
Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users
2012
 UI - Tesis (Open)
Ikhsan Nugraha, author
Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Dessuryani, author
Analisis pengaruh brand awareness terhadap trust, ewom dan purchase intention pada onlineshop e-ommerce: studi kasus Tokopedia = Analysis of the effect of brand awareness on trust, ewom and purchase intention to online shop e-commerce: a case Sstudy on Tokopedia
Fakultas Ilmu Komputer Universitas Indonesia, 2016
 UI - Tugas Akhir
Adelia Izza Khairina, author
Analisis pengaruh klaim kandungan zat gizi pada kemasan makanan ringan terhadap brand evaluation dan purchase intention dengan moderasi brand awareness = Exploring the influence of snack packaging nutrient content claims on brand evaluation and purchase intention moderated by brand awareness
2016
 UI - Skripsi (Membership)
<<   3 4 5   >>